Strategic Brand Positioning: Defined and implemented a compelling narrative for Unbias as the pioneer of the first AI-powered credit risk decision agent, emphasizing its transformative impact on credit decisions and capital distribution.
Content-Led Thought Leadership: Created and executed content strategies, including blogs, webinars, and whitepapers, to establish Unbias as a trusted innovator in the financial technology space.
ABM Strategies: Designed account-based marketing initiatives to engage decision-makers, such as Heads of Risk and IT Directors, through LinkedIn campaigns, tailored emails, and customized landing pages and Social Media campaigns.
Partnerships & Events: Built partnerships and facilitated Unbias?s visibility at industry events, including thought leadership discussions at the World Economic Forum, driving partnerships and market recognition.
Data-Driven Performance: Built reporting frameworks to analyze campaign success and optimize engagement, ensuring marketing initiatives delivered measurable ROI and aligned with business goals.
Unbias Technologies
1 Jahr
2023-01 - 2023-12
Marketing Strategy & Go-to-Market Plans
Head of Marketing
Head of Marketing
Marketing Strategy & Go-to-Market Plans: Designed a data-driven marketing strategy for an AIpowered logistics SaaS solution, emphasizing operational efficiency and cost reduction for B2B clients.
Value Proposition Development: Crafted clear, impactful messaging to differentiate Apta's platform in a competitive market.
Campaign Leadership: Directed multi-channel campaigns, leveraging strategic partnerships, industry conferences, and digital channels to amplify visibility.
Customer Lifecycle Engagement: Implemented marketing initiatives aimed at lead generation and retention, focusing on onboarding materials, case studies, and usage-driven campaigns.
Analytics & ROI Tracking: Developed a reporting framework to evaluate campaign performance and ensure sustainable growth.
Apta Technologies
1 Jahr 6 Monate
2022-01 - 2023-06
brand & online pharmacy platform
Senior Marketing Manager
Senior Marketing Manager
Breezy brand & online pharmacy platform
Defined long-term marketing objectives and go-to-market strategies
Led digital initiatives and content creation across B2C channels, including social media, newsletters, PR, and partnerships
Developed a community-building strategy to foster engagement and growth
Managed strategic partnerships and key accounts to strengthen brand presence
Evaluated new technologies to enhance customer experience and drive sales
Identified new market opportunities and crafted strategies to attract new customers
Collaborated cross-functionally with sales and customer service to achieve shared goals
Maintained and expanded customer relationships to boost retention and sales
Researched customer needs to propose new products and services
Milestones:
Responsible for marketing in launching the new online pharmacy platform
Development and positioning of a new e-commerce brand ?breezy.de?
Setting strategy objectives and go-to-market strategy
?Developing a new community strategy
Breezy Brands GmbH
1 Jahr 11 Monate
2020-05 - 2022-03
Managed the full marketing mix (ATL & BTL) for globally recognized brands
Developed and implemented long-term, profitable strategies for focus & prestige brands across channels
Identified and cultivated new business opportunities
Monitored brand performance and marketing effectiveness using KPIs
Created regional activation plans with sales teams, brand ambassadors, and management
Strengthened brand visibility through events, sponsorships, and strategic networking
Amplified brand experiences across digital platforms to maximize reach
Coordinated agencies and aligned with internal teams to ensure on-strategy execution
Closely tracked competitor initiatives to stay ahead in the market
Milestones:
Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
H?NWI Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it
Global leading FMCG company: Pernod Ricard Deutschland GmbH
11 Monate
2017-08 - 2018-06
Marketing
Working student: Marketing at Amazon Pay
Working student: Marketing at Amazon Pay
Amazon Deutschland Services GmbH
Munich
1 Jahr
2016-08 - 2017-07
Brand Management
Working student: Brