Freelancer: CREATIVE DIRECTION (Photo Shootings, Brand, Design 2D, 3D, Web, Packaging) BRAND & DESIGN DEVELOPMENT (Ideation, Workshops, Design)

Freiberufler / Selbstst�ndiger

Remote-Arbeit

Verf�gbar ab: 29.10.2024

Verf�gbar zu: 80%

davon vor Ort: 80%

Top-Skills

Creative

Strategic

Brand and Idea Expert

fast & holistic forward thinker

feeling for trends

lifestyle & fashion experienced

love to detail & to improve

strong in communication

?BDF Brands Specialist

Sprachen

German

English

French

Dutch

Einsatzorte

St�dte

Hamburg (+50km) Berlin (+50km)

L�nder

Deutschland, Schweiz, �sterreich

Remote-Arbeit

m�glich

Projekte

Rolle

Creative Director and Brand Expert

Projektinhalte

Creative Direction, Ideation and Brand Development�for Beiersdorf, CBRE Group, Florena Fermented Skincare, fritz-kola, NIVEA & SKiN GUiDE�Highlight: Strong collaborations at the eye level.�
An experience of big trust and freedom in creativity, sharing and�connecting competencies. Creating from different angels together for the best possible and most successful result.
Selected examples following.

Florena Fermented Skincare

lifting an organic skincare brand to the next level ? by first defining and creating a clear brand DNA and second�developing a next generation contemporary brand and design language.�
Constant creative supervision & development.

fritz-kola

reinventing, thinking fresh & playing the facets of the brand new: in this case, within the kola family allowing new members.

NIVEA SKiN GUiDE

developing & creating together in a satellite team the modern, digital answer of care in NIVEA?s first app.

CBRE

developing real estate for people.�
To be sold and convince, they also have to tell an emotional story: my task.

Kunde

on request

2021 - 2022: Teaching in Creative Idea Development

Role: Guest Lecturer

Customer: HTW University of Applied Sciences Berlin

Tasks:

Take action ? do create. Create an idea and bring it to life.?
HTW Bachelor Programme, Faculty of Communication in Economics

Highlight:

Simply working and sharing ideas with generation z! One work of an international student team has been nominated, selected and presented at WIKO Homecoming, as one of the best works in the term and Faculty.

01/2015 - 12/2017 : onsistent, contemporary base & design language across all categories

Role: Global Creative Director

Customer: on request

Tasks:

Global NIVEA Brand Management, direct report to Vice President Global NIVEA Brand Management / Marketing NIVEA Design Vision, NIVEA Deo, NIVEA MEN, Labello

Highlight:

Responsible for the creative NIVEA Brand Vision, including product packaging as well as communication creating a clear, consistent, contemporary base & design language across all categories and countries. Implementation in close team work with: fuseproject San Francisco, Matteo Thun Milano, Carl Nann (former FCB) Hamburg.
Unlocking and establishing growing markets & categories, e.g. in Thailand / Asia, for young target groups with ?Labellino? and with the new category gifts and accessories.

03/2014 - 01/2015 : onsistent, contemporary base & design language across all categories

Role: Global Design Manager

Customer: Beiersdorf AG Hamburg

Tasks:

Global NIVEA Brand Management, direct report to Vice President Global NIVEA Brand Management / Marketing NIVEA Design Vision, NIVEA Deo, NIVEA MEN, Labello

Highlight:

Responsible for the creative NIVEA Brand Vision, including product packaging as well as communication creating a clear, consistent, contemporary base & design language across all categories and countries. Implementation in close team work with: fuseproject San Francisco, Matteo Thun Milano, Carl Nann (former FCB) Hamburg.
Unlocking and establishing growing markets & categories, e.g. in Thailand / Asia, for young target groups with ?Labellino? and with the new category gifts and accessories.

