designing conversion rate optimization strategies and holistic marketing roadmaps
Marketing & Growth Partner
Marketing & Growth Partner
Led data-driven growth projects, including designing conversion rate optimization strategies and holistic marketing roadmaps, tailored to optimize both acquisition and retention for diverse B2C brands start-ups and scale-ups.
Berlin, Germany
5 Jahre 4 Monate
2021-02 - heute
Progressively expanded into product and business development
Senior Business Devolpment Manager ? Co-Head Switzerland
Senior Business Devolpment Manager ? Co-Head Switzerland
Initially joined to build and lead the marketing strategy for the Swiss market, with a focus on performance-driven customer acquisition.
Progressively expanded into product and business development, where I established the Teleaudiology business from the ground up, identifying market opportunities and driving go-to-market execution.
Subsequently took over sales leadership responsibilities, fostering close alignment between marketing and sales to maximize conversion and customer lifetime value.
Developed and executed data-driven marketing and sales strategies to scale business growth.
audibene GmbH
Berlin, Germany
1 Jahr 5 Monate
2019-10 - 2021-02
Managed career development and coaching initiatives
Entreprise Analytics Team Leader
Entreprise Analytics Team Leader
Led the German team and served as interim lead for the entire Mid-Europe region, overseeing cross-border projects and driving strategic alignment across markets.
Managed career development and coaching initiatives, including personalized growth plans, leadership training programs, and performance evaluations.
Designed and directed the BBG Summer Internship Program for 55 students from across Europe, handling recruitment, training design, and day-to-day management.
Bloomberg LP
London, UK
1 Jahr 4 Monate
2018-07 - 2019-10
AIM Tradedesk
Advised institutional clients on implementing trading and portfolio management solutions.
Analyzed and optimized trading strategies, focusing on Fixed Income and currency management.
Bloomberg LP
London, UK
1 Jahr 1 Monat
2017-07 - 2018-07
Provided advisory and support services
Financial Product Analytics Representative
Financial Product Analytics Representative
Specialist in Fixed Income, FX, and Portfolio Management, working primarily with Swiss clients.
Provided advisory and support services to institutional investors using data-driven analytical tools.
Bloomberg LP
London, UK
Aus- und Weiterbildung
Aus- und Weiterbildung
1 Jahr 2 Monate
2019-09 - 2020-10
MSc in Management and Entrepreneurship
WHU ? Otto Beisheim School of Management, Vallendar, Germany
WHU ? Otto Beisheim School of Management, Vallendar, Germany
3 Jahre 1 Monat
2014-08 - 2017-08
BSc in Business Amin. and int. Management
WHU ? Otto Beisheim School of Management, Vallendar, Germany
WHU ? Otto Beisheim School of Management, Vallendar, Germany
designing conversion rate optimization strategies and holistic marketing roadmaps
Marketing & Growth Partner
Marketing & Growth Partner
Led data-driven growth projects, including designing conversion rate optimization strategies and holistic marketing roadmaps, tailored to optimize both acquisition and retention for diverse B2C brands start-ups and scale-ups.
Berlin, Germany
5 Jahre 4 Monate
2021-02 - heute
Progressively expanded into product and business development
Senior Business Devolpment Manager ? Co-Head Switzerland
Senior Business Devolpment Manager ? Co-Head Switzerland
Initially joined to build and lead the marketing strategy for the Swiss market, with a focus on performance-driven customer acquisition.
Progressively expanded into product and business development, where I established the Teleaudiology business from the ground up, identifying market opportunities and driving go-to-market execution.
Subsequently took over sales leadership responsibilities, fostering close alignment between marketing and sales to maximize conversion and customer lifetime value.
Developed and executed data-driven marketing and sales strategies to scale business growth.
audibene GmbH
Berlin, Germany
1 Jahr 5 Monate
2019-10 - 2021-02
Managed career development and coaching initiatives
Entreprise Analytics Team Leader
Entreprise Analytics Team Leader
Led the German team and served as interim lead for the entire Mid-Europe region, overseeing cross-border projects and driving strategic alignment across markets.
Managed career development and coaching initiatives, including personalized growth plans, leadership training programs, and performance evaluations.
Designed and directed the BBG Summer Internship Program for 55 students from across Europe, handling recruitment, training design, and day-to-day management.
Bloomberg LP
London, UK
1 Jahr 4 Monate
2018-07 - 2019-10
AIM Tradedesk
Advised institutional clients on implementing trading and portfolio management solutions.
Analyzed and optimized trading strategies, focusing on Fixed Income and currency management.
Bloomberg LP
London, UK
1 Jahr 1 Monat
2017-07 - 2018-07
Provided advisory and support services
Financial Product Analytics Representative
Financial Product Analytics Representative
Specialist in Fixed Income, FX, and Portfolio Management, working primarily with Swiss clients.
Provided advisory and support services to institutional investors using data-driven analytical tools.
Bloomberg LP
London, UK
Aus- und Weiterbildung
Aus- und Weiterbildung
1 Jahr 2 Monate
2019-09 - 2020-10
MSc in Management and Entrepreneurship
WHU ? Otto Beisheim School of Management, Vallendar, Germany
WHU ? Otto Beisheim School of Management, Vallendar, Germany
3 Jahre 1 Monat
2014-08 - 2017-08
BSc in Business Amin. and int. Management
WHU ? Otto Beisheim School of Management, Vallendar, Germany
WHU ? Otto Beisheim School of Management, Vallendar, Germany