2021 - today: Digital Marketing Advisory & Operations
Customer: BiomeDx, myBioma
Tasks:
- Developing Digital Marketing plans for european countries
- Planning and executing paid cross channel campaigns
- Implementing & managing different tools (e.g: CRM, processautomation etc.)
- Creating automated marketing & sales funnels
Keywords:
- Digital Marketing Strategy, Ad Operations, Meta Ads, Google Ads, Display Ads
2022 - 2023: Digital Marketing Advisory & Operations
Customer: rufus, Prime Video
Tasks:
- Digital strategic advice for upcoming campaigns
- Linking classic digital channels with social media, taking into account overarching campaign goals
- Setting up reports with appropriate advice (optimization, insights, etc.)
- Preparation of detailed briefings for planning departments
Keywords:
- Snapchat Ads
- Tik Tok Ads
- Reddit Ads
- Twitter Ads
- Ad Operations
- Channel Strategy
- Stakeholder Management
- Reporting
2022 - 2022: Digital Marketing Advisory & Operations
Customer: REPRISE, Prime Video
Tasks:
- Strategic advice on the new campaign setups
- Creation of channel strategies
- Creation of the individual concepts for the new campaigns
- Ensuring campaign goals and monitoring of KPIs
- Advising the stakeholders involved - especially the planning department as well of customer advice
Keywords:
- Snapchat Ads
- Tik Tok Ads
- Reddit Ads
- Twitter Ads
- Ad Operations
- Channel Strategy
- Stakeholder Management
2016 - 2021: Developing sales strategies
Customer: LinkedIn Marketing Solutions (Austria & Switzerland)
- Representing LinkedIn Marketing Solutions in Austria & Switzerland
- Responsible for seven figures sales growth (>30% YoY)
- Developing sales strategies
- Build up long term partnerships with key clients within the private banking, insurance % luxury industry (VonTobel, LGT, Black Rock, Breitling, Swarovski etc.)
- Managing and holding workshops (5-6 hours) about strategic direction of digital marketing campaigns and how to achieve set KPI?s.
- Negotiating annual deals with premium vendors (e.g: tripadvisor, kayak, booking.com etc.)
- Monthly reporting across all countries to stakeholders
- Developing methods to automate processes to increase effectiveness (free to use tools)
- Build up an account and campaign management unit (training and mentoring)
Keywords:
- LinkedIn Marketing Solutions
- Sales
- Growth
- Digital Marketing Strategy
- Stakeholder Management
2017 - 2018: Developing fundraising streams from scratch
Role: Voluntary - Digital Marketing / Fundraising Advisor
Customer: IamRefugee
Tasks:
- Developing fundraising streams from scratch
- Running paid advertising campaigns with fundraised money to increase awareness and reach
- Main goal: Informing refugees about obstacles in austria while integrating and how to remove them
Keywords:
- Fundraising
- Paid Ads
- Stakeholder Management
2013 - 2016: Global Digital Marketing Strategy
Role: Team Lead
Customer: Austrian Official Airline
Tasks:
- Create a global digital marketing strategy across 21 countries (7 figures)
- Increased the ROI in 3 consecutive years
- Negotiating annual deals with premium vendors (e.g: tripadvisor, kayak, booking.com etc.)
- Monthly reporting across all countries to stakeholders
- Developing methods to automate processes to increase effectiveness (free to use tools)
- Build up an account and campaign management unit (training and mentoring)
Keywords:
- Digital Marketing Strategy
- Paid Ads (Social)
- Display Ads
- Stakeholder Management
- Process automation
- Mentoring
- Reporting
- Negotiations