10+ Jahre Product, UX & Innovation Product Discovery, MVPs, Roadmaps AI-gestützte Validierung & Prototyping App-Launch & Teamkoordination
Aktualisiert am 30.06.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.08.2026
Verfügbar zu: 100%
davon vor Ort: 50%
Product Discovery & Strategy
MVP Scoping & Validation
Design-Konzept
Product Management
Product Ownership
Roadmap Planning
Requirements Engineering
User Research
Customer Journey Mapping
Value Proposition Design
Business Model Design
UX Design
Prototyping
Design Thinking
Lean Startup
KPI Definition
Analytics Setup
Stakeholder Management
Cross-functional Team Coordination
Workshop Facilitation
Service Blueprinting
Product Launch
Healthcare
German
native
English
C1

Einsatzorte

Einsatzorte

München (+500km) Stuttgart (+500km) Freiburg im Breisgau (+500km) Berlin (+500km) Hamburg (+50km) Zürich (+50km) Chur (+50km) Mailand (+50km) Lugano (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

11 Monate
2025-08 - heute

Digital self-mastery platform designed

Founder
Founder
  • The App is a digital self-mastery platform designed to help individuals navigate modern life choices. By integrating existential psychology with actionable behavioral science, the app empowers users to discover their needs, life-phase priorities and reflect on experiences. The product bridges abstract self-reflection and practical action, offering a highly personalized, scalable solution to fill the current gaps on the health market.
  • Built the venture strategy based on the Strategyzer framework from Value Proposition Design toward validating the core business hypotheses.
  • Designed and built an advanced MVP with validation setup. AI-supported prototyping workflows with Figma Make, OpenAI Codex, Supabase and Vercel, including a product-specific design-system foundation and reusable components.
  • MVP access is available via Vercel on request.
on request
Innsbruck
1 Jahr 1 Monat
2024-08 - 2025-08

Spin-offs, Department Opportunities

Project- Product Manager
Project- Product Manager
  • Owned product coordination for the Sinnmacher app from concept to App Store / Google Play launch and landing page, aligning scope, release requirements and post-launch refinement.
  • Coordinated a 9-person cross-functional team across scientific content, UX/UI, brand design, frontend, backend, user testing, analytics and releases.
  • Led validation with user research and translated findings into release priorities, UX refinements and post-launch improvements.
  • Defined KPI logic and Firebase/Google Analytics context to support evidence-led product decisions and future customer-centered development.
  • Improved OBAO?s e-commerce setup  through Shopify, product marketing, PIM standardization and clearer internal order processes.
P8 Marketing GmbH
Innsbruck
1 Jahr 1 Monat
2023-08 - 2024-08

Sabbatical (Traveling)


3 Monate
2023-05 - 2023-07

Service Innovation

Product Manager
Product Manager
  • Led the revision of the Activated Carbon Filter Exchange Service, connecting customer journey insights, MVP refinement, service concept and commercial potential.
  • Led the BORAzuBORA service MVP concept, including business case, scaling strategy, service blueprint and interaction artifacts.
  • Prepared and supported monthly C-suite decision material for initiatives, resource allocation, roadmap input and service innovation priorities.
  • Evaluated service opportunities, identified organisational obstacles and assessed risks within the existing operational structure.
  • Developed a Service Innovation Canvas and introduced Strategyzer-based business model innovation methods for structured service development.
  • Implemented a holistic and collaborative customer journey framework as the foundation for service innovation management.
  • Assessed customer-centricity maturity and organisational innovation readiness as a basis for future service innovation work.
BORA Vertriebs GmbH
Niederndorf in Tirol Austria
1 Jahr 1 Monat
2022-05 - 2023-05

New Service

Junior Product Manager
Junior Product Manager
  • Led the revision of the Activated Carbon Filter Exchange Service, connecting customer journey insights, MVP refinement, service concept and commercial potential.
  • Led the BORAzuBORA service MVP concept, including business case, scaling strategy, service blueprint and interaction artifacts.
  • Prepared and supported monthly C-suite decision material for initiatives, resource allocation, roadmap input and service innovation priorities.
  • Evaluated service opportunities, identified organisational obstacles and assessed risks within the existing operational structure.
  • Developed a Service Innovation Canvas and introduced Strategyzer-based business model innovation methods for structured service development.
  • Implemented a holistic and collaborative customer journey framework as the foundation for service innovation management.
  • Assessed customer-centricity maturity and organisational innovation readiness as a basis for future service innovation work.
BORA Vertriebs GmbH
Niederndorf in Tirol Austria
9 Monate
2021-08 - 2022-04

