Digital Marketing & Customer Engagement Healthcare-/Pharma-Umfeld Data-driven Omnichannel
Aktualisiert am 25.03.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.05.2026
Verfügbar zu: 100%
davon vor Ort: 100%
Omnichannel Marketing (Healthcare/Pharma)
HCP Customer Engagement
Data-Driven Marketing / Performance Marketing
Customer Journey Management
CRM (HubSpot / Salesforce)
Marketing Automation
Lead Generation
Conversion Optimization (CRO)
Google Ads / Paid Search
Web Analytics (GA4)
Tracking & Attribution
Content Strategy (
Webinar- & CME-Management
Digital Campaign Management
Stakeholder Management
Cross-Functional Collaboration
Regulatory & Compliance Awareness
HCP Communication & Beratung
Business & Data Analytics
German
English
Polish

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

8 Monate
2025-03 - 2025-10

Training

Training Pharmaceutical Sales Representative
Training Pharmaceutical Sales Representative
Pharmaakademie GmbH, Leipzig
3 Jahre 11 Monate
2021-05 - 2025-03

digital Marketing

Head of digital Marketing
Head of digital Marketing
Ethypharm GmbH, Schönefeld
1 Jahr
2020-05 - 2021-04

Marketing Management

Marketing Manager
Marketing Manager
Pflegefach Team Baunatal, Baunatal
1 Jahr 2 Monate
2019-08 - 2020-09

Marketing Project Management

Senior Marketing Project Manager
Senior Marketing Project Manager
Joonko AG Berlin
1 Jahr 5 Monate
2018-02 - 2019-06

online Marketing

Head of online Marketing
Head of online Marketing
Movinga GmbH Berlin
6 Monate
2017-09 - 2018-02

Freelance Projects

Foodspring / Möbelfreude / Vermietet / Eolas Pharma
1 Jahr 6 Monate
2016-03 - 2017-08

Performance Marketing Management

Performance Marketing Manager
Performance Marketing Manager
Savedo GmbH, Berlin
1 Jahr 2 Monate
2015-01 - 2016-02

SEM Management

SEM Manager International
SEM Manager International
Delivery Hero, Berlin
1 Jahr 4 Monate
2013-09 - 2014-12

Performance Marketing Management

Senior Performance Marketing Manager
Senior Performance Marketing Manager
Toroleo GmbH, Berlin
8 Monate
2013-01 - 2013-08

SEM Management

SEM Manager DACH
SEM Manager DACH
Lieferheld.de, Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

08/2010

HAW Hamburg

Hochschule für Angewandte Wissenschaften

BA Media and Information

Kompetenzen

Kompetenzen

Top-Skills

Omnichannel Marketing (Healthcare/Pharma) HCP Customer Engagement Data-Driven Marketing / Performance Marketing Customer Journey Management CRM (HubSpot / Salesforce) Marketing Automation Lead Generation Conversion Optimization (CRO) Google Ads / Paid Search Web Analytics (GA4) Tracking & Attribution Content Strategy ( Webinar- & CME-Management Digital Campaign Management Stakeholder Management Cross-Functional Collaboration Regulatory & Compliance Awareness HCP Communication & Beratung Business & Data Analytics

Produkte / Standards / Erfahrungen / Methoden

PROFILE:

Skilled in pharmaceutical marketing and sales with a strong track record in strategy and customer engagement 


SKILLS:

  • Strong communication and presentation skills with healthcare professionals 
  • Analytical mindset for market insights and territory planning 
  • Resilient, solution-oriented and goal-driven
  • Proactive, organized and effective in cross-functional teamwork


PROFESSIONALS:

  • Sales & CRM Management (territory planning, target setting, segmentation, KPI monitoring, CRM optimization) 
  • Healthcare Professional Engagement (congresses, events, physician webinars, customer relationship building) 
  • Campaign Execution & Optimization (multi-channel campaigns, sales-driven initiatives, performance adjustments) 
  • Regulatory Compliance (pharmaceutical marketing regulations, GDPR, industry standards such as EFPIA) 
  • Regulatory Compliance (pharmaceutical marketing standards, EFPIA, GDPR) 
  • Market & Data Analysis (CRM insights, sales data interpretation, reporting, forecasting) 
  • Product Launch & Brand Development (strategic introduction and positioning in the pharmaceutical sector) 
  • Medical & Scientific Communication (clear presentation of complex medical content to healthcare professionals) 


Technical Skills:

  • CRM & Sales Tools: Salesforce, Veeva CRM, HubSpot, IQVIA, Microsoft Dynamics
  • Customer Journey & Targeting: territory planning, segmentation, user journey mapping, multi-channel engagement
  • Data Analysis & Reporting: sales forecasting, KPI tracking, dashboard creation, performance monitoring
  • Campaign & Event Tools: webinar platforms (Zoom, Teams, ON24), congress and event management systems 
  • Healthcare Market Insights : IQVIA data, prescription and sales trend analysis 