2010 - 2014: Teaching in Product Design and Branding

Role: Lecturer

Customer: IMK Institut f�r Marketing und Kommunikation Berlin

2007 - 2014: 3D and 2D Design

Role: Founder and Art Director

Customer: on request

Tasks:

Studio for Product, Brand and Communication
Art Direction and Design in Branding, 3D and 2D Design for adidas, Otto Group, Gallery Cream Contemporary, Yours Agentur and others

2007 - 2014: Brand Development, 3D and 2D Design

Role: Art Direction & Design

Customer: on request

Tasks:

Special Packaging and Accessoires, Imagery adidas NEO, Originals, Porsche Design, SLVR, Stella McCartney, Women, Y-3

Highlight:

Creating the new Sport Style brand adidas SLVR in a cross functional expert team, from marketing strategy, brand values and visual concept to execution. My special responsibility: the packaging & brand identity in print and in retail. Direct interaction of the departments Brand, Fashion / Product, Marketing & Business Development built the driving force for the project.

2009 - 2011: Brand Development and Direction Execution of the Corporate Identity for mirapodo Shoe Online Shop

Role: Art Direction & Design

Customer: on request

2005 - 2007:Branding and Packaging 2D / 3D

Role: Designer

Customer: on request

Tasks:

Designing a three dimensional brand icon, the Guhl Hair Care bottle

2004 - 2005: First professional deep dive into the world of branding

Role: Junior Project Manager and Strategy

Customer: Wolff Olins London

Tasks:

First professional deep dive into the world of branding, following my Graduation

2000 - 2004: Concept and 2D / 3D Design

Role: Designer

Customer: T�chter + S�hne Berlin

Tasks:

The Customer was one of the first student advertising agencies at that time.
In this case at the University of the Arts Berlin, student run, developing projects for real clients.
Playing and connecting the full spectrum of creativity the University offers, sourced from the different departments.

2003 - 2003: Industrial Design / Product Design

Role: Tutor

Customer: Universit�t der K�nste Berlin

Tasks:

Student Mentoring, On-site Design Research ?Code Barcelona? and ?Code Paris?

2002 - 2002: Industrial Design / Product Design

Role: Tutor

Customer: Universit�t der K�nste Berlin

Tasks:

Student Mentoring, On-site Design Research ?Code Barcelona? and ?Code Paris?

Aus- und Weiterbildung

1998 - 2004

Industrial Design / Product Design

Dip. Designer (MA)

Universit�t der K�nste Berlin,

Graduation: on request

2001

Industrial Design / Product Design

promoted by DAAD (German Academic Exchange Service)

Seoul National University College of Fine Arts

Spring Semester 2001

Industrial Design / Product Design

promoted by Erasmus Program

Gerrit Rietveld Academie Amsterdam

Einsatzorte

St�dte

Hamburg (+50km) Berlin (+50km)

L�nder

Deutschland, Schweiz, �sterreich

Remote-Arbeit

m�glich

Projekte

Rolle

Creative Director and Brand Expert

Projektinhalte

Creative Direction, Ideation and Brand Development�for Beiersdorf, CBRE Group, Florena Fermented Skincare, fritz-kola, NIVEA & SKiN GUiDE�Highlight: Strong collaborations at the eye level.�
An experience of big trust and freedom in creativity, sharing and�connecting competencies. Creating from different angels together for the best possible and most successful result.
Selected examples following.

Florena Fermented Skincare

lifting an organic skincare brand to the next level ? by first defining and creating a clear brand DNA and second�developing a next generation contemporary brand and design language.�
Constant creative supervision & development.

fritz-kola

reinventing, thinking fresh & playing the facets of the brand new: in this case, within the kola family allowing new members.

NIVEA SKiN GUiDE

developing & creating together in a satellite team the modern, digital answer of care in NIVEA?s first app.

CBRE

developing real estate for people.�
To be sold and convince, they also have to tell an emotional story: my task.

Kunde

on request

2021 - 2022: Teaching in Creative Idea Development

Role: Guest Lecturer

Customer: HTW University of Applied Sciences Berlin

Tasks:

Take action ? do create. Create an idea and bring it to life.?
HTW Bachelor Programme, Faculty of Communication in Economics

Highlight:

01/2015 - 12/2017 : onsistent, contemporary base & design language across all categories

Role: Global Creative Director

Customer: on request

Tasks:

Global NIVEA Brand Management, direct report to Vice President Global NIVEA Brand Management / Marketing NIVEA Design Vision, NIVEA Deo, NIVEA MEN, Labello

Highlight:

Responsible for the creative NIVEA Brand Vision, including product packaging as well as communication creating a clear, consistent, contemporary base & design language across all categories and countries. Implementation in close team work with: fuseproject San Francisco, Matteo Thun Milano, Carl Nann (former FCB) Hamburg.
Unlocking and establishing growing markets & categories, e.g. in Thailand / Asia, for young target groups with ?Labellino? and with the new category gifts and accessories.

