Erfahrene Marketing-Strategin mit Fokus auf SaaS, Fintech & KI. Spezialisiert auf Markenpositionierung, ABM, datengetriebene Strategien & Teamführung.
Aktualisiert am 30.01.2025
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 28.01.2025
Verfügbar zu: 100%
davon vor Ort: 100%
Strategische Markenpositionierung
Account-Based Marketing (ABM)
Datengetriebene Marketingstrategien
Kampagnenmanagement über mehrere Kanäle
Kundenbindung und Lifecycle Marketing
Markt- und Wettbewerbsanalyse
Teamführung und cross-funktionale Zusammenarbeit
Content-Erstellung und Storytelling
German
mother tongue
English
fluent (level C2)
French
intermediate

Einsatzorte

Einsatzorte

Düsseldorf (+50km) Köln (+50km)
Deutschland
möglich

Projekte

Projekte

1 Jahr 11 Monate
2023-03 - heute

Defined and implemented a compelling narrative

Head of Communication & Media
Head of Communication & Media
  • Strategic Brand Positioning: Defined and implemented a compelling narrative for Unbias as the pioneer of the first AI-powered credit risk decision agent, emphasizing its transformative impact on credit decisions and capital distribution.
  • Content-Led Thought Leadership: Created and executed content strategies, including blogs, webinars, and whitepapers, to establish Unbias as a trusted innovator in the financial technology space.
  • ABM Strategies: Designed account-based marketing initiatives to engage decision-makers, such as Heads of Risk and IT Directors, through LinkedIn campaigns, tailored emails, and customized landing pages and Social Media campaigns.
  • Partnerships & Events: Built partnerships and facilitated Unbias?s visibility at industry events, including thought leadership discussions at the World Economic Forum, driving partnerships and market recognition.
  • Data-Driven Performance: Built reporting frameworks to analyze campaign success and optimize engagement, ensuring marketing initiatives delivered measurable ROI and aligned with business goals.
Unbias Technologies
1 Jahr
2023-01 - 2023-12

Marketing Strategy & Go-to-Market Plans

Head of Marketing
Head of Marketing
  • Marketing Strategy & Go-to-Market Plans: Designed a data-driven marketing strategy for an AIpowered logistics SaaS solution, emphasizing operational efficiency and cost reduction for B2B clients.
  • Value Proposition Development: Crafted clear, impactful messaging to differentiate Apta's platform in a competitive market.
  • Campaign Leadership: Directed multi-channel campaigns, leveraging strategic partnerships, industry conferences, and digital channels to amplify visibility.
  • Customer Lifecycle Engagement: Implemented marketing initiatives aimed at lead generation and retention, focusing on onboarding materials, case studies, and usage-driven campaigns.
  • Analytics & ROI Tracking: Developed a reporting framework to evaluate campaign performance and ensure sustainable growth.
Apta Technologies
1 Jahr 6 Monate
2022-01 - 2023-06

brand & online pharmacy platform

Senior Marketing Manager
Senior Marketing Manager

Breezy brand & online pharmacy platform

  • Defined long-term marketing objectives and go-to-market strategies
  • Led digital initiatives and content creation across B2C channels, including social media, newsletters, PR, and partnerships
  • Developed a community-building strategy to foster engagement and growth
  • Managed strategic partnerships and key accounts to strengthen brand presence
  • Evaluated new technologies to enhance customer experience and drive sales
  • Identified new market opportunities and crafted strategies to attract new customers
  • Collaborated cross-functionally with sales and customer service to achieve shared goals
  • Maintained and expanded customer relationships to boost retention and sales
  • Researched customer needs to propose new products and services
  • Milestones:
    • Responsible for marketing in launching the new online pharmacy platform
    • Development and positioning of a new e-commerce brand ?breezy.de?
    • Setting strategy objectives and go-to-market strategy
    • ?Developing a new community strategy

