Co-founder and marketing lead, a digital education platform for real estate agents & facility managers

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Strategic business lead for James Wellbeloved brand in Europe

Successfully led brand turnaround strategy with a focus on a modernized brand identity including new brand

pack design, digital communication campaign and geographical and channel expansion with focus on e-commerce channel

Line Manager of 3 direct reports

planned to do a world travel ? impossible due to Covid

Led the 5-year brand strategy and growth ambition for the brand, including: Created a portfolio strategy from a brand (segments & technologies), and from a cat dry portfolio perspective (several Mars brands), and aligned with senior leaders

Developed the digitally focused communication plan for the brand

Created an engaging team and highly collaborative relationships with local markets, global team and regional functions. Line Manager of 3 direct reports.

Co-created the brand growth ambition and strategy for 2020 together with EBD

Led the brand performance analysis, growth plan and strategy for 2020 with a special focus on digital communication, new digital growth models & media strategy for effective and efficient brand support

European portfolio lead for Whiskas pouch ? successfully created a new portfolio architecture and insight-driven innovation pipeline that drives premiumization, in close collaboration with global and x-functional project teams

Analyzed key drivers of success and gaps in performance, to develop action plan and engage x-functional teams, global team and markets behind a sustainable support model

European responsibility for brand activation and portfolio strategy - in close cooperation with global team, markets and other functions

Responsible for local brand strategy, including a step-changing brand re-launch that required strategic leadership and engagement of especially sales colleagues, to eventually turn a declining German Sheba tray business back into growth

Global responsibility for strategy of 2 product franchises ? innovation, portfolio and communication development