Digital Marketing Specialist | Social Media Strategy | Content Creation | Paid Social
Aktualisiert am 28.05.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 28.05.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Social Media Marketing
Digital Marketing
Kampagnenmanagement
ai marketing
content creation
creative strategy
Paid Social
Meta Ads Manager
Google Ads
Google Analytics
Campaign Management
Brand Strategy
Copywriting
Community Management
Hootsuite
Social Media Strategy
Campaign Planning
English
mother tongue
French
fluent

Einsatzorte

Einsatzorte

Berlin (+50km)
Deutschland
möglich

Projekte

Projekte

2 Jahre 5 Monate
2024-01 - heute

Brand Strategy & Content Creation - Manta Sleep

  • Positioning & Strategy:
    • Refined brand messaging to emphasise sleep as a high-performance tool, aligning with biohacking, recovery, and wellness trends.
  • Audience Insights:
    • Identified key customer segments and leveraged data-driven insights to craft targeted, high-impact content.
  • Storytelling & Content Creation:
    • Developed compelling narratives across social media, blogs, and video formats, integrating user-generated content and testimonials.
  • Social & Digital Marketing:
    • Executed strategic campaigns to maximise engagement, brand awareness, and SEO-driven content performance.
  • Community Growth:
    • Fostered a strong, engaged audience through active social interactions, influencer collaborations, and exclusive experiences.
  • Performance & Impact:
    • Increased reach and engagement by 30% in 3 months, surpassing industry benchmarks - contributing to $700K/month in sales.
  • Creative Strategy:
    • Developed meme-style Meta ad creative that outperformed traditional ads, lowering CPC by up to 40% and boosting CTR - contributing to 11K+ net new followers in a year.
  • ROI:
    • $20,734 spent on meme-style Meta ads generated $64,275 in revenue, achieving a 3.1x ROAS - demonstrating that playful, culture-savvy creative drives both engagement and scalable sales
2 Jahre 6 Monate
2023-12 - heute

Digital marketing strategy

Digital Marketing Consultant & Creative Strategist
Digital Marketing Consultant & Creative Strategist
  • Self-employed consultant providing digital marketing strategy, content creation, and brand positioning to brands and artists across music, wellness, and lifestyle sectors.
  • Created Digital Ads for Musicians 101 - a practical digital marketing guide for independent artists and small labels, sold via Gumroad.
  • Speaker at MW:M Artist Academy, Berlin 2025: Post-Tour Dopamine Workshop - delivering professional development to emerging artists and their teams.
  • Proficient in AI-powered marketing workflows: content generation, campaign briefing, performance reporting, and optimisation.
2 Jahre 2 Monate
2021-11 - 2023-12

!K7 Music

Senior Digital Marketing Manager
Senior Digital Marketing Manager

  • Led, strategised, and implemented social media and digital marketing campaigns for multi-faceted music services and label group !K7 Music within the Berlin office and partners across the globe
  • Oversaw digital marketing campaigns for !K7 Records and its flagship DJ-Kicks series, Strut Records, 7K!, and Ever, plus a collective of 65 independent partners and a global marketing/distribution network.
  • Worked closely with !K7 and sister labels? roster of artists, providing creative insight, strategy, and growth analysis.
  • Led creative commissioning, content creation, and campaign execution; instrumental in brand development for !K7 Records, sister label events, and the online radio show

11 Monate
2020-03 - 2021-01

Blue Raincoat Music

Social Media Manager
Social Media Manager

  • Led all digital marketing and streaming strategy for Blue Raincoat's roster - including Laura Marling, Phoebe Bridgers, and NOVA TWINS.
  • Drove +96% follower growth on Laura Marling's Instagram during her Mercury Prize-winning Song For Our Daughter campaign; managed paid and organic strategy across Facebook, YouTube, and Instagram.
  • Oversaw branding for BRM?s new charity initiative TRNSFRMTN Records - a non-profit equal opportunities project for grassroots talent.
  • Developed a refreshed social strategy resulting in Instagram followership increasing by 1,301% in the first month through a paid and organic approach

3 Jahre 6 Monate
2016-10 - 2020-03

Ninja Tune

Social Media Manager
Social Media Manager
  • Instrumental in driving channel-wide social media and streaming growth at one of the UK's seminal independent labels ? home to Bonobo, The Cinematic Orchestra, Bicep, Little Dragon, Young Fathers, and Floating Points.
  • Progressed from Social Media Assistant to Senior Social Media Manager over three years.
  • Drove +150% follower growth across Ninja Tune's social channels (2016?2019) and increased Instagram fan engagement by +256%.
  • Led social media strategy for charity initiatives: match fund with Help Refugees (£35K raised) and the Independent Music Cup (2017?2019, £26.3K raised).
  • Ideated and executed a pseudo Facebook Live stream for Bonobo's Grammy-nominated album Migration, achieving 148K organic reach.
1 Jahr 1 Monat
2018-01 - 2019-01

Dance For Refuge

Digital Marketing Manager
Digital Marketing Manager

  • Led all marketing and social media campaigns from inception to delivery, overseeing event artwork, animated assets, and photography for organic and paid content.
  • Drove Instagram follower growth by +700% over nine months.
  • Project lead for Rave For The Rainforest - coordinated a team of five London collectives, raising £2.4K for Rainforest Action Network.
  • Oversaw creation of a womxn-led print series for two all-female IWD events, raising £3K for Women For Refugee Women.