Developed a consultancy service offering

Innovation Consultant
Innovation Consultant
  • Developed a consultancy service offering that facilitates corporate transformation toward a circular business model.
  • Implemented an innovation process as the foundation for client project management and pricing.
  • Developed a consulting service offering to help companies explore transformation toward circular business models.
  • Structured an innovation process as the foundation for client project management, pricing logic and service delivery.
Studio Flær
Berlin
4 Jahre 4 Monate
2018-01 - 2022-04

Strategic Web Design

Strategic Web Designer
Strategic Web Designer

World Geographic Excursion
Waldkirch
2 Jahre 3 Monate
2018-01 - 2020-03

Conducted product workshops and advised start-ups

User Experience & User Interface Designer
User Experience & User Interface Designer
  • Conducted product workshops and advised start-ups in the Bosch Startup Harbor on developing user-centered product and service concepts.
  • Led UX work for the Head Water MVP, using prototypes as a basis for user research and demand validation.
  • Set up a standardised prototyping workflow with a UI component library to improve productivity and product consistency.
  • Supported HR with Design Thinking methods to develop and test a new meeting culture.
BOSCH Software Innovations IoT Campus
Berlin
1 Jahr
2016-09 - 2017-08

User Experience Design

User Experience Designer
User Experience Designer

Useeds
Berlin
7 Monate
2016-03 - 2016-09

Internship

Assistant Management & User Experience Designer
Assistant Management & User Experience Designer

Think Moto
Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 6 Monate
2019-10 - 2021-03

Innovation and Design Management (English-taught program)

M.A., UE University of Applied Sciences, Berlin
M.A.
UE University of Applied Sciences, Berlin
6 Jahre 10 Monate
2012-10 - 2019-07

Product and Process Design

Bachelor of Arts, University of the Arts, Berlin
Bachelor of Arts
University of the Arts, Berlin

Kompetenzen

Kompetenzen

Top-Skills

Product Discovery & Strategy MVP Scoping & Validation Design-Konzept Product Management Product Ownership Roadmap Planning Requirements Engineering User Research Customer Journey Mapping Value Proposition Design Business Model Design UX Design Prototyping Design Thinking Lean Startup KPI Definition Analytics Setup Stakeholder Management Cross-functional Team Coordination Workshop Facilitation Service Blueprinting Product Launch Healthcare

Produkte / Standards / Erfahrungen / Methoden

Profile

  • With 10+ years of customer-obsessed work across innovation, product design and product management in startup, agency and corporate contexts, I help organisations and product teams create clarity in complex product, service and business model situations. Grounded in Innovation & Design Management (M.A.) and Product & Process Design (B.A.), I combine analytical thinking, customer empathy, creativity and solution orientation to reduce the risk of building the wrong thing and turn uncertainty into prioritised next steps.
  • I use AI-supported workflows to connect research insights, customer journeys, value propositions, hypotheses and validation learnings into a structured strategic knowledge base, then translate the most relevant opportunities into MVP scopes, roadmaps and fast validation. Practical UX design expertise and AI-supported prototyping workflows help me make product visions tangible, testable and easier for teams to discuss.
  • Recent impact includes leading the Sinnmacher app from concept to iOS/Android launch and post-launch refinement with a 9-person cross-functional team and 20 task-based user interviews. Currently founding my own start-up and building the Wellbeing.app MVP ? including strategy, minimal branding, UX, design system, AIsupported prototyping, Supabase and Vercel infrastructure and a business hypothesis validation setup.


Tools

  • Strategy Agents
  • Strategic Knowledge Base
  • Miro
  • Figma
  • Figma Make
  • Design Agents
  • mirror fisch
  • Adobe Suite
  • CodeX
  • GitHub
  • Tailwind
  • React
  • Vite
  • Supabase
  • Vercel
  • OpenAI Platform
  • Linear
  • Notion
  • Slack
  • awork
  • Jira
  • Confluence
  • Firebase
  • Google Analytics
  • Shopify
  • PIM
  • App Store Connect
  • Google Play Console


Methods and core strengths

  • Cross-Functional Team Coordination
  • Workshop facilitation
  • Challenge / Problem Framing
  • Project Missions
  • Strategyzer Framework
  • Customer Profile
  • Customer Research
  • User Empathy Map
  • Data Analysis
  • Jobs-to-be-Done
  • Customer Journey Mapping (is)
  • Substitutes
  • Blue Ocean
  • Value Pyramid
  • Value Proposition Design
  • Ad-libs
  • Assumption Mapping
  • SWOT
  • Business Hypothesis
  • Testing Business Ideas
  • Experiment Design
  • Risk Framing
  • KPIs/ North Star Metric
  • OKRs
  • Requirements
  • Business Model Design
  • Business Environment
  • Lean Startup
  • Project Roadmaps
  • Scrum
  • Kanban
  • User Stories
  • Information Architecture
  • User Flows
  • Customer Journey Design (to-be)
  • Service Blueprints
  • Minimal Branding
  • Screen Design
  • Design Tokens
  • Design System
  • Prototyping
  • Reusable Components

