2025 - Present: Applying AI-assisted design tools

Role: Freelance Product Designer - Germany

Tasks:

• Applying AI-assisted design tools, including Lovable, Claude, and Figma Make.
• Active Community Ambassador for UXDX Berlin: growing the local product and design community through events and networking.

2021 - 2024: Led research and design of user management flows

Role: Senior UX Designer

Customer: BNP Paribas, Ireland

Tasks:

Owned and delivered design solutions across multiple internal and client-facing platforms within a highly regulated, global banking environment.

• Led research and design of user management flows for Neolink, the global client portal, improving self-service while reducing operational and compliance risk.
• Sole design owner of a design system spanning 100+ applications worldwide. Introduced versioning and data visualisation standards while growing adoption and reducing support tickets.
• Established data visualization standards to enable clear and compelling data storytelling.
• Mentored a designer on a case management platform, which replaced two legacy applications.
• Delivered design and runbook for a tokenized asset management platform.

2017 - 2020: Designed complex, data-heavy enterprise platforms

Role: UX Designer

Customer: RecommenderX, Ireland

Tasks:

Designed complex, data-heavy enterprise platforms translating ML and data outputs into actionable tools for non-technical users.

• Research and design of an AI-powered decision support tool for consumer goods companies.
• Workshop facilitation and authored all functional specifications for a complex, multi-user self-service analytics and reporting tool for Mastercard, including a no-code metric builder.
• Designed a survey management app with intuitive builders and response tools for both Mastercard and client users.

2016 - 2016: Designed financial dashboards and approval workflows

Role: Content and UX Designer

Customer: Graphic Mint, Ireland

Tasks:

• Designed financial dashboards and approval workflows for an inventory reconciliation app, simplifying complex internal processes.
• Led design of a mobile app, which integrated wearable sensor data to support clinician decision-making.
• Service mapping and accessibility auditing of an adaptive learning platform, translating findings into actionable design improvements.

2005 - 2015: Design, Marketing, Operations - Singapore and the Philippines

Tasks:

Built a strong foundation in content strategy, marketing, stakeholder management, regional operations, and cross-cultural collaboration across diverse industries, which continues to inform my product design.

• Managed bids, integrated marketing, and PR for Faithful+Gould, project managers for F1 Singapore Grand Prix, Marina Bay Sands, and Fairmont Singapore, among others.
• Developed and launched Faithful+Gould APAC's first marketing toolkit, standardizing brand assets and workflows across the region.
• Co-led a family-owned recruitment agency, heading marketing while contributing across operations, finance, HR, and sales.
• Delivered cross-channel brand and experience design across broadcast, print, digital, events, and merchandise for a TV show.
• Ensured seamless activation of Unilever?s learning & development programs, aligning HR, facilitators, vendors, and participants across Asia, Africa, and the Middle East.