As (freelance) Lead Product Designer for BSH's Crosschannel / D2C team, I translated highly complex business requirements into scalable, user-centered e-commerce experiences ? deployed across B/S/H/ and partner stores worldwide.
? Concept and design of intuitive user interfaces and user flows in a D2C e-commerce context
? Driving Design Operations & AI initiatives to establish efficient workflows, clear processes, and scalable design practices across the team
? Stakeholder management across product, engineering, and business ? aligning on priorities, communicating design decisions, and ensuring smooth delivery
? Ongoing component development and evolution of the 10+ brands multi-themed design system, including component libraries, token structures, and consistency across the product
? Working in close partnership with Business Analysts to define problem spaces, validate assumptions, and deliver design solutions rooted in business context
? B2B
? SaaS
? Industrial Applications
As (freelance) Lead Product Designer for BSH's Crosschannel / D2C team, I translated highly complex business requirements into scalable, user-centered e-commerce experiences ? deployed across B/S/H/ and partner stores worldwide.
? Concept and design of intuitive user interfaces and user flows in a D2C e-commerce context
? Driving Design Operations & AI initiatives to establish efficient workflows, clear processes, and scalable design practices across the team
? Stakeholder management across product, engineering, and business ? aligning on priorities, communicating design decisions, and ensuring smooth delivery
? Ongoing component development and evolution of the 10+ brands multi-themed design system, including component libraries, token structures, and consistency across the product
? Working in close partnership with Business Analysts to define problem spaces, validate assumptions, and deliver design solutions rooted in business context
? B2B
? SaaS
? Industrial Applications