Digital Analytics und Marketing Technology Beratung
Aktualisiert am 28.05.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 28.05.2024
Verfügbar zu: 100%
davon vor Ort: 30%
Web Analyse
Google Analytics
Adobe Analytics
Tag Management
Dashboards
Tableau
Data Studio
Adobe Launch
Google Tag Manager
Excel
SQL
Bigquery
Google Cloud
Data Prep
English
business fluent
German
business fluent
Russian
mother tongue

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

6 Jahre
2018-06 - heute

Projekte bei mehreren Kunden (Pharma, Krankenversicherung, Autozulieferer, Heizungshersteller etc.)

Digital Analyst
Digital Analyst
Adobe Analytics Google Analytics Google Tag Manager Google Datastudio Excel Google Sheets
Düsseldorf / Berlin
4 Monate
2018-09 - 2018-12

Adobe Analytics Tracking Implementierung im Online-Shop eines Autoherstellers

Digital Analyst
Digital Analyst
Adobe Analytics
Berlin
1 Monat
2018-09 - 2018-09

Unterstützung bei mehreren GTM und Google Analyitcs Projekten

Digital Analyst
Digital Analyst
Google Tag Manager Google Analytics
Digital Analytics Agentur aus Berlin
Berlin
1 Jahr 2 Monate
2017-04 - 2018-05

Migration von Adobe Analytics und Tealium auf Google Analytics und Google Tag Manager

Marketing Tech Manager
Marketing Tech Manager
Google Analytics Google Tag Manager Tealium Adobe Analytics Google Bigquery Google Data Studio Google Apps Scripts
HRS Group
Berlin
10 Monate
2016-06 - 2017-03

Conceptualization, Optimization, testing management web tracking implementations

Ad Tech Manager
Ad Tech Manager

Conceptualization, Optimization, testing management web tracking implementations. Set-up advanced web trackings and leveraging on Google Tag Manager and Google Analytics, Adform, Salesforce etc. Implementation of an Enterprise Level Tag Management Solution (Tealium). Evaluation of different DSP, DMP and Web Analytics Solutions. Supporting all the analytical needs of our global marketing and product management teams and retrieving data and providing insights for supporting our central marketing team Supporting integration of our analytics tools with DWH and other BI and CRM systems. Regular Google Analytics and Google Tag Manager trainings. Responsible for all mentioned topics in 10 markets in Europe, North Amerika and Asia.

audibene GmbH / hear.com in Berlin
11 Monate
2015-07 - 2016-05

Web analytics onsite and offsite

Web Analyst
Web Analyst

Web analytics onsite and offsite (Adobe Analytics and Google
Analytics), reporting, improving data quality, tag management and implementation, development of an attribution model, consulting of online marketing manager in terms of tracking and analytics, tools administration and project management. Responsible for tracking in 4 countries, Germany, Austria, Spain and UK.

Rakuten Europe in Berlin
2 Jahre 3 Monate
2013-04 - 2015-06

Design of implementation concepts

Web Analytics Consultant
Web Analytics Consultant

Design of implementation concepts (Adobe Analytics, Google
Analytics and Webtrekk) for corporates (car manufacturing and
furniture retail industry) and mid-size customers, support of online marketing agencies in terms of offsite tracking and reporting, monthly and ad-hoc reports and analysis. Development of a custom tool for onsite reporting.

FELD M GmbH in Munich
1 Jahr
2012-04 - 2013-03

Responsible for marketing reporting

Home24 Online Marketing Manager
Home24 Online Marketing Manager

Responsible for marketing reporting, web analytics, onsite search for 3 web sites: home24.de, home24.fr and home24.nl. Administration of web analytics (Webtrekk) tools and further development of tracking concept.

