2023 - 2023: accomplished the implementation of an attribution tool
Customer: Parfümerie DOUGLAS // Düsseldorf (DE)
Tasks:
I was added to contribute to the daily
business of the digital intelligence team of DOUGLAS. In this role, it was
mandatory to fully dive into the running concepts in order to take action as
soon as parts of the implementation had room for improvement. I was also
involved in new concepts to push expert knowledge and get best practice
approaches for the whole analytics setup. In addition, we accomplished the
implementation of an attribution tool.
Skills:
Adobe Analytics, adtriba
2022 - 2022: building better reports to support their daily decisions
Customer: swisscard AECS // Zürich (CH)
Tasks:
Working with marketers on building better reports
to support their daily decisions on marketing activities with data. In a strong
connection with the individuals who are working as product owners for different
cards, we produced a set of KPIs and reports to evolve decision[1]making
on campaigns including a data-based budget allocation.
Skills:
Google Analytics,
Google Data Studio, AT Internet
2021 - 2021: translating business needs to technical requirements
Customer: Aldi // Mühlheim (DE)
Tasks:
I?ve been working with Aldi as
a business analyst for the customer data team. The main purpose of this role
was translating business needs to technical requirements to following a strict
agile scrum process. The project has contained business-as-usual requests as
well as new initiatives and rollout do different countries.
Skills:
Adobe
Analytics, Adobe Launch
2021 - 2021: built a completely new campaign parameter concept
Customer: ADAC // Munich (DE)
Tasks:
I?ve built a completely new
campaign parameter concept for all related business departments of ADAC which
was quite difficult regarding the collection of different needs and wishes. The
concept standardizes parameters and parameter values to prepare for a
consolidated attributed executive dashboard.
2020 - 2021: transferred and simplified the code
Customer: e wie einfach // Cologne (DE)
Tasks:
Due to the end of
lifetime agreement from Adobe regarding the old tag manager, e wie einfach had
to migrate to Adobe Launch. I?ve transferred and simplified the code and rule
setup to enable their employees for future configuration and changes.
Skills:
Adobe Dynamic Tag Management, Adobe Launch
2019 - 2021: personalization strategy for customer order processes in credit loan
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
I?ve
built a personalization strategy for customer order processes in credit loan
and mastercards, added the configuration of the tool set and managed the whole
analysis part. Additionally I?ve set up A/B-Testing and experience based
personalization for SEA landing pages.
Skills:
Adobe Target, Adobe Analytics,
Adobe Launch
2019 - 2021: transferring a Google Tag Manager setup to Adobe Launch
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
Consors Finanz BNP Paribas asked for transferring a Google Tag Manager setup to
Adobe Launch. The big issue on this project was the fact that there is no
engine doing the work for me so that I had to pull all rules and triggers
manually, by translating and simplifying all custom code written from a former
agency of the client.
Skills:
Adobe Dynamic Tag Management, Adobe Launch, Google
Tag Manager
2019 - 2021: reporting system built on a vendor logic reported in their core bank systems
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
Consors Finanz BNP Paribas had a reporting system built on a vendor logic
reported in their core bank systems that were not matching the online
performance channels so they were not able to credit success to their marketing
channels. Therefore, I?ve implemented a paid channel logic including a
management reporting desktop and mobile dashboard to help them figure out what
exactly they gained from their marketing channel investments. It has changed
the way of thinking about budget allocation.
Skills:
Adobe Analytics, Adobe
Launch, Adobe Mobile Services, Tableau, SQL
2020 - 2020: various Projects
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
Consors
Finanz BNP Paribas have rebuilt their online banking platform (web) and their
mobile banking app simultaneously. The challenge at this project was to gain a
full customer journey analysis by handling a mixture of mobile native screens
and web views that were similar to the responsive pages of the online banking
portal.
Skills:
Adobe Launch, Adobe Mobile Services, Adobe Analytics
2018 - 2020: designed a global tracking concept
Customer: Deutsche Post // Bonn (DE)
Tasks:
I?ve designed a
global tracking concept, including guidelines and implementation instructions
for Deutsche Post. In the new concept, the company switched from individual
report suites to a ?master? report suite and divided their reports by the usage
of virtual report suites. To do so, I took the individual requirements of the
different stakeholders and created an overall standard. A major part of the new
concept was the implementation of a touchpoint scoring concept.
