- Programm manager and Projekt Owner
- Conception of strategy, business case and profit-loss plan
- Sales, product and category planning and management
- Assortment planning, sourcing and procurement
- Pricing and campaigning
- Setting up marketing plan
1999 - 2005:
Matura (Abitur) / Berufsreifeprüfung zum Umwelttechnikingenieur
? High level management consulting
? ecommerce consulting & developing ecommerce strategies
? Implementing ecommerce and omnichannel business models
? Digital sales and category management
? Performance marketing development and optimization
? Digital transformation
? Data analysis & tracking key performance indicators
? Strategy and business development
? Organisational structure and development
? Programme and project management
? Trade, production, automotive, energy industry, tourism
Development and further development of the omnichannel & e-commerce customer experience
Top management consultant (strategies, projects, products, organizations, processes)
Management and control of (international) programs and projects (strategy implementation, launches, implementations)
Product owner of digital sales platforms and omnichannel backend systems
Speaker and presenter on digitalization and omnichannel sales at numerous conferences and events
Publication of a book (Business Model Development in Electromobility [ISBN upon request]) and several specialist articles
Systeme / IT:
Professional background
10/2024 - current
Role: Project manager for the further development of a B2B service platform
01/2024 - current
Role: Setting up omnichannel retail company
Industry: Retail
05/2024 ? 06/2024
Role: Creation of a sales and marketing concept for a clothing manufacturer
Industry: Wholesale / production
10/2021 ? 02/2024
Project lead for all E-Commerce and digital topics for the further developement of an austrian retail brand with an unsupported brand awareness of 90 %
Industry: Retail
05/2020 ? 02/2024
Set-up and implementation of a reporting and dashboard concept for an omnichannel retail company
Industry: Retail
11/2021 ? 12/2023
Construction and installation of a photovoltaic plant incl. Storage
Industry: Energy industry / real estate
09/2019 ? 12/2023
Planning, preparation and implementation of big (marketing and retail media) campaigns (e.g. Black Sale)
Industry: Retail
01/2023 ? 10/2023
Set up of a new newsletter / E-Mail marketing tool
Industry: Retail
09/2022 ? 08/2023
Launch of retail pre order process incl. payment, billing and logistics handling
Industry: Retail
10/2022 ? 06/2023
Integration of multinational sales and delivery of products at an Austrian retail company
Industry: Retail
08/2022 ? 03/2023
Launch of digital asset management System (DAM) and integration in omnichannel sales platform of a retailer
Industry: Retail
09/2022 ? 03/2023
Launch of dropshipment logistics process
Industry: Retail
03/2022 ? 11/2022
Launch of external pick up stations as a further fulfillment possibility for customers to optimize omni channel customer experience
Industry: Retail
05/2020 ? 08/2022
Setup of strategic and operational E-Commerce organisation
Industry: Retail
05/2020 ? 04/2022
Launch of a new omnichannel sales platform for 2 brands
Industry: Retail
06/2021 ? 02/2022
Switch of platform development agency
Industry: Retail
05/2020 ? 09/2021
Setup of online marketing, performance marketing und retail media measures
Industry: Retail
09/2019 ? 04/2020
Setup of an organizational unit for sales and campaign steering in an E-Commerce organization of an international consumer electronic big player
Industry: Retail
06/2019 ? 09/2019
Optimizing of online shops of two consumer electronics retailers concerning performance marketing, conversion rate and availability
Industry: Retail
06/2019 ? 09/2019
Steering of a pilot project to sell cars over the online shop of a consumer electronic retailer
Industry: Retail
06/2018 ? 09/2019
Project lead for the proof of concept of a service innovation which enables an online (digital) customer a video call with a brick and mortar store employee (Omnichannel capability)
Industry: Retail
01/2019 ? 06/2019
Elaboration of a new consumer orientated shipping cost strategy for two German consumer electronic online companies on the base of business case variations
Industry: Retail
06/2018 ? 05/2019
Project lead for the integration of a service@home as additional customer touch point as well as combination to products
Industry: Retail
09/2018 ? 04/2019
Implementation of a customer order process in brick and mortar store (endless aisle) with customer home delivery option into two consumer electronics online companies (Omnichannel capability)
Industry: Retail
11/2017 ? 05/2018
Project lead of the rollout of the omnichannel sales platform to the Iberian countries
Industry: Retail
03/2017 ? 12/2017
Further development of operating models of a CE omnichannel retailer
Industry: Retail
10/2016 ? 02/2017
Set up of the project plan and framework to rollout the omnichannel sales platform into five countries
