Data-driven digital marketing specialist. Focus: GEO/SEO/AIO, Growth & Performance Marketing, Content Strategy, Social Media Marketing & Management.
Aktualisiert am 10.08.2026
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 17.08.2026
Verfügbar zu: 50%
davon vor Ort: 20%
SEO
Content Management
Social Media
Content Marketing
Marketing
B2C
B2B
Marketingkonzept
Website
Englisch Muttersprache
Analysefähigkeit
German
C1
English
native

Einsatzorte

Einsatzorte

Cologne (+50km) Bonn (+50km) Düsseldorf (+50km)
Deutschland, Österreich
möglich

Projekte

Projekte

2 years 5 months
2024-03 - now

Leading brand-building initiatives

Content & Social Media Manager
Content & Social Media Manager
  • Leading brand-building initiatives throughout the season across content, social media, and web channels to strengthen visibility and market presence.
  • Own SEO- and social-led growth activities that expand reach, improve discoverability, and support brand awareness
  • Develop and execute social media campaigns that connect digital engagement with in-person events and broader brand communications.
MBS GmbH
Usingen (Germany)
1 year 6 months
2022-08 - 2024-01

Establishing an international presence

Senior Content & Communications Manager
Senior Content & Communications Manager
  • Owned the rollout of smapOne?s international presence, aligning brand, content, and
  • Contributed to inbound demand generation by aligning digital marketing activity with Sales priorities.
  • Helped shape go-to-market strategy and product launch messaging for domestic and international audiences.
  • Worked with performance marketing to strengthen digital reach and brand awareness.
smapOneAG
Dresden (Germany)
1 year 4 months
2020-09 - 2021-12

Increase in organic visibility and product awareness

Content Manager/Web Designer
Content Manager/Web Designer
  • Drove organic visibility and product awareness through social and content initiatives.
  • Built and maintained a product information compendium to support accurate, up-to-date communication.
  • Collaborated with Product Managers on targeted content for users, improving product clarity and engagement.
SEGGER Microcontroller
Monheim am Rhein (Germany)
10 years 1 month
2010-12 - 2020-12

Relaunch of the international website

International Content Manager - Digital
International Content Manager - Digital
  • Led the relaunch of Gira. com?s international website and coordinated cross-functional teams to strengthen digital presence
  • Aligned social, performance, and content activities across markets to support international SEO and brand consistency.
  • Managed content planning, monitoring and reporting to ensure effective website execution and optimisation.
Convidera
Cologne (Germany)
2 years 1 month
2017-12 - 2019-12

Increasing campaign effectiveness and consistency

Creative Lead Strategist
Creative Lead Strategist
  • Partnered with media buyers on B2C Facebook and native advertising campaigns to drive revenue.
  • Defined creative direction across paid channels to improve campaign eff ectiveness and consistency.
  • Built hybrid organic-paid campaigns to increase conversions for B2C products and services.
  • Applied data insights to optimise funnels, improve targeting and strengthen Performance.
6H Media
Cologne (Germany)
3 years 6 months
2014-06 - 2017-11

SEO, content, and website optimization measures for comparison portals

Country Manager
Country Manager
  • Directed SEO, content and website optimisation for UK, USA, and Australian comparison portals to drive visibility, traffic and conversions.
  • Applied user and performance analysis to identify growth opportunities and improve website eff ectiveness.
  • Developed and executed research-driven content strategies aligned with search demand and conversion goals.
  • Served as press spokesperson for English-speaking portals, representing the brand in external communications.
metafl ake GmbH
Cologne (Germany)

Aus- und Weiterbildung

Aus- und Weiterbildung

2003 - 2009
Drogheda Grammar School, Drogheda, Ireland
Irish School Leaving Certificate

Position

Position

Online Marketing Specialist

Kompetenzen

Kompetenzen

Top-Skills

SEO Content Management Social Media Content Marketing Marketing B2C B2B Marketingkonzept Website Englisch Muttersprache Analysefähigkeit

Produkte / Standards / Erfahrungen / Methoden

Profile
I specialise in organic GEO/SEO/AIO, online visibility, social media strategy & data-driven performance. My experience covers B2B SaaS, government and defence, finance, software and B2C sectors.

Skills
  • SEO, GEO, AIO & Visibility
    • Onpage & Technical SEO, Off page SEO, Digital PR, Link Building, Local SEO, Content Clusters, Brand Monitoring, Reporting & Analysis, Conversion Rate Optimization, PR Outreach & Coordination, Keyword & Search Intent Research & Mapping
  • GROWTH & PERFORMANCE
    • Growth Strategy, Paid Strategy, Tracking, Reporting & Analysis, A/B Testing, AI-Assisted Workfl ows, Marketing Automation, Audience Segmentation, Retargeting & Remarketing, Competitor Analysis, Channel Testing, Inbound Lead Generation
  • CONTENT & SOCIAL MEDIA MANAGEMENT
    • ?Content Strategy, Storytelling, Social Media Strategy, Social Media Analytics, Editorial Planning & Scheduling, Platform Management - LinkedIn, Instagram, Tiktok, YouTube, Community Management, Social Listening, Competitor Analysis, Trend Analysis, Typo3, WordPress, CMS Publishing