Skills:
Adobe
Analytics, Adobe Launch, Tableau
2018 - 2020: restructuring of different implementations in Adobe DTM
Customer: Deutsche Post // Bonn (DE)
Tasks:
The projects at
Deutsche Post required the restructuring of different implementations in Adobe
DTM as well as hard-coded on-site implementations. The major tasks were
auditing and upgrading from old code versions to the latest code library,
including upgrades to the Experience Cloud Visitor ID Service without resetting
existing visitors. Additionally, I?ve created tracking concepts and implemented
it for web applications like Portokalkulator or Dialogpost.
Skills:
Adobe Launch
2018 - 2019: migrate to the new tag management system
Customer: VANGRAAF / P&C // Ulm (DE)
Tasks:
VANGRAAF and
Peek & Cloppenburg have been struggling to migrate to the new tag management
system, because of their different shop settings which match by 90% but have
several characteristics that can?t be combined in a single property. I?ve built
a solution keeping the code as simple as possible and aligning all things that
are similar between the shops. An advanced user right configuration enables
developers for partly publishing new code.
Skills:
Adobe Dynamic Tag Management,
Adobe Launch
2017 - 2019: configured Adobe Launch properties
Customer: SPAR // Salzburg (AT)
Tasks:
SPAR requested an overall
audit for their data layer concept which they used for the tag management
implementation. After the audit, I created a workaround for different
requirements given an existing on-site implementation to fix bugs on my end.
Besides the QA approach, I configured Adobe Launch properties for different
microsites from scratch as well as worked together with other consultants on
the SPAR online shop.
Skills:
Adobe Launch, Google Tag Manager, MicroStrateg
2017 - 2019: created the initial concept for the usage of Adobe Target together
Customer: SPAR // Salzburg (AT)
Tasks:
I created the initial
concept for the usage of Adobe Target together with Adobe Recommendation for
SPAR Austria, Slovenia and Hungary. After the successful proof of concept, I
rolled both tools out to their shops and content pages. Besides that, I
optimized the usage and the guidelines of Adobe Search & Promote in the
productive environment.
Skills:
Adobe Target, Adobe Recommendations, Adobe
Search & Promote
2017 - 2018: standardize the tracking for the website, apps, and campaign sites
Customer: PAYBACK // Munich (DE)
Tasks:
PAYBACK decided to standardize the tracking for the
website, apps, and campaign sites for their six major markets. Given the
technical restrictions and different tag manager and on[1]site implementation
requirements, I?ve set up guidelines and a global tracking concept that
could meet the needs of all stakeholders.
Skills:
Adobe Analytics, Adobe Launch,
Adobe Mobile Services
2017 - 2018: measure across all channels and attribute each channel as desired by the Business Intelligence department
Customer: PAYBACK // Munich (DE)
Tasks:
The core of PAYBACK?s business model is based
on multi-channel marketing, connecting online and offline channels: on-site and
in-app teasers, microsites, newsletter campaigns, letter campaigns,
location-based services, eKiosk booths and in-store beacons together with the
retailer REWE Germany. I?ve helped PAYBACK to measure across all channels and
attribute each channel as desired by the Business Intelligence
department. Additionally, PAYBACK receives an automated data feed that pushes
all information in their Data Warehouse.
Skills:
Adobe Mobile Services, Adobe
Reports & Analytics, Adobe DTM, Adobe Target, Adjust
2017 - 2017: created documents to guide in-house analytics consultants to enable tracking for their websites
Customer: Roche
// Basel (CH)
Tasks:
I
created documents to guide in-house analytics consultants to enable tracking
for their websites. To serve the needs of a decentralized organization
structure, I?ve set up a configuration template and helped users to quickly
migrate the settings and make them useful for upcoming projects. Additionally,
Roche was provided an A-to-Z guide from integrating Adobe Dynamic Tag
Management with Adobe Experience Manager to finally collect consistent data in
Adobe Analytics.
Skills:
Adobe Launch
2017 - 2017: built a strategy for on- and off-site targeting/retargeting for the German wholesale marketing team
Customer: Daimler AG // Stuttgart (DE)
Tasks:
I?ve built a strategy
for on- and off-site targeting/retargeting for the German wholesale marketing team
from scratch. Given the scoring system from the marketing department, we
utilized the user?s behavioral fingerprint concerning their car preferences and
website usage to catch them and get them back to the website or a specific
dialogue with the appropriate messages and visuals.