Aus- und Weiterbildung

Aus- und Weiterbildung

Study:
09.2006 - 02.2012

Niederrhein University of Applied Sciences, Krefeld (Germany)
Industrial Engineering (Cleaning and Hygiene Technology)
Degree: Diploma (FH). Grade: good

09.2009 - 06.2010

Czech University of Life Sciences, Prague (Czech Republic)
Erasmus exchange programm
Field of study: Msc. Economics and Management

Kompetenzen

Kompetenzen

Top-Skills

Web Analyse Google Analytics Adobe Analytics Tag Management Dashboards Tableau Data Studio Adobe Launch Google Tag Manager Excel SQL Bigquery Google Cloud Data Prep

Aufgabenbereiche

Datenanalyse
Bigquery SQL, SQL
Digital Analytics
Google Analytics, Adobe Analytics, Webtrekk
Reporting
Google Data Studio, Excel
Tag Management
Google Tag Manager (GTM), Tealium

Produkte / Standards / Erfahrungen / Methoden

Adobe Analytics
Excel
Google Analytics
Google Datastudio
Google Sheets
Google Tag Manager

Internships:
04.2011-09.2011

Practical diploma thesis at Diversey Deutschland GmbH & Co. oHG in Mannheim (Germany)
Topic: "Comparison of surface modifying and conventional rinse aids for plastic crate surfaces". Grade: very good.

10.2010-3.2011

Intern at Belimed Technik GmbH in Mühldorf am Inn (Germany)
Theoretical development and practical implementation of a general testing procedure for software of cleaning and disinfectional machines

IT-Skills:
Digital Analytics Tools

  • Adobe Analytics very good
  • Adobe Sitecatalyst V15 Implementation Training 03.2013 (4 days)
  • Rakuten Attribution (DC Storm) Online Trainings
  • Google Analytics very good
  • Google Analytics Individual Qualification Certificate 2017
  • Google Tag Manager Fundamentals Certificate
  • Tealium IQ Tag Manager & Universal Data Hub

Marketing Tools

Adform Adserver, Optimizely A/B Testing Tool, Adwords, variety of display platforms

Microsoft Office:

Excel, Word, Power Point very good

Project Management:

Ticketing tools JIRA
Professional Scrum Master I Certificate

Programming:

good knowledge of HTML, CSS, JavaScript und SQL

Online Marketing:

Understanding of all important online marketing channels: SEA, SEO, affiliate, display, retargeting, price comparison sites

Einsatzorte

Einsatzorte

Deutschland, Österreich, Schweiz
möglich

Projekte

Projekte

6 Jahre
2018-06 - heute

Projekte bei mehreren Kunden (Pharma, Krankenversicherung, Autozulieferer, Heizungshersteller etc.)

Digital Analyst
Digital Analyst
Adobe Analytics Google Analytics Google Tag Manager Google Datastudio Excel Google Sheets
Düsseldorf / Berlin
4 Monate
2018-09 - 2018-12

Adobe Analytics Tracking Implementierung im Online-Shop eines Autoherstellers

Digital Analyst
Digital Analyst
Adobe Analytics
Berlin
1 Monat
2018-09 - 2018-09

Unterstützung bei mehreren GTM und Google Analyitcs Projekten

Digital Analyst
Digital Analyst
Google Tag Manager Google Analytics
Digital Analytics Agentur aus Berlin
Berlin
1 Jahr 2 Monate
2017-04 - 2018-05

Migration von Adobe Analytics und Tealium auf Google Analytics und Google Tag Manager

Marketing Tech Manager
Marketing Tech Manager
Google Analytics Google Tag Manager Tealium Adobe Analytics Google Bigquery Google Data Studio Google Apps Scripts
HRS Group
Berlin
10 Monate
2016-06 - 2017-03

Conceptualization, Optimization, testing management web tracking implementations

Ad Tech Manager
Ad Tech Manager

Conceptualization, Optimization, testing management web tracking implementations. Set-up advanced web trackings and leveraging on Google Tag Manager and Google Analytics, Adform, Salesforce etc. Implementation of an Enterprise Level Tag Management Solution (Tealium). Evaluation of different DSP, DMP and Web Analytics Solutions. Supporting all the analytical needs of our global marketing and product management teams and retrieving data and providing insights for supporting our central marketing team Supporting integration of our analytics tools with DWH and other BI and CRM systems. Regular Google Analytics and Google Tag Manager trainings. Responsible for all mentioned topics in 10 markets in Europe, North Amerika and Asia.

audibene GmbH / hear.com in Berlin
11 Monate
2015-07 - 2016-05

Web analytics onsite and offsite

Web Analyst
Web Analyst

Web analytics onsite and offsite (Adobe Analytics and Google
Analytics), reporting, improving data quality, tag management and implementation, development of an attribution model, consulting of online marketing manager in terms of tracking and analytics, tools administration and project management. Responsible for tracking in 4 countries, Germany, Austria, Spain and UK.

Rakuten Europe in Berlin
2 Jahre 3 Monate
2013-04 - 2015-06

Design of implementation concepts

Web Analytics Consultant
Web Analytics Consultant

Design of implementation concepts (Adobe Analytics, Google
Analytics and Webtrekk) for corporates (car manufacturing and
furniture retail industry) and mid-size customers, support of online marketing agencies in terms of offsite tracking and reporting, monthly and ad-hoc reports and analysis. Development of a custom tool for onsite reporting.

FELD M GmbH in Munich
1 Jahr
2012-04 - 2013-03

Responsible for marketing reporting

Home24 Online Marketing Manager
Home24 Online Marketing Manager

Responsible for marketing reporting, web analytics, onsite search for 3 web sites: home24.de, home24.fr and home24.nl. Administration of web analytics (Webtrekk) tools and further development of tracking concept.

Aus- und Weiterbildung

Aus- und Weiterbildung

Study:
09.2006 - 02.2012

Niederrhein University of Applied Sciences, Krefeld (Germany)
Industrial Engineering (Cleaning and Hygiene Technology)
Degree: Diploma (FH). Grade: good

09.2009 - 06.2010

Czech University of Life Sciences, Prague (Czech Republic)
Erasmus exchange programm
Field of study: Msc. Economics and Management

Kompetenzen

Kompetenzen

Top-Skills

Web Analyse Google Analytics Adobe Analytics Tag Management Dashboards Tableau Data Studio Adobe Launch Google Tag Manager Excel SQL Bigquery Google Cloud Data Prep

Aufgabenbereiche

Datenanalyse
Bigquery SQL, SQL
Digital Analytics
Google Analytics, Adobe Analytics, Webtrekk
Reporting
Google Data Studio, Excel
Tag Management
Google Tag Manager (GTM), Tealium

Produkte / Standards / Erfahrungen / Methoden

Adobe Analytics
Excel
Google Analytics
Google Datastudio
Google Sheets
Google Tag Manager

Internships:
04.2011-09.2011

Practical diploma thesis at Diversey Deutschland GmbH & Co. oHG in Mannheim (Germany)
Topic: "Comparison of surface modifying and conventional rinse aids for plastic crate surfaces". Grade: very good.

10.2010-3.2011

Intern at Belimed Technik GmbH in Mühldorf am Inn (Germany)
Theoretical development and practical implementation of a general testing procedure for software of cleaning and disinfectional machines

IT-Skills:
Digital Analytics Tools

  • Adobe Analytics very good
  • Adobe Sitecatalyst V15 Implementation Training 03.2013 (4 days)
  • Rakuten Attribution (DC Storm) Online Trainings
  • Google Analytics very good
  • Google Analytics Individual Qualification Certificate 2017
  • Google Tag Manager Fundamentals Certificate
  • Tealium IQ Tag Manager & Universal Data Hub

Marketing Tools

Adform Adserver, Optimizely A/B Testing Tool, Adwords, variety of display platforms

Microsoft Office:

Excel, Word, Power Point very good

Project Management:

Ticketing tools JIRA
Professional Scrum Master I Certificate

Programming:

good knowledge of HTML, CSS, JavaScript und SQL

Online Marketing:

Understanding of all important online marketing channels: SEA, SEO, affiliate, display, retargeting, price comparison sites

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