6 Monate
2016-07 - 2016-12

The Ransom Note

Freelance Music Journalist & PR Coordination
Freelance Music Journalist & PR Coordination

  • Wrote editorial features including artist interviews, news pieces, and album reviews.
  • Managed incoming PR communication and oversaw social media strategy for Ransom Note's Twitter and Facebook channels.


2 Jahre 6 Monate
2014-04 - 2016-09

Organic and paid social media campaigns

Sales & Marketing Manager
Sales & Marketing Manager

  • Led organic and paid social media campaigns consistently selling out boutique camping areas (200?500 tents) at Glastonbury, Wilderness Festival, Bestival, and Greenman.
  • Managed PR strategy and seasonal customer incentives, securing co-signs with REN, LUSH, and ELLE Magazine

Hotel Bell Tent

Aus- und Weiterbildung

Aus- und Weiterbildung

Sociology and Media Studies

2:1 Bachelor of Arts

London Metropolitan University

Kompetenzen

Kompetenzen

Top-Skills

Social Media Marketing Digital Marketing Kampagnenmanagement ai marketing content creation creative strategy Paid Social Meta Ads Manager Google Ads Google Analytics Campaign Management Brand Strategy Copywriting Community Management Hootsuite Social Media Strategy Campaign Planning

Produkte / Standards / Erfahrungen / Methoden

Profile

Berlin-based digital marketing specialist with over a decade of experience across social media strategy, paid social, content creation, campaign management, and brand storytelling. Tenures at Ninja Tune, !K7 Music, Blue Raincoat Music, Help Refugees, Glastonbury Festival and The V&A. Available immediately for remote or Berlin-based temp, freelance, or ongoing engagements. Proficient in AI tools for marketing workflows including content generation, briefing, reporting and campaign optimisation.


SKILLS

  • Digital Marketing 
  • Social Media Strategy 
  • Paid Social 
  • Meta Ads Manager 
  • Google Ads 
  • Google Analytics 
  • Hootsuite / Later 
  • Content Creation & Copywriting 
  • Campaign Planning & Management 
  • Intelligence Analysis & Reporting 
  • Project Management 
  • AI-powered Marketing Workflows

Einsatzorte

Einsatzorte

Berlin (+50km)
Deutschland
möglich

Projekte

Projekte

2 Jahre 5 Monate
2024-01 - heute

Brand Strategy & Content Creation - Manta Sleep

  • Positioning & Strategy:
    • Refined brand messaging to emphasise sleep as a high-performance tool, aligning with biohacking, recovery, and wellness trends.
  • Audience Insights:
    • Identified key customer segments and leveraged data-driven insights to craft targeted, high-impact content.
  • Storytelling & Content Creation:
    • Developed compelling narratives across social media, blogs, and video formats, integrating user-generated content and testimonials.
  • Social & Digital Marketing:
    • Executed strategic campaigns to maximise engagement, brand awareness, and SEO-driven content performance.
  • Community Growth:
    • Fostered a strong, engaged audience through active social interactions, influencer collaborations, and exclusive experiences.
  • Performance & Impact:
    • Increased reach and engagement by 30% in 3 months, surpassing industry benchmarks - contributing to $700K/month in sales.
  • Creative Strategy:
    • Developed meme-style Meta ad creative that outperformed traditional ads, lowering CPC by up to 40% and boosting CTR - contributing to 11K+ net new followers in a year.
  • ROI:
    • $20,734 spent on meme-style Meta ads generated $64,275 in revenue, achieving a 3.1x ROAS - demonstrating that playful, culture-savvy creative drives both engagement and scalable sales
2 Jahre 6 Monate
2023-12 - heute

Digital marketing strategy

Digital Marketing Consultant & Creative Strategist
Digital Marketing Consultant & Creative Strategist
  • Self-employed consultant providing digital marketing strategy, content creation, and brand positioning to brands and artists across music, wellness, and lifestyle sectors.
  • Created Digital Ads for Musicians 101 - a practical digital marketing guide for independent artists and small labels, sold via Gumroad.
  • Speaker at MW:M Artist Academy, Berlin 2025: Post-Tour Dopamine Workshop - delivering professional development to emerging artists and their teams.
  • Proficient in AI-powered marketing workflows: content generation, campaign briefing, performance reporting, and optimisation.
2 Jahre 2 Monate
2021-11 - 2023-12