Skills:
Adobe Target, Adobe
Recommendations, Adobe Audience Manager
2017 - 2017: set up building an audience warehouse for Daimler AG
Customer: Daimler AG // Stuttgart (DE)
Tasks:
I was set up building
an audience warehouse for Daimler AG digital department on a wholesale and
retail level. It has contained several phases starting with the implementation
of a data management platform, then creating segments aligned to the customer
lifecycle position, enriched with available personal data of any user tracked
on all different Daimler AG digital touch points and finally enabling the
campaign strategist to use these segments to create personalized content.
Skills:
Adobe
Reports & Analytics, Adobe Dynamic Tag Management, Adobe Audience Manage
2016 - 2017: built a data layer structure and tag manager concept
Customer: DB Vertrieb // Frankfurt (DE)
Tasks:
Since the
beginning, all websites of Deutsche Bahn have been tracked via a static hard coded JavaScript tracking, strictly
bound to release cycles. To meet the requirements of the marketing department,
I?ve built a data layer structure and tag manager concept to manage their Adobe
Analytics tracking for all websites, all booking engines and selected partner
sites with Tealium iQ Tag Management.
Skills:
Adobe Reports & Analytics,
Tealium iQ Tag Manager, Optimizely
2016 - 2016: several small projects
Customer: Daimler AG // Stuttgart (DE)
Tasks:
Besides several small
projects, my part in the creation of ?CTA? was mainly about implementing
touchpoint tracking on several wholesale, retail and other band platforms,
cross-platform and cross-device. To achieve proper reports, I created an
architecture for having similar touch points on every single website, gathering
the data in a single report suite. By attributing a score to every touch point,
Daimler was able to see which platforms had the most impact on lead generation.
Daimler also used the scoring system to attribute their digital marketing
activities and reallocate them. Additionally, CTA has been used for targeting
and retargeting activities like interest in a specific product based on the
user?s score.
Skills:
Adobe Reports & Analytics, Adobe Dynamic Tag
Management
2016 - 2016: created an implementation guide for the creative agency
Customer: RTL Disney Fernsehen // Cologne (DE)
Tasks:
I?ve created an
implementation guide for the creative agency and led the implementation as a
sub-project from the first onboarding to the final deployment. Afterward, I set
up Adobe Mobile Services and Adobe Analytics, using the native mobile video
module and acquisition link tracking, to give them an overview of which
campaigns have worked out most.
Skills:
Adobe Mobile Services, Adobe Analytic
2013 - 2015: started a multi-channel attribution model to bring together all of Daimler?s online and offline marketing channels
Customer: Daimler AG // Stuttgart (DE)
Tasks:
Together with
Adobe, Mercedes-Benz Consulting and the advertising agency Fuel@Publicis Media
, I?ve started a multi-channel attribution model to bring together all of
Daimler?s online and offline marketing channels with the usage of Adobe Media
Optimizer and Adobe Campaign. Daimler gained additional insights on how their
marketing channels perform and which combination of channels work together
best. They were able to align their expenses more precisely and could
significantly increase their advertising ROI.
Skills:
Adobe Reports &
Analytics, Adobe Campaign, Adobe Media Optimizer
2019
2017
Adobe Certified Expert: Target Business Practitioner
2016
Adobe Certified Expert: Analytics Architect
2014
Adobe Certified Expert: Analytics Implementation
2010 - 2012
Studied Controlling, Management & Information at University of Applied Sciences Ludwigshafen, Germany
2008 - 2009
Studied Business Informatics at University of Mannheim, Germany
SKILLS
WORK EXPERIENCE
2016 - today
Role: Director & Digital Analyst
Customer: own company [name upon request], Mannheim
Tasks:
Management, Business Development & Strategy, Controlling, Digital Analytics, Performance Marketing, Personalization, Project Management
2012 - 2017
Role: Senior Digital Analyst
Customer: T4MEDIA. GmbH, Stuttgart (D)
Tasks:
Team lead functions with 10+ contributors, key account management, working on digital analytics strategies for global companies along retail, automotive and travel industries, personalization projects on- and off-site, data attribution modelling and management dashboard projects using several visualization tools (Tableau, SAP BO i.e.)
2010 - 2012
Role: Business Analyst
Customer: MZwei GmbH, Heidelberg (D)
Tasks:
Keeping an overview for five subsidiaries with mostly financial analysis and attribution modelling. Preparing monthly and quarterly reports.