Breezy Brands GmbH
1 Jahr 11 Monate
2020-05 - 2022-03

Managed the full marketing mix (ATL & BTL) for globally recognized brands

Brand Manager: Prestige-Portfolio (Perrier-Jouët, GH Mumm, Chivas Regal)
Brand Manager: Prestige-Portfolio (Perrier-Jouët, GH Mumm, Chivas Regal)
  • Managed the full marketing mix (ATL & BTL) for globally recognized brands
  • Developed and implemented long-term, profitable strategies for prestige portfolios across channels
  • Leveraged insights on market trends and customer behavior for strategic growth
  • Tracked brand performance and marketing effectiveness using KPIs
  • Created national activation plans with sales teams, ambassadors, and brand management
  • Organized PR events, sponsorships, and ensured premium brand visibility
  • Coordinated external agencies and internal stakeholders
  • Handled budget planning and financial accountability independently
  • Milestones:
    • Development and implementation of exclusive B2B marketing toolkits
    • Go-to-market strategy and activation of the champagne brand GH Mumm in Germany during COVID-19 (strategy adjustment to digital)
    • Public Relations (collaboration with PR agency to communicate various campaigns, such as a change of cellar master at Perrier-Jouët)
    • Vi?deo production with 3 * Michelin Star Chef Kevin Fehling as Brand Ambassador
Global leading FMCG company: Pernod Ricard Deutschland GmbH
5 Monate
2021-03 - 2021-07

Setting specific long-term marketing strategy objectives

Head of Marketing DACH
Head of Marketing DACH
  • Setting specific long-term marketing strategy objectives & Go-to-market approach
  • Managing digital initiatives & content creation for specific marketing tools as B2B & B2C channel (e.g. Instagram, LinkedIn, newsletter, email-marketing, press releases, Influencermarketing)
  • Shaping the customer journey of B2C and B2B channel
  • Marketing Mix: mainly product, communication/PR
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Controlling of initiatives and reporting
  • Screening of competitive landscape
Global mobile commerce company: Rezolve Limited
2 Jahre
2018-05 - 2020-04

Developed and implemented long-term

Brand Activation Manager: Focus brands (Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, Monkey 47)
Brand Activation Manager: Focus brands (Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, Monkey 47)
  • Developed and implemented long-term, profitable strategies for focus & prestige brands across channels
  • Identified and cultivated new business opportunities
  • Monitored brand performance and marketing effectiveness using KPIs
  • Created regional activation plans with sales teams, brand ambassadors, and management
  • Strengthened brand visibility through events, sponsorships, and strategic networking
  • Amplified brand experiences across digital platforms to maximize reach
  • Coordinated agencies and aligned with internal teams to ensure on-strategy execution
  • Closely tracked competitor initiatives to stay ahead in the market
  • Milestones:
    • Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
    • Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
    • H?NWI Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it
Global leading FMCG company: Pernod Ricard Deutschland GmbH
11 Monate
2017-08 - 2018-06

Marketing

Working student: Marketing at Amazon Pay
Working student: Marketing at Amazon Pay
Amazon Deutschland Services GmbH
Munich
1 Jahr
2016-08 - 2017-07

Brand Management

Working student: Brand Management at Campari Mediterranean Brands
Working student: Brand Management at Campari Mediterranean Brands
Campari Deutschland GmbH
Munich
6 Monate
2016-01 - 2016-06

Internship

  • Internship: Product Marketing Estée Lauder & Tom Ford
Estée Lauder Companies
Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre 1 Monat
2015-04 - 2019-04

Management & Markets

Master of Science, University of Siegen
Master of Science
University of Siegen
  • Major Subject: Marketing and Management
  • Master Thesis: on request
5 Jahre 7 Monate
2009-09 - 2015-03

Economic Science

Bachelor of Science, TU Dortmund
Bachelor of Science
TU Dortmund

  • Major Subjects: Marketing, Human Resource Management
  • Bachelor Thesis: on request

9 Jahre 1 Monat
2000-06 - 2009-06

A Level

Grammar School, Wilnsdorf
Grammar School, Wilnsdorf
  • Advanced Courses: Social Science, Politics and Economics, English

Kompetenzen

Kompetenzen

Top-Skills

Strategische Markenpositionierung Account-Based Marketing (ABM) Datengetriebene Marketingstrategien Kampagnenmanagement über mehrere Kanäle Kundenbindung und Lifecycle Marketing Markt- und Wettbewerbsanalyse Teamführung und cross-funktionale Zusammenarbeit Content-Erstellung und Storytelling