Industry: Retail
05/2016 ? 09/2016
Part project lead to set up the sales platform for an online Pure Player
Industry: Retail
11/2015 ? 02/2017
Coordination und strategic development of the omnichannel roadmap of a CE omnichannel retailer
Industry: Retail
06/2015 ? 10/2015
Production of an omnichannel image movie to display the omnichannel capabilities of an omnichannel CE retailer
Industry: Retail
07/2014 ? 05/2015
Lead PMO of the project lead for the implementation of an international omnichannel sales processes for electric cars for a Bavarian car manufacturer
Industry: Automotive
02/2014 ? 06/2014
Set up of a process model for the internal department of a German power supply company to coordinate the external service provider for facility management and fleet management
Industry: Energy industry
09/2012 ? 12/2013
Product development of an omnichannel order management system for an omnichannel CE retailer7
Industry: Retail
10/2009 ? 12/2013
Development and conception of business models for the requirements of the electric mobility
Industry: Energy industry / mobility / automotive
08/2010 ? 12/2013
Coordination, maintenance and further conception of a reference process model for power supply companies
Industry: Energy industry
08/2012
Set up measures to improve order and accounting processes
Industry: Energy Industry
09/2011 ? 06/2012
AS-IS documentation and improvement of processes and organi-zational capacities for customer provider change and customer care
Industry: Energy Industry
05/2011 ? 08/2011
Process definition for part project to launch the smart metering sales processes for the sales organization of a German power supply company
Industry: Energy Industry
01/2011 ? 04/2011
Set up of the process and operating model for an electric mobility startup of a German power supply company
Industry: Energy industry / Electric mobility / Automotive
01/2011
Execution of information workshops for smart metering processes at power supply companies
Industry: Energy Industry
07/2009 ? 12/2009
Initial set up of a process model for power supply companies
Industry: Energy Industry
07/2009 ? 11/2009
Web survey for the year of 2009 ? national analysis of the web performance of German power supply companies
Industry: Energy Industry
10/2007 ? 06/2008
Creation of cost accounting for an Austrian tool manufacturer
Industry: Metal processing industry
05/2005 ? 06/2005
Concept of a biogas plant
Industry: Environmental engineering
- Programm manager and Projekt Owner
- Conception of strategy, business case and profit-loss plan
- Sales, product and category planning and management
- Assortment planning, sourcing and procurement
- Pricing and campaigning
- Setting up marketing plan
1999 - 2005:
Matura (Abitur) / Berufsreifeprüfung zum Umwelttechnikingenieur
? High level management consulting
? ecommerce consulting & developing ecommerce strategies
? Implementing ecommerce and omnichannel business models
? Digital sales and category management
? Performance marketing development and optimization
? Digital transformation
? Data analysis & tracking key performance indicators
? Strategy and business development
? Organisational structure and development
? Programme and project management
? Trade, production, automotive, energy industry, tourism
Development and further development of the omnichannel & e-commerce customer experience
Top management consultant (strategies, projects, products, organizations, processes)
Management and control of (international) programs and projects (strategy implementation, launches, implementations)
Product owner of digital sales platforms and omnichannel backend systems
Speaker and presenter on digitalization and omnichannel sales at numerous conferences and events
Publication of a book (Business Model Development in Electromobility [ISBN upon request]) and several specialist articles
Systeme / IT:
Professional background
10/2024 - current
Role: Project manager for the further development of a B2B service platform
01/2024 - current
Role: Setting up omnichannel retail company
Industry: Retail
05/2024 ? 06/2024
Role: Creation of a sales and marketing concept for a clothing manufacturer
Industry: Wholesale / production
10/2021 ? 02/2024
Project lead for all E-Commerce and digital topics for the further developement of an austrian retail brand with an unsupported brand awareness of 90 %
Industry: Retail
05/2020 ? 02/2024
Set-up and implementation of a reporting and dashboard concept for an omnichannel retail company
Industry: Retail
11/2021 ? 12/2023
Construction and installation of a photovoltaic plant incl. Storage
Industry: Energy industry / real estate
09/2019 ? 12/2023
Planning, preparation and implementation of big (marketing and retail media) campaigns (e.g. Black Sale)
Industry: Retail
01/2023 ? 10/2023
Set up of a new newsletter / E-Mail marketing tool
Industry: Retail
09/2022 ? 08/2023
Launch of retail pre order process incl. payment, billing and logistics handling