2023 - 2023: accomplished the implementation of an attribution tool
Customer: Parfümerie DOUGLAS // Düsseldorf (DE)
Tasks:
I was added to contribute to the daily
business of the digital intelligence team of DOUGLAS. In this role, it was
mandatory to fully dive into the running concepts in order to take action as
soon as parts of the implementation had room for improvement. I was also
involved in new concepts to push expert knowledge and get best practice
approaches for the whole analytics setup. In addition, we accomplished the
implementation of an attribution tool.
Skills:
Adobe Analytics, adtriba
2022 - 2022: building better reports to support their daily decisions
Customer: swisscard AECS // Zürich (CH)
Tasks:
Working with marketers on building better reports
to support their daily decisions on marketing activities with data. In a strong
connection with the individuals who are working as product owners for different
cards, we produced a set of KPIs and reports to evolve decision[1]making
on campaigns including a data-based budget allocation.
Skills:
Google Analytics,
Google Data Studio, AT Internet
2021 - 2021: translating business needs to technical requirements
Customer: Aldi // Mühlheim (DE)
Tasks:
I?ve been working with Aldi as
a business analyst for the customer data team. The main purpose of this role
was translating business needs to technical requirements to following a strict
agile scrum process. The project has contained business-as-usual requests as
well as new initiatives and rollout do different countries.
Skills:
Adobe
Analytics, Adobe Launch
2021 - 2021: built a completely new campaign parameter concept
Customer: ADAC // Munich (DE)
Tasks:
I?ve built a completely new
campaign parameter concept for all related business departments of ADAC which
was quite difficult regarding the collection of different needs and wishes. The
concept standardizes parameters and parameter values to prepare for a
consolidated attributed executive dashboard.
2020 - 2021: transferred and simplified the code
Customer: e wie einfach // Cologne (DE)
Tasks:
Due to the end of
lifetime agreement from Adobe regarding the old tag manager, e wie einfach had
to migrate to Adobe Launch. I?ve transferred and simplified the code and rule
setup to enable their employees for future configuration and changes.
Skills:
Adobe Dynamic Tag Management, Adobe Launch
2019 - 2021: personalization strategy for customer order processes in credit loan
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
I?ve
built a personalization strategy for customer order processes in credit loan
and mastercards, added the configuration of the tool set and managed the whole
analysis part. Additionally I?ve set up A/B-Testing and experience based
personalization for SEA landing pages.
Skills:
Adobe Target, Adobe Analytics,
Adobe Launch
2019 - 2021: transferring a Google Tag Manager setup to Adobe Launch
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
Consors Finanz BNP Paribas asked for transferring a Google Tag Manager setup to
Adobe Launch. The big issue on this project was the fact that there is no
engine doing the work for me so that I had to pull all rules and triggers
manually, by translating and simplifying all custom code written from a former
agency of the client.
Skills:
Adobe Dynamic Tag Management, Adobe Launch, Google
Tag Manager
2019 - 2021: reporting system built on a vendor logic reported in their core bank systems
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
Consors Finanz BNP Paribas had a reporting system built on a vendor logic
reported in their core bank systems that were not matching the online
performance channels so they were not able to credit success to their marketing
channels. Therefore, I?ve implemented a paid channel logic including a
management reporting desktop and mobile dashboard to help them figure out what
exactly they gained from their marketing channel investments. It has changed
the way of thinking about budget allocation.
Skills:
Adobe Analytics, Adobe
Launch, Adobe Mobile Services, Tableau, SQL
2020 - 2020: various Projects
Customer: Consors Finanz BNP Paribas // Munich (DE)
Tasks:
Consors
Finanz BNP Paribas have rebuilt their online banking platform (web) and their
mobile banking app simultaneously. The challenge at this project was to gain a
full customer journey analysis by handling a mixture of mobile native screens
and web views that were similar to the responsive pages of the online banking
portal.
Skills:
Adobe Launch, Adobe Mobile Services, Adobe Analytics
2018 - 2020: designed a global tracking concept
Customer: Deutsche Post // Bonn (DE)
Tasks:
I?ve designed a
global tracking concept, including guidelines and implementation instructions
for Deutsche Post. In the new concept, the company switched from individual
report suites to a ?master? report suite and divided their reports by the usage
of virtual report suites. To do so, I took the individual requirements of the
different stakeholders and created an overall standard. A major part of the new
concept was the implementation of a touchpoint scoring concept.