SOFT SKILLS:

  • Strong communication & relationship-building
  • Goal-driven with resilience under pressure
  • Adaptive and solution-oriented mindset
  • Self-motivated and independent
  • Collaborative team player

Einsatzorte

Einsatzorte

Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

8 Monate
2025-03 - 2025-10

Training

Training Pharmaceutical Sales Representative
Training Pharmaceutical Sales Representative
Pharmaakademie GmbH, Leipzig
3 Jahre 11 Monate
2021-05 - 2025-03

digital Marketing

Head of digital Marketing
Head of digital Marketing
Ethypharm GmbH, Schönefeld
1 Jahr
2020-05 - 2021-04

Marketing Management

Marketing Manager
Marketing Manager
Pflegefach Team Baunatal, Baunatal
1 Jahr 2 Monate
2019-08 - 2020-09

Marketing Project Management

Senior Marketing Project Manager
Senior Marketing Project Manager
Joonko AG Berlin
1 Jahr 5 Monate
2018-02 - 2019-06

online Marketing

Head of online Marketing
Head of online Marketing
Movinga GmbH Berlin
6 Monate
2017-09 - 2018-02

Freelance Projects

Foodspring / Möbelfreude / Vermietet / Eolas Pharma
1 Jahr 6 Monate
2016-03 - 2017-08

Performance Marketing Management

Performance Marketing Manager
Performance Marketing Manager
Savedo GmbH, Berlin
1 Jahr 2 Monate
2015-01 - 2016-02

SEM Management

SEM Manager International
SEM Manager International
Delivery Hero, Berlin
1 Jahr 4 Monate
2013-09 - 2014-12

Performance Marketing Management

Senior Performance Marketing Manager
Senior Performance Marketing Manager
Toroleo GmbH, Berlin
8 Monate
2013-01 - 2013-08

SEM Management

SEM Manager DACH
SEM Manager DACH
Lieferheld.de, Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

08/2010

HAW Hamburg

Hochschule für Angewandte Wissenschaften

BA Media and Information

Kompetenzen

Kompetenzen

Top-Skills

Omnichannel Marketing (Healthcare/Pharma) HCP Customer Engagement Data-Driven Marketing / Performance Marketing Customer Journey Management CRM (HubSpot / Salesforce) Marketing Automation Lead Generation Conversion Optimization (CRO) Google Ads / Paid Search Web Analytics (GA4) Tracking & Attribution Content Strategy ( Webinar- & CME-Management Digital Campaign Management Stakeholder Management Cross-Functional Collaboration Regulatory & Compliance Awareness HCP Communication & Beratung Business & Data Analytics

Produkte / Standards / Erfahrungen / Methoden

PROFILE:

Skilled in pharmaceutical marketing and sales with a strong track record in strategy and customer engagement 


SKILLS:

  • Strong communication and presentation skills with healthcare professionals 
  • Analytical mindset for market insights and territory planning 
  • Resilient, solution-oriented and goal-driven
  • Proactive, organized and effective in cross-functional teamwork


PROFESSIONALS:

  • Sales & CRM Management (territory planning, target setting, segmentation, KPI monitoring, CRM optimization) 
  • Healthcare Professional Engagement (congresses, events, physician webinars, customer relationship building) 
  • Campaign Execution & Optimization (multi-channel campaigns, sales-driven initiatives, performance adjustments) 
  • Regulatory Compliance (pharmaceutical marketing regulations, GDPR, industry standards such as EFPIA) 
  • Regulatory Compliance (pharmaceutical marketing standards, EFPIA, GDPR) 
  • Market & Data Analysis (CRM insights, sales data interpretation, reporting, forecasting) 
  • Product Launch & Brand Development (strategic introduction and positioning in the pharmaceutical sector) 
  • Medical & Scientific Communication (clear presentation of complex medical content to healthcare professionals) 


Technical Skills:

  • CRM & Sales Tools: Salesforce, Veeva CRM, HubSpot, IQVIA, Microsoft Dynamics
  • Customer Journey & Targeting: territory planning, segmentation, user journey mapping, multi-channel engagement
  • Data Analysis & Reporting: sales forecasting, KPI tracking, dashboard creation, performance monitoring
  • Campaign & Event Tools: webinar platforms (Zoom, Teams, ON24), congress and event management systems 
  • Healthcare Market Insights : IQVIA data, prescription and sales trend analysis 


SOFT SKILLS:

  • Strong communication & relationship-building
  • Goal-driven with resilience under pressure
  • Adaptive and solution-oriented mindset
  • Self-motivated and independent
  • Collaborative team player

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