Branchen

Branchen

  • Healthcare
  • Home appliances
  • Consulting
  • Startup
  • Digital business models

Einsatzorte

Einsatzorte

München (+500km) Stuttgart (+500km) Freiburg im Breisgau (+500km) Berlin (+500km) Hamburg (+50km) Zürich (+50km) Chur (+50km) Mailand (+50km) Lugano (+50km)
Deutschland, Schweiz, Österreich
möglich

Projekte

Projekte

11 Monate
2025-08 - heute

Digital self-mastery platform designed

Founder
Founder
  • The App is a digital self-mastery platform designed to help individuals navigate modern life choices. By integrating existential psychology with actionable behavioral science, the app empowers users to discover their needs, life-phase priorities and reflect on experiences. The product bridges abstract self-reflection and practical action, offering a highly personalized, scalable solution to fill the current gaps on the health market.
  • Built the venture strategy based on the Strategyzer framework from Value Proposition Design toward validating the core business hypotheses.
  • Designed and built an advanced MVP with validation setup. AI-supported prototyping workflows with Figma Make, OpenAI Codex, Supabase and Vercel, including a product-specific design-system foundation and reusable components.
  • MVP access is available via Vercel on request.
on request
Innsbruck
1 Jahr 1 Monat
2024-08 - 2025-08

Spin-offs, Department Opportunities

Project- Product Manager
Project- Product Manager
  • Owned product coordination for the Sinnmacher app from concept to App Store / Google Play launch and landing page, aligning scope, release requirements and post-launch refinement.
  • Coordinated a 9-person cross-functional team across scientific content, UX/UI, brand design, frontend, backend, user testing, analytics and releases.
  • Led validation with user research and translated findings into release priorities, UX refinements and post-launch improvements.
  • Defined KPI logic and Firebase/Google Analytics context to support evidence-led product decisions and future customer-centered development.
  • Improved OBAO?s e-commerce setup  through Shopify, product marketing, PIM standardization and clearer internal order processes.
P8 Marketing GmbH
Innsbruck
1 Jahr 1 Monat
2023-08 - 2024-08

Sabbatical (Traveling)


3 Monate
2023-05 - 2023-07

Service Innovation

Product Manager
Product Manager
  • Led the revision of the Activated Carbon Filter Exchange Service, connecting customer journey insights, MVP refinement, service concept and commercial potential.
  • Led the BORAzuBORA service MVP concept, including business case, scaling strategy, service blueprint and interaction artifacts.
  • Prepared and supported monthly C-suite decision material for initiatives, resource allocation, roadmap input and service innovation priorities.
  • Evaluated service opportunities, identified organisational obstacles and assessed risks within the existing operational structure.
  • Developed a Service Innovation Canvas and introduced Strategyzer-based business model innovation methods for structured service development.
  • Implemented a holistic and collaborative customer journey framework as the foundation for service innovation management.
  • Assessed customer-centricity maturity and organisational innovation readiness as a basis for future service innovation work.
BORA Vertriebs GmbH
Niederndorf in Tirol Austria
1 Jahr 1 Monat
2022-05 - 2023-05

New Service

Junior Product Manager
Junior Product Manager
  • Led the revision of the Activated Carbon Filter Exchange Service, connecting customer journey insights, MVP refinement, service concept and commercial potential.
  • Led the BORAzuBORA service MVP concept, including business case, scaling strategy, service blueprint and interaction artifacts.
  • Prepared and supported monthly C-suite decision material for initiatives, resource allocation, roadmap input and service innovation priorities.
  • Evaluated service opportunities, identified organisational obstacles and assessed risks within the existing operational structure.
  • Developed a Service Innovation Canvas and introduced Strategyzer-based business model innovation methods for structured service development.
  • Implemented a holistic and collaborative customer journey framework as the foundation for service innovation management.
  • Assessed customer-centricity maturity and organisational innovation readiness as a basis for future service innovation work.
BORA Vertriebs GmbH
Niederndorf in Tirol Austria
9 Monate
2021-08 - 2022-04

Developed a consultancy service offering

Innovation Consultant
Innovation Consultant
  • Developed a consultancy service offering that facilitates corporate transformation toward a circular business model.
  • Implemented an innovation process as the foundation for client project management and pricing.
  • Developed a consulting service offering to help companies explore transformation toward circular business models.
  • Structured an innovation process as the foundation for client project management, pricing logic and service delivery.
Studio Flær
Berlin
4 Jahre 4 Monate
2018-01 - 2022-04