Industry: Retail
10/2022 ? 06/2023
Integration of multinational sales and delivery of products at an Austrian retail company
Industry: Retail
08/2022 ? 03/2023
Launch of digital asset management System (DAM) and integration in omnichannel sales platform of a retailer
Industry: Retail
09/2022 ? 03/2023
Launch of dropshipment logistics process
Industry: Retail
03/2022 ? 11/2022
Launch of external pick up stations as a further fulfillment possibility for customers to optimize omni channel customer experience
Industry: Retail
05/2020 ? 08/2022
Setup of strategic and operational E-Commerce organisation
Industry: Retail
05/2020 ? 04/2022
Launch of a new omnichannel sales platform for 2 brands
Industry: Retail
06/2021 ? 02/2022
Switch of platform development agency
Industry: Retail
05/2020 ? 09/2021
Setup of online marketing, performance marketing und retail media measures
Industry: Retail
09/2019 ? 04/2020
Setup of an organizational unit for sales and campaign steering in an E-Commerce organization of an international consumer electronic big player
Industry: Retail
06/2019 ? 09/2019
Optimizing of online shops of two consumer electronics retailers concerning performance marketing, conversion rate and availability
Industry: Retail
06/2019 ? 09/2019
Steering of a pilot project to sell cars over the online shop of a consumer electronic retailer
Industry: Retail
06/2018 ? 09/2019
Project lead for the proof of concept of a service innovation which enables an online (digital) customer a video call with a brick and mortar store employee (Omnichannel capability)
Industry: Retail
01/2019 ? 06/2019
Elaboration of a new consumer orientated shipping cost strategy for two German consumer electronic online companies on the base of business case variations
Industry: Retail
06/2018 ? 05/2019
Project lead for the integration of a service@home as additional customer touch point as well as combination to products
Industry: Retail
09/2018 ? 04/2019
Implementation of a customer order process in brick and mortar store (endless aisle) with customer home delivery option into two consumer electronics online companies (Omnichannel capability)
Industry: Retail
11/2017 ? 05/2018
Project lead of the rollout of the omnichannel sales platform to the Iberian countries
Industry: Retail
03/2017 ? 12/2017
Further development of operating models of a CE omnichannel retailer
Industry: Retail
10/2016 ? 02/2017
Set up of the project plan and framework to rollout the omnichannel sales platform into five countries
Industry: Retail
05/2016 ? 09/2016
Part project lead to set up the sales platform for an online Pure Player
Industry: Retail
11/2015 ? 02/2017
Coordination und strategic development of the omnichannel roadmap of a CE omnichannel retailer
Industry: Retail
06/2015 ? 10/2015
Production of an omnichannel image movie to display the omnichannel capabilities of an omnichannel CE retailer
Industry: Retail
07/2014 ? 05/2015
Lead PMO of the project lead for the implementation of an international omnichannel sales processes for electric cars for a Bavarian car manufacturer
Industry: Automotive
02/2014 ? 06/2014
Set up of a process model for the internal department of a German power supply company to coordinate the external service provider for facility management and fleet management
Industry: Energy industry
09/2012 ? 12/2013
Product development of an omnichannel order management system for an omnichannel CE retailer7
Industry: Retail
10/2009 ? 12/2013
Development and conception of business models for the requirements of the electric mobility
Industry: Energy industry / mobility / automotive
08/2010 ? 12/2013
Coordination, maintenance and further conception of a reference process model for power supply companies
Industry: Energy industry
08/2012
Set up measures to improve order and accounting processes
Industry: Energy Industry
09/2011 ? 06/2012
AS-IS documentation and improvement of processes and organi-zational capacities for customer provider change and customer care
Industry: Energy Industry
05/2011 ? 08/2011
Process definition for part project to launch the smart metering sales processes for the sales organization of a German power supply company
Industry: Energy Industry
01/2011 ? 04/2011
Set up of the process and operating model for an electric mobility startup of a German power supply company
Industry: Energy industry / Electric mobility / Automotive
01/2011
Execution of information workshops for smart metering processes at power supply companies
Industry: Energy Industry
07/2009 ? 12/2009
Initial set up of a process model for power supply companies
Industry: Energy Industry
07/2009 ? 11/2009
Web survey for the year of 2009 ? national analysis of the web performance of German power supply companies
Industry: Energy Industry
10/2007 ? 06/2008
Creation of cost accounting for an Austrian tool manufacturer
Industry: Metal processing industry
05/2005 ? 06/2005
Concept of a biogas plant
Industry: Environmental engineering