2023 ? today: Technical Consulting
Role: Freelance Digital Marketing Consultant
Customer: ecoligo
Tasks:
- Providing technical planning and implementation services for HubSpot CRM.
- Co-designed solution for Contact and Deal data to flow from Google Looker into HubSpot. Setup various marketing automation workflows for product launches and customer feedback surveys.
- Conduct A/B testing on sample groups, testing copy + creative variations to optimize for open and click-through rates.
2017 ? today: Responsible for technical proposals and implementation
Role: Webmaster + Technical Advisor
Customer: ACLAMO.org
Tasks:
- Responsible for technical proposals and implementation of ACLAMO?s digital endeavors.
- Enabled collection of $1.2+ million in donations by implementing an online fundraising system.
- Created online forms and automated workflows to help families in need receive $14+ million in housing assistance using custom PHP programming with HTML, CSS, and JavaScript.
- Empowered staff with tools and video training to independently manage site content.
- Provide tech support for staff.
2018 ? 2021: EntrepreneurshipRole: Co-Founder
Customer: on request
Tasks:
- Led online transformation of a nutrition coaching startup, scaling from 1 to 5 coaches and increasing MRR from ?1.4k to ?18k. Customized ecommerce checkout with PHP + HTML for unique promotions and subscriptions. Co-developed e-learning courses, e-books, and merchandise.
- Established brand guidelines, design standards, and product strategies. Utilized user feedback, site engagement tools, and competitive analysis. Conducted A/B tests, photo shoots, and managed freelance graphic design. Streamlined sales and operations with automation tools like HubSpot, Google Suite, and Slack bots, making key tech stack decisions.
2008 - 2015:
Role: Internal Technical Consultant
Customer: SAP
Tasks:
- Directed 11 application pipelines for 20+ internal stakeholders within global marketing, training and partnerships LOBs for requirements, estimates, and risk management. Acted as subject matter expert on various topics to deliver a seamless customer experience on SAP.
- Coordinated with development, operations, and business teams daily.
- Received 2013 SAP Marketing Leadership award for a web application that increased sales leads by 27%.
2002 - 2008: Responsible for technical design, coding and maintenanceRole: Solution Architect
Customer: SAP
Tasks:
- Responsible for technical design, coding and maintenance of 11 custom-built enterprise web applications on 40+ servers across global data centers.
- Authored extensive technical wiki to on-board external agencies and outsourced resources.
- Played a key role in the redesign of SAP that won 2007 "Outstanding Achievement in Web Development" in a public competition.
1996 - 2002: Managed programming and operations
Role: Web Developer and Operations Engineer
Customer: SAP
Tasks:
- Managed programming and operations for SAP, transforming it into a dynamic, interactive site. Personally developed SAP's first dynamic, multi-lingual engine, supporting 19 languages across 40+ country sites using HTML, CSS, and JavaScript. Worked in tandem with design and content teams, oversaw 10+ Microsoft IIS, SQL Server systems.
- Provided technical training at annual in-person webmaster summits.