Produkte / Standards / Erfahrungen / Methoden

EDV Skills

  • MS Office - perfect knowledge
  • Canva, Adobe Express - perfect knowledge
  • Asana, Slack - perfect knowledge
  • SAP, Hubspot, Power BI, Salesf. - good knowledge
  • Marketo, Lego - good knowledge

Einsatzorte

Einsatzorte

Düsseldorf (+50km) Köln (+50km)
Deutschland
möglich

Projekte

Projekte

1 Jahr 11 Monate
2023-03 - heute

Defined and implemented a compelling narrative

Head of Communication & Media
Head of Communication & Media
  • Strategic Brand Positioning: Defined and implemented a compelling narrative for Unbias as the pioneer of the first AI-powered credit risk decision agent, emphasizing its transformative impact on credit decisions and capital distribution.
  • Content-Led Thought Leadership: Created and executed content strategies, including blogs, webinars, and whitepapers, to establish Unbias as a trusted innovator in the financial technology space.
  • ABM Strategies: Designed account-based marketing initiatives to engage decision-makers, such as Heads of Risk and IT Directors, through LinkedIn campaigns, tailored emails, and customized landing pages and Social Media campaigns.
  • Partnerships & Events: Built partnerships and facilitated Unbias?s visibility at industry events, including thought leadership discussions at the World Economic Forum, driving partnerships and market recognition.
  • Data-Driven Performance: Built reporting frameworks to analyze campaign success and optimize engagement, ensuring marketing initiatives delivered measurable ROI and aligned with business goals.
Unbias Technologies
1 Jahr
2023-01 - 2023-12

Marketing Strategy & Go-to-Market Plans

Head of Marketing
Head of Marketing
  • Marketing Strategy & Go-to-Market Plans: Designed a data-driven marketing strategy for an AIpowered logistics SaaS solution, emphasizing operational efficiency and cost reduction for B2B clients.
  • Value Proposition Development: Crafted clear, impactful messaging to differentiate Apta's platform in a competitive market.
  • Campaign Leadership: Directed multi-channel campaigns, leveraging strategic partnerships, industry conferences, and digital channels to amplify visibility.
  • Customer Lifecycle Engagement: Implemented marketing initiatives aimed at lead generation and retention, focusing on onboarding materials, case studies, and usage-driven campaigns.
  • Analytics & ROI Tracking: Developed a reporting framework to evaluate campaign performance and ensure sustainable growth.
Apta Technologies
1 Jahr 6 Monate
2022-01 - 2023-06

brand & online pharmacy platform

Senior Marketing Manager
Senior Marketing Manager

Breezy brand & online pharmacy platform

  • Defined long-term marketing objectives and go-to-market strategies
  • Led digital initiatives and content creation across B2C channels, including social media, newsletters, PR, and partnerships
  • Developed a community-building strategy to foster engagement and growth
  • Managed strategic partnerships and key accounts to strengthen brand presence
  • Evaluated new technologies to enhance customer experience and drive sales
  • Identified new market opportunities and crafted strategies to attract new customers
  • Collaborated cross-functionally with sales and customer service to achieve shared goals
  • Maintained and expanded customer relationships to boost retention and sales
  • Researched customer needs to propose new products and services
  • Milestones:
    • Responsible for marketing in launching the new online pharmacy platform
    • Development and positioning of a new e-commerce brand ?breezy.de?
    • Setting strategy objectives and go-to-market strategy
    • ?Developing a new community strategy