03/2014 - 01/2015 : onsistent, contemporary base & design language across all categories

Role: Global Design Manager

Customer: Beiersdorf AG Hamburg

Tasks:

Global NIVEA Brand Management, direct report to Vice President Global NIVEA Brand Management / Marketing NIVEA Design Vision, NIVEA Deo, NIVEA MEN, Labello

Highlight:

Responsible for the creative NIVEA Brand Vision, including product packaging as well as communication creating a clear, consistent, contemporary base & design language across all categories and countries. Implementation in close team work with: fuseproject San Francisco, Matteo Thun Milano, Carl Nann (former FCB) Hamburg.
Unlocking and establishing growing markets & categories, e.g. in Thailand / Asia, for young target groups with ?Labellino? and with the new category gifts and accessories.

2010 - 2014: Teaching in Product Design and Branding

Role: Lecturer

Customer: IMK Institut f�r Marketing und Kommunikation Berlin

2007 - 2014: 3D and 2D Design

Role: Founder and Art Director

Customer: on request

Tasks:

Studio for Product, Brand and Communication
Art Direction and Design in Branding, 3D and 2D Design for adidas, Otto Group, Gallery Cream Contemporary, Yours Agentur and others

2007 - 2014: Brand Development, 3D and 2D Design

Role: Art Direction & Design

Customer: on request

Tasks:

Special Packaging and Accessoires, Imagery adidas NEO, Originals, Porsche Design, SLVR, Stella McCartney, Women, Y-3

Highlight:

Creating the new Sport Style brand adidas SLVR in a cross functional expert team, from marketing strategy, brand values and visual concept to execution. My special responsibility: the packaging & brand identity in print and in retail. Direct interaction of the departments Brand, Fashion / Product, Marketing & Business Development built the driving force for the project.

2009 - 2011: Brand Development and Direction Execution of the Corporate Identity for mirapodo Shoe Online Shop

Role: Art Direction & Design

Customer: on request

2005 - 2007:Branding and Packaging 2D / 3D

Role: Designer

Customer: on request

Tasks:

Designing a three dimensional brand icon, the Guhl Hair Care bottle

2004 - 2005: First professional deep dive into the world of branding

Role: Junior Project Manager and Strategy

Customer: Wolff Olins London

Tasks:

First professional deep dive into the world of branding, following my Graduation

2000 - 2004: Concept and 2D / 3D Design

Role: Designer

Customer: T�chter + S�hne Berlin

Tasks:

The Customer was one of the first student advertising agencies at that time.
In this case at the University of the Arts Berlin, student run, developing projects for real clients.
Playing and connecting the full spectrum of creativity the University offers, sourced from the different departments.

2003 - 2003: Industrial Design / Product Design

Role: Tutor

Customer: Universit�t der K�nste Berlin

Tasks:

Student Mentoring, On-site Design Research ?Code Barcelona? and ?Code Paris?

2002 - 2002: Industrial Design / Product Design

Role: Tutor

Customer: Universit�t der K�nste Berlin

Tasks:

Student Mentoring, On-site Design Research ?Code Barcelona? and ?Code Paris?

Aus- und Weiterbildung

1998 - 2004

Industrial Design / Product Design

Dip. Designer (MA)

Universit�t der K�nste Berlin,

Graduation: on request

2001

Industrial Design / Product Design

promoted by DAAD (German Academic Exchange Service)

Seoul National University College of Fine Arts

Spring Semester 2001

Industrial Design / Product Design

promoted by Erasmus Program

Gerrit Rietveld Academie Amsterdam

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Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

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Vertrauen Sie auf Randstad

Fragen?

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