Einsatzorte

Einsatzorte

Cologne (+50km) Bonn (+50km) Düsseldorf (+50km)
Deutschland, Österreich
möglich

Projekte

Projekte

2 years 5 months
2024-03 - now

Leading brand-building initiatives

Content & Social Media Manager
Content & Social Media Manager
  • Leading brand-building initiatives throughout the season across content, social media, and web channels to strengthen visibility and market presence.
  • Own SEO- and social-led growth activities that expand reach, improve discoverability, and support brand awareness
  • Develop and execute social media campaigns that connect digital engagement with in-person events and broader brand communications.
MBS GmbH
Usingen (Germany)
1 year 6 months
2022-08 - 2024-01

Establishing an international presence

Senior Content & Communications Manager
Senior Content & Communications Manager
  • Owned the rollout of smapOne?s international presence, aligning brand, content, and
  • Contributed to inbound demand generation by aligning digital marketing activity with Sales priorities.
  • Helped shape go-to-market strategy and product launch messaging for domestic and international audiences.
  • Worked with performance marketing to strengthen digital reach and brand awareness.
smapOneAG
Dresden (Germany)
1 year 4 months
2020-09 - 2021-12

Increase in organic visibility and product awareness

Content Manager/Web Designer
Content Manager/Web Designer
  • Drove organic visibility and product awareness through social and content initiatives.
  • Built and maintained a product information compendium to support accurate, up-to-date communication.
  • Collaborated with Product Managers on targeted content for users, improving product clarity and engagement.
SEGGER Microcontroller
Monheim am Rhein (Germany)
10 years 1 month
2010-12 - 2020-12

Relaunch of the international website

International Content Manager - Digital
International Content Manager - Digital
  • Led the relaunch of Gira. com?s international website and coordinated cross-functional teams to strengthen digital presence
  • Aligned social, performance, and content activities across markets to support international SEO and brand consistency.
  • Managed content planning, monitoring and reporting to ensure effective website execution and optimisation.
Convidera
Cologne (Germany)
2 years 1 month
2017-12 - 2019-12

Increasing campaign effectiveness and consistency

Creative Lead Strategist
Creative Lead Strategist
  • Partnered with media buyers on B2C Facebook and native advertising campaigns to drive revenue.
  • Defined creative direction across paid channels to improve campaign eff ectiveness and consistency.
  • Built hybrid organic-paid campaigns to increase conversions for B2C products and services.
  • Applied data insights to optimise funnels, improve targeting and strengthen Performance.
6H Media
Cologne (Germany)
3 years 6 months
2014-06 - 2017-11

SEO, content, and website optimization measures for comparison portals

Country Manager
Country Manager
  • Directed SEO, content and website optimisation for UK, USA, and Australian comparison portals to drive visibility, traffic and conversions.
  • Applied user and performance analysis to identify growth opportunities and improve website eff ectiveness.
  • Developed and executed research-driven content strategies aligned with search demand and conversion goals.
  • Served as press spokesperson for English-speaking portals, representing the brand in external communications.
metafl ake GmbH
Cologne (Germany)

Aus- und Weiterbildung

Aus- und Weiterbildung

2003 - 2009
Drogheda Grammar School, Drogheda, Ireland
Irish School Leaving Certificate

Position

Position

Online Marketing Specialist

Kompetenzen

Kompetenzen

Top-Skills

SEO Content Management Social Media Content Marketing Marketing B2C B2B Marketingkonzept Website Englisch Muttersprache Analysefähigkeit

Produkte / Standards / Erfahrungen / Methoden

Profile
I specialise in organic GEO/SEO/AIO, online visibility, social media strategy & data-driven performance. My experience covers B2B SaaS, government and defence, finance, software and B2C sectors.

Skills
  • SEO, GEO, AIO & Visibility
    • Onpage & Technical SEO, Off page SEO, Digital PR, Link Building, Local SEO, Content Clusters, Brand Monitoring, Reporting & Analysis, Conversion Rate Optimization, PR Outreach & Coordination, Keyword & Search Intent Research & Mapping
  • GROWTH & PERFORMANCE
    • Growth Strategy, Paid Strategy, Tracking, Reporting & Analysis, A/B Testing, AI-Assisted Workfl ows, Marketing Automation, Audience Segmentation, Retargeting & Remarketing, Competitor Analysis, Channel Testing, Inbound Lead Generation
  • CONTENT & SOCIAL MEDIA MANAGEMENT
    • ?Content Strategy, Storytelling, Social Media Strategy, Social Media Analytics, Editorial Planning & Scheduling, Platform Management - LinkedIn, Instagram, Tiktok, YouTube, Community Management, Social Listening, Competitor Analysis, Trend Analysis, Typo3, WordPress, CMS Publishing

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