Breezy Brands GmbH
1 Jahr 11 Monate
2020-05 - 2022-03

Managed the full marketing mix (ATL & BTL) for globally recognized brands

Brand Manager: Prestige-Portfolio (Perrier-Jouët, GH Mumm, Chivas Regal)
Brand Manager: Prestige-Portfolio (Perrier-Jouët, GH Mumm, Chivas Regal)
  • Managed the full marketing mix (ATL & BTL) for globally recognized brands
  • Developed and implemented long-term, profitable strategies for prestige portfolios across channels
  • Leveraged insights on market trends and customer behavior for strategic growth
  • Tracked brand performance and marketing effectiveness using KPIs
  • Created national activation plans with sales teams, ambassadors, and brand management
  • Organized PR events, sponsorships, and ensured premium brand visibility
  • Coordinated external agencies and internal stakeholders
  • Handled budget planning and financial accountability independently
  • Milestones:
    • Development and implementation of exclusive B2B marketing toolkits
    • Go-to-market strategy and activation of the champagne brand GH Mumm in Germany during COVID-19 (strategy adjustment to digital)
    • Public Relations (collaboration with PR agency to communicate various campaigns, such as a change of cellar master at Perrier-Jouët)
    • Vi?deo production with 3 * Michelin Star Chef Kevin Fehling as Brand Ambassador
Global leading FMCG company: Pernod Ricard Deutschland GmbH
5 Monate
2021-03 - 2021-07

Setting specific long-term marketing strategy objectives

Head of Marketing DACH
Head of Marketing DACH
  • Setting specific long-term marketing strategy objectives & Go-to-market approach
  • Managing digital initiatives & content creation for specific marketing tools as B2B & B2C channel (e.g. Instagram, LinkedIn, newsletter, email-marketing, press releases, Influencermarketing)
  • Shaping the customer journey of B2C and B2B channel
  • Marketing Mix: mainly product, communication/PR
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Controlling of initiatives and reporting
  • Screening of competitive landscape
Global mobile commerce company: Rezolve Limited
2 Jahre
2018-05 - 2020-04

Developed and implemented long-term

Brand Activation Manager: Focus brands (Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, Monkey 47)
Brand Activation Manager: Focus brands (Lillet, Absolut Vodka, Havana Club, Jameson Whisky, Malfy Gin, Monkey 47)
  • Developed and implemented long-term, profitable strategies for focus & prestige brands across channels
  • Identified and cultivated new business opportunities
  • Monitored brand performance and marketing effectiveness using KPIs
  • Created regional activation plans with sales teams, brand ambassadors, and management
  • Strengthened brand visibility through events, sponsorships, and strategic networking
  • Amplified brand experiences across digital platforms to maximize reach
  • Coordinated agencies and aligned with internal teams to ensure on-strategy execution
  • Closely tracked competitor initiatives to stay ahead in the market
  • Milestones:
    • Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
    • Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
    • H?NWI Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it
Global leading FMCG company: Pernod Ricard Deutschland GmbH
11 Monate
2017-08 - 2018-06

Marketing

Working student: Marketing at Amazon Pay
Working student: Marketing at Amazon Pay
Amazon Deutschland Services GmbH
Munich
1 Jahr
2016-08 - 2017-07

Brand Management

Working student: Brand Management at Campari Mediterranean Brands
Working student: Brand Management at Campari Mediterranean Brands
Campari Deutschland GmbH
Munich
6 Monate
2016-01 - 2016-06

Internship

  • Internship: Product Marketing Estée Lauder & Tom Ford
Estée Lauder Companies
Munich

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre 1 Monat
2015-04 - 2019-04

Management & Markets

Master of Science, University of Siegen
Master of Science
University of Siegen
  • Major Subject: Marketing and Management
  • Master Thesis: on request
5 Jahre 7 Monate
2009-09 - 2015-03

Economic Science

Bachelor of Science, TU Dortmund
Bachelor of Science
TU Dortmund

  • Major Subjects: Marketing, Human Resource Management
  • Bachelor Thesis: on request

9 Jahre 1 Monat
2000-06 - 2009-06

A Level

Grammar School, Wilnsdorf
Grammar School, Wilnsdorf
  • Advanced Courses: Social Science, Politics and Economics, English

Kompetenzen

Kompetenzen

Top-Skills

Strategische Markenpositionierung Account-Based Marketing (ABM) Datengetriebene Marketingstrategien Kampagnenmanagement über mehrere Kanäle Kundenbindung und Lifecycle Marketing Markt- und Wettbewerbsanalyse Teamführung und cross-funktionale Zusammenarbeit Content-Erstellung und Storytelling

Produkte / Standards / Erfahrungen / Methoden

EDV Skills

  • MS Office - perfect knowledge
  • Canva, Adobe Express - perfect knowledge
  • Asana, Slack - perfect knowledge
  • SAP, Hubspot, Power BI, Salesf. - good knowledge
  • Marketo, Lego - good knowledge

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