Skills:
Adobe
Analytics, Adobe Launch, Tableau
2018 - 2020: restructuring of different implementations in Adobe DTM
Customer: Deutsche Post // Bonn (DE)
Tasks:
The projects at
Deutsche Post required the restructuring of different implementations in Adobe
DTM as well as hard-coded on-site implementations. The major tasks were
auditing and upgrading from old code versions to the latest code library,
including upgrades to the Experience Cloud Visitor ID Service without resetting
existing visitors. Additionally, I?ve created tracking concepts and implemented
it for web applications like Portokalkulator or Dialogpost.
Skills:
Adobe Launch
2018 - 2019: migrate to the new tag management system
Customer: VANGRAAF / P&C // Ulm (DE)
Tasks:
VANGRAAF and
Peek & Cloppenburg have been struggling to migrate to the new tag management
system, because of their different shop settings which match by 90% but have
several characteristics that can?t be combined in a single property. I?ve built
a solution keeping the code as simple as possible and aligning all things that
are similar between the shops. An advanced user right configuration enables
developers for partly publishing new code.
Skills:
Adobe Dynamic Tag Management,
Adobe Launch
2017 - 2019: configured Adobe Launch properties
Customer: SPAR // Salzburg (AT)
Tasks:
SPAR requested an overall
audit for their data layer concept which they used for the tag management
implementation. After the audit, I created a workaround for different
requirements given an existing on-site implementation to fix bugs on my end.
Besides the QA approach, I configured Adobe Launch properties for different
microsites from scratch as well as worked together with other consultants on
the SPAR online shop.
Skills:
Adobe Launch, Google Tag Manager, MicroStrateg
2017 - 2019: created the initial concept for the usage of Adobe Target together
Customer: SPAR // Salzburg (AT)
Tasks:
I created the initial
concept for the usage of Adobe Target together with Adobe Recommendation for
SPAR Austria, Slovenia and Hungary. After the successful proof of concept, I
rolled both tools out to their shops and content pages. Besides that, I
optimized the usage and the guidelines of Adobe Search & Promote in the
productive environment.
Skills:
Adobe Target, Adobe Recommendations, Adobe
Search & Promote
2017 - 2018: standardize the tracking for the website, apps, and campaign sites
Customer: PAYBACK // Munich (DE)
Tasks:
PAYBACK decided to standardize the tracking for the
website, apps, and campaign sites for their six major markets. Given the
technical restrictions and different tag manager and on[1]site implementation
requirements, I?ve set up guidelines and a global tracking concept that
could meet the needs of all stakeholders.
Skills:
Adobe Analytics, Adobe Launch,
Adobe Mobile Services
2017 - 2018: measure across all channels and attribute each channel as desired by the Business Intelligence department
Customer: PAYBACK // Munich (DE)
Tasks:
The core of PAYBACK?s business model is based
on multi-channel marketing, connecting online and offline channels: on-site and
in-app teasers, microsites, newsletter campaigns, letter campaigns,
location-based services, eKiosk booths and in-store beacons together with the
retailer REWE Germany. I?ve helped PAYBACK to measure across all channels and
attribute each channel as desired by the Business Intelligence
department. Additionally, PAYBACK receives an automated data feed that pushes
all information in their Data Warehouse.
Skills:
Adobe Mobile Services, Adobe
Reports & Analytics, Adobe DTM, Adobe Target, Adjust
2017 - 2017: created documents to guide in-house analytics consultants to enable tracking for their websites
Customer: Roche
// Basel (CH)
Tasks:
I
created documents to guide in-house analytics consultants to enable tracking
for their websites. To serve the needs of a decentralized organization
structure, I?ve set up a configuration template and helped users to quickly
migrate the settings and make them useful for upcoming projects. Additionally,
Roche was provided an A-to-Z guide from integrating Adobe Dynamic Tag
Management with Adobe Experience Manager to finally collect consistent data in
Adobe Analytics.
Skills:
Adobe Launch
2017 - 2017: built a strategy for on- and off-site targeting/retargeting for the German wholesale marketing team
Customer: Daimler AG // Stuttgart (DE)
Tasks:
I?ve built a strategy
for on- and off-site targeting/retargeting for the German wholesale marketing team
from scratch. Given the scoring system from the marketing department, we
utilized the user?s behavioral fingerprint concerning their car preferences and
website usage to catch them and get them back to the website or a specific
dialogue with the appropriate messages and visuals.