!K7 Music

Senior Digital Marketing Manager
Senior Digital Marketing Manager

  • Led, strategised, and implemented social media and digital marketing campaigns for multi-faceted music services and label group !K7 Music within the Berlin office and partners across the globe
  • Oversaw digital marketing campaigns for !K7 Records and its flagship DJ-Kicks series, Strut Records, 7K!, and Ever, plus a collective of 65 independent partners and a global marketing/distribution network.
  • Worked closely with !K7 and sister labels? roster of artists, providing creative insight, strategy, and growth analysis.
  • Led creative commissioning, content creation, and campaign execution; instrumental in brand development for !K7 Records, sister label events, and the online radio show

11 Monate
2020-03 - 2021-01

Blue Raincoat Music

Social Media Manager
Social Media Manager

  • Led all digital marketing and streaming strategy for Blue Raincoat's roster - including Laura Marling, Phoebe Bridgers, and NOVA TWINS.
  • Drove +96% follower growth on Laura Marling's Instagram during her Mercury Prize-winning Song For Our Daughter campaign; managed paid and organic strategy across Facebook, YouTube, and Instagram.
  • Oversaw branding for BRM?s new charity initiative TRNSFRMTN Records - a non-profit equal opportunities project for grassroots talent.
  • Developed a refreshed social strategy resulting in Instagram followership increasing by 1,301% in the first month through a paid and organic approach

3 Jahre 6 Monate
2016-10 - 2020-03

Ninja Tune

Social Media Manager
Social Media Manager
  • Instrumental in driving channel-wide social media and streaming growth at one of the UK's seminal independent labels ? home to Bonobo, The Cinematic Orchestra, Bicep, Little Dragon, Young Fathers, and Floating Points.
  • Progressed from Social Media Assistant to Senior Social Media Manager over three years.
  • Drove +150% follower growth across Ninja Tune's social channels (2016?2019) and increased Instagram fan engagement by +256%.
  • Led social media strategy for charity initiatives: match fund with Help Refugees (£35K raised) and the Independent Music Cup (2017?2019, £26.3K raised).
  • Ideated and executed a pseudo Facebook Live stream for Bonobo's Grammy-nominated album Migration, achieving 148K organic reach.
1 Jahr 1 Monat
2018-01 - 2019-01

Dance For Refuge

Digital Marketing Manager
Digital Marketing Manager

  • Led all marketing and social media campaigns from inception to delivery, overseeing event artwork, animated assets, and photography for organic and paid content.
  • Drove Instagram follower growth by +700% over nine months.
  • Project lead for Rave For The Rainforest - coordinated a team of five London collectives, raising £2.4K for Rainforest Action Network.
  • Oversaw creation of a womxn-led print series for two all-female IWD events, raising £3K for Women For Refugee Women.

6 Monate
2016-07 - 2016-12

The Ransom Note

Freelance Music Journalist & PR Coordination
Freelance Music Journalist & PR Coordination

  • Wrote editorial features including artist interviews, news pieces, and album reviews.
  • Managed incoming PR communication and oversaw social media strategy for Ransom Note's Twitter and Facebook channels.


2 Jahre 6 Monate
2014-04 - 2016-09

Organic and paid social media campaigns

Sales & Marketing Manager
Sales & Marketing Manager

  • Led organic and paid social media campaigns consistently selling out boutique camping areas (200?500 tents) at Glastonbury, Wilderness Festival, Bestival, and Greenman.
  • Managed PR strategy and seasonal customer incentives, securing co-signs with REN, LUSH, and ELLE Magazine

Hotel Bell Tent

Aus- und Weiterbildung

Aus- und Weiterbildung

Sociology and Media Studies

2:1 Bachelor of Arts

London Metropolitan University

Kompetenzen

Kompetenzen

Top-Skills

Social Media Marketing Digital Marketing Kampagnenmanagement ai marketing content creation creative strategy Paid Social Meta Ads Manager Google Ads Google Analytics Campaign Management Brand Strategy Copywriting Community Management Hootsuite Social Media Strategy Campaign Planning

Produkte / Standards / Erfahrungen / Methoden

Profile

Berlin-based digital marketing specialist with over a decade of experience across social media strategy, paid social, content creation, campaign management, and brand storytelling. Tenures at Ninja Tune, !K7 Music, Blue Raincoat Music, Help Refugees, Glastonbury Festival and The V&A. Available immediately for remote or Berlin-based temp, freelance, or ongoing engagements. Proficient in AI tools for marketing workflows including content generation, briefing, reporting and campaign optimisation.


SKILLS

  • Digital Marketing 
  • Social Media Strategy 
  • Paid Social 
  • Meta Ads Manager 
  • Google Ads 
  • Google Analytics 
  • Hootsuite / Later 
  • Content Creation & Copywriting 
  • Campaign Planning & Management 
  • Intelligence Analysis & Reporting 
  • Project Management 
  • AI-powered Marketing Workflows

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