Profile
- With 10+ years of customer-obsessed work across innovation, product design and product management in startup, agency and corporate contexts, I help organisations and product teams create clarity in complex product, service and business model situations. Grounded in Innovation & Design Management (M.A.) and Product & Process Design (B.A.), I combine analytical thinking, customer empathy, creativity and solution orientation to reduce the risk of building the wrong thing and turn uncertainty into prioritised next steps.
- I use AI-supported workflows to connect research insights, customer journeys, value propositions, hypotheses and validation learnings into a structured strategic knowledge base, then translate the most relevant opportunities into MVP scopes, roadmaps and fast validation. Practical UX design expertise and AI-supported prototyping workflows help me make product visions tangible, testable and easier for teams to discuss.
- Recent impact includes leading the Sinnmacher app from concept to iOS/Android launch and post-launch refinement with a 9-person cross-functional team and 20 task-based user interviews. Currently founding my own start-up and building the Wellbeing.app MVP ? including strategy, minimal branding, UX, design system, AIsupported prototyping, Supabase and Vercel infrastructure and a business hypothesis validation setup.
Tools
- Strategy Agents
- Strategic Knowledge Base
- Miro
- Figma
- Figma Make
- Design Agents
- mirror fisch
- Adobe Suite
- CodeX
- GitHub
- Tailwind
- React
- Vite
- Supabase
- Vercel
- OpenAI Platform
- Linear
- Notion
- Slack
- awork
- Jira
- Confluence
- Firebase
- Google Analytics
- Shopify
- PIM
- App Store Connect
- Google Play Console
Methods and core strengths
- Cross-Functional Team Coordination
- Workshop facilitation
- Challenge / Problem Framing
- Project Missions
- Strategyzer Framework
- Customer Profile
- Customer Research
- User Empathy Map
- Data Analysis
- Jobs-to-be-Done
- Customer Journey Mapping (is)
- Substitutes
- Blue Ocean
- Value Pyramid
- Value Proposition Design
- Ad-libs
- Assumption Mapping
- SWOT
- Business Hypothesis
- Testing Business Ideas
- Experiment Design
- Risk Framing
- KPIs/ North Star Metric
- OKRs
- Requirements
- Business Model Design
- Business Environment
- Lean Startup
- Project Roadmaps
- Scrum
- Kanban
- User Stories
- Information Architecture
- User Flows
- Customer Journey Design (to-be)
- Service Blueprints
- Minimal Branding
- Screen Design
- Design Tokens
- Design System
- Prototyping
- Reusable Components