Strategic Web Design

Strategic Web Designer
Strategic Web Designer

World Geographic Excursion
Waldkirch
2 Jahre 3 Monate
2018-01 - 2020-03

Conducted product workshops and advised start-ups

User Experience & User Interface Designer
User Experience & User Interface Designer
  • Conducted product workshops and advised start-ups in the Bosch Startup Harbor on developing user-centered product and service concepts.
  • Led UX work for the Head Water MVP, using prototypes as a basis for user research and demand validation.
  • Set up a standardised prototyping workflow with a UI component library to improve productivity and product consistency.
  • Supported HR with Design Thinking methods to develop and test a new meeting culture.
BOSCH Software Innovations IoT Campus
Berlin
1 Jahr
2016-09 - 2017-08

User Experience Design

User Experience Designer
User Experience Designer

Useeds
Berlin
7 Monate
2016-03 - 2016-09

Internship

Assistant Management & User Experience Designer
Assistant Management & User Experience Designer

Think Moto
Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

1 Jahr 6 Monate
2019-10 - 2021-03

Innovation and Design Management (English-taught program)

M.A., UE University of Applied Sciences, Berlin
M.A.
UE University of Applied Sciences, Berlin
6 Jahre 10 Monate
2012-10 - 2019-07

Product and Process Design

Bachelor of Arts, University of the Arts, Berlin
Bachelor of Arts
University of the Arts, Berlin

Kompetenzen

Kompetenzen

Top-Skills

Product Discovery & Strategy MVP Scoping & Validation Design-Konzept Product Management Product Ownership Roadmap Planning Requirements Engineering User Research Customer Journey Mapping Value Proposition Design Business Model Design UX Design Prototyping Design Thinking Lean Startup KPI Definition Analytics Setup Stakeholder Management Cross-functional Team Coordination Workshop Facilitation Service Blueprinting Product Launch Healthcare

Produkte / Standards / Erfahrungen / Methoden

Profile

  • With 10+ years of customer-obsessed work across innovation, product design and product management in startup, agency and corporate contexts, I help organisations and product teams create clarity in complex product, service and business model situations. Grounded in Innovation & Design Management (M.A.) and Product & Process Design (B.A.), I combine analytical thinking, customer empathy, creativity and solution orientation to reduce the risk of building the wrong thing and turn uncertainty into prioritised next steps.
  • I use AI-supported workflows to connect research insights, customer journeys, value propositions, hypotheses and validation learnings into a structured strategic knowledge base, then translate the most relevant opportunities into MVP scopes, roadmaps and fast validation. Practical UX design expertise and AI-supported prototyping workflows help me make product visions tangible, testable and easier for teams to discuss.
  • Recent impact includes leading the Sinnmacher app from concept to iOS/Android launch and post-launch refinement with a 9-person cross-functional team and 20 task-based user interviews. Currently founding my own start-up and building the Wellbeing.app MVP ? including strategy, minimal branding, UX, design system, AIsupported prototyping, Supabase and Vercel infrastructure and a business hypothesis validation setup.


Tools

  • Strategy Agents
  • Strategic Knowledge Base
  • Miro
  • Figma
  • Figma Make
  • Design Agents
  • mirror fisch
  • Adobe Suite
  • CodeX
  • GitHub
  • Tailwind
  • React
  • Vite
  • Supabase
  • Vercel
  • OpenAI Platform
  • Linear
  • Notion
  • Slack
  • awork
  • Jira
  • Confluence
  • Firebase
  • Google Analytics
  • Shopify
  • PIM
  • App Store Connect
  • Google Play Console


Methods and core strengths

  • Cross-Functional Team Coordination
  • Workshop facilitation
  • Challenge / Problem Framing
  • Project Missions
  • Strategyzer Framework
  • Customer Profile
  • Customer Research
  • User Empathy Map
  • Data Analysis
  • Jobs-to-be-Done
  • Customer Journey Mapping (is)
  • Substitutes
  • Blue Ocean
  • Value Pyramid
  • Value Proposition Design
  • Ad-libs
  • Assumption Mapping
  • SWOT
  • Business Hypothesis
  • Testing Business Ideas
  • Experiment Design
  • Risk Framing
  • KPIs/ North Star Metric
  • OKRs
  • Requirements
  • Business Model Design
  • Business Environment
  • Lean Startup
  • Project Roadmaps
  • Scrum
  • Kanban
  • User Stories
  • Information Architecture
  • User Flows
  • Customer Journey Design (to-be)
  • Service Blueprints
  • Minimal Branding
  • Screen Design
  • Design Tokens
  • Design System
  • Prototyping
  • Reusable Components

Branchen

Branchen

  • Healthcare
  • Home appliances
  • Consulting
  • Startup
  • Digital business models

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