Conceptualization, Optimization, testing management web tracking implementations. Set-up advanced web trackings and leveraging on Google Tag Manager and Google Analytics, Adform, Salesforce etc. Implementation of an Enterprise Level Tag Management Solution (Tealium). Evaluation of different DSP, DMP and Web Analytics Solutions. Supporting all the analytical needs of our global marketing and product management teams and retrieving data and providing insights for supporting our central marketing team Supporting integration of our analytics tools with DWH and other BI and CRM systems. Regular Google Analytics and Google Tag Manager trainings. Responsible for all mentioned topics in 10 markets in Europe, North Amerika and Asia.
Web analytics onsite and offsite (Adobe Analytics and Google
Analytics), reporting, improving data quality, tag management and implementation, development of an attribution model, consulting of online marketing manager in terms of tracking and analytics, tools administration and project management. Responsible for tracking in 4 countries, Germany, Austria, Spain and UK.
Design of implementation concepts (Adobe Analytics, Google
Analytics and Webtrekk) for corporates (car manufacturing and
furniture retail industry) and mid-size customers, support of online marketing agencies in terms of offsite tracking and reporting, monthly and ad-hoc reports and analysis. Development of a custom tool for onsite reporting.
Responsible for marketing reporting, web analytics, onsite search for 3 web sites: home24.de, home24.fr and home24.nl. Administration of web analytics (Webtrekk) tools and further development of tracking concept.
Study:
09.2006 - 02.2012
Niederrhein University of Applied Sciences, Krefeld (Germany)
Industrial Engineering (Cleaning and Hygiene Technology)
Degree: Diploma (FH). Grade: good
09.2009 - 06.2010
Czech University of Life Sciences, Prague (Czech Republic)
Erasmus exchange programm
Field of study: Msc. Economics and Management
Internships:
04.2011-09.2011
Practical diploma thesis at Diversey Deutschland GmbH & Co. oHG in Mannheim (Germany)
Topic: "Comparison of surface modifying and conventional rinse aids for plastic crate surfaces". Grade: very good.
10.2010-3.2011
Intern at Belimed Technik GmbH in Mühldorf am Inn (Germany)
Theoretical development and practical implementation of a general testing procedure for software of cleaning and disinfectional machines
IT-Skills:
Digital Analytics Tools
Marketing Tools
Adform Adserver, Optimizely A/B Testing Tool, Adwords, variety of display platforms
Microsoft Office:
Excel, Word, Power Point very good
Project Management:
Ticketing tools JIRA
Professional Scrum Master I Certificate
Programming:
good knowledge of HTML, CSS, JavaScript und SQL
Online Marketing:
Understanding of all important online marketing channels: SEA, SEO, affiliate, display, retargeting, price comparison sites
Conceptualization, Optimization, testing management web tracking implementations. Set-up advanced web trackings and leveraging on Google Tag Manager and Google Analytics, Adform, Salesforce etc. Implementation of an Enterprise Level Tag Management Solution (Tealium). Evaluation of different DSP, DMP and Web Analytics Solutions. Supporting all the analytical needs of our global marketing and product management teams and retrieving data and providing insights for supporting our central marketing team Supporting integration of our analytics tools with DWH and other BI and CRM systems. Regular Google Analytics and Google Tag Manager trainings. Responsible for all mentioned topics in 10 markets in Europe, North Amerika and Asia.
Web analytics onsite and offsite (Adobe Analytics and Google
Analytics), reporting, improving data quality, tag management and implementation, development of an attribution model, consulting of online marketing manager in terms of tracking and analytics, tools administration and project management. Responsible for tracking in 4 countries, Germany, Austria, Spain and UK.
Design of implementation concepts (Adobe Analytics, Google
Analytics and Webtrekk) for corporates (car manufacturing and
furniture retail industry) and mid-size customers, support of online marketing agencies in terms of offsite tracking and reporting, monthly and ad-hoc reports and analysis. Development of a custom tool for onsite reporting.
Responsible for marketing reporting, web analytics, onsite search for 3 web sites: home24.de, home24.fr and home24.nl. Administration of web analytics (Webtrekk) tools and further development of tracking concept.
Study:
09.2006 - 02.2012
Niederrhein University of Applied Sciences, Krefeld (Germany)
Industrial Engineering (Cleaning and Hygiene Technology)
Degree: Diploma (FH). Grade: good
09.2009 - 06.2010
Czech University of Life Sciences, Prague (Czech Republic)
Erasmus exchange programm
Field of study: Msc. Economics and Management
Internships:
04.2011-09.2011
Practical diploma thesis at Diversey Deutschland GmbH & Co. oHG in Mannheim (Germany)
Topic: "Comparison of surface modifying and conventional rinse aids for plastic crate surfaces". Grade: very good.
10.2010-3.2011
Intern at Belimed Technik GmbH in Mühldorf am Inn (Germany)
Theoretical development and practical implementation of a general testing procedure for software of cleaning and disinfectional machines
IT-Skills:
Digital Analytics Tools
Marketing Tools
Adform Adserver, Optimizely A/B Testing Tool, Adwords, variety of display platforms
Microsoft Office:
Excel, Word, Power Point very good
Project Management:
Ticketing tools JIRA
Professional Scrum Master I Certificate
Programming:
good knowledge of HTML, CSS, JavaScript und SQL
Online Marketing:
Understanding of all important online marketing channels: SEA, SEO, affiliate, display, retargeting, price comparison sites
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