Skills:
Adobe Target, Adobe
Recommendations, Adobe Audience Manager
2017 - 2017: set up building an audience warehouse for Daimler AG
Customer: Daimler AG // Stuttgart (DE)
Tasks:
I was set up building
an audience warehouse for Daimler AG digital department on a wholesale and
retail level. It has contained several phases starting with the implementation
of a data management platform, then creating segments aligned to the customer
lifecycle position, enriched with available personal data of any user tracked
on all different Daimler AG digital touch points and finally enabling the
campaign strategist to use these segments to create personalized content.
Skills:
Adobe
Reports & Analytics, Adobe Dynamic Tag Management, Adobe Audience Manage
2016 - 2017: built a data layer structure and tag manager concept
Customer: DB Vertrieb // Frankfurt (DE)
Tasks:
Since the
beginning, all websites of Deutsche Bahn have been tracked via a static hard coded JavaScript tracking, strictly
bound to release cycles. To meet the requirements of the marketing department,
I?ve built a data layer structure and tag manager concept to manage their Adobe
Analytics tracking for all websites, all booking engines and selected partner
sites with Tealium iQ Tag Management.
Skills:
Adobe Reports & Analytics,
Tealium iQ Tag Manager, Optimizely
2016 - 2016: several small projects
Customer: Daimler AG // Stuttgart (DE)
Tasks:
Besides several small
projects, my part in the creation of ?CTA? was mainly about implementing
touchpoint tracking on several wholesale, retail and other band platforms,
cross-platform and cross-device. To achieve proper reports, I created an
architecture for having similar touch points on every single website, gathering
the data in a single report suite. By attributing a score to every touch point,
Daimler was able to see which platforms had the most impact on lead generation.
Daimler also used the scoring system to attribute their digital marketing
activities and reallocate them. Additionally, CTA has been used for targeting
and retargeting activities like interest in a specific product based on the
user?s score.
Skills:
Adobe Reports & Analytics, Adobe Dynamic Tag
Management
2016 - 2016: created an implementation guide for the creative agency
Customer: RTL Disney Fernsehen // Cologne (DE)
Tasks:
I?ve created an
implementation guide for the creative agency and led the implementation as a
sub-project from the first onboarding to the final deployment. Afterward, I set
up Adobe Mobile Services and Adobe Analytics, using the native mobile video
module and acquisition link tracking, to give them an overview of which
campaigns have worked out most.
Skills:
Adobe Mobile Services, Adobe Analytic
2013 - 2015: started a multi-channel attribution model to bring together all of Daimler?s online and offline marketing channels
Customer: Daimler AG // Stuttgart (DE)
Tasks:
Together with
Adobe, Mercedes-Benz Consulting and the advertising agency Fuel@Publicis Media
, I?ve started a multi-channel attribution model to bring together all of
Daimler?s online and offline marketing channels with the usage of Adobe Media
Optimizer and Adobe Campaign. Daimler gained additional insights on how their
marketing channels perform and which combination of channels work together
best. They were able to align their expenses more precisely and could
significantly increase their advertising ROI.
Skills:
Adobe Reports &
Analytics, Adobe Campaign, Adobe Media Optimizer
2019
2017
Adobe Certified Expert: Target Business Practitioner
2016
Adobe Certified Expert: Analytics Architect
2014
Adobe Certified Expert: Analytics Implementation
2010 - 2012
Studied Controlling, Management & Information at University of Applied Sciences Ludwigshafen, Germany
2008 - 2009
Studied Business Informatics at University of Mannheim, Germany
SKILLS
WORK EXPERIENCE
2016 - today
Role: Director & Digital Analyst
Customer: own company [name upon request], Mannheim
Tasks:
Management, Business Development & Strategy, Controlling, Digital Analytics, Performance Marketing, Personalization, Project Management
2012 - 2017
Role: Senior Digital Analyst
Customer: T4MEDIA. GmbH, Stuttgart (D)
Tasks:
Team lead functions with 10+ contributors, key account management, working on digital analytics strategies for global companies along retail, automotive and travel industries, personalization projects on- and off-site, data attribution modelling and management dashboard projects using several visualization tools (Tableau, SAP BO i.e.)
2010 - 2012
Role: Business Analyst
Customer: MZwei GmbH, Heidelberg (D)
Tasks:
Keeping an overview for five subsidiaries with mostly financial analysis and attribution modelling. Preparing monthly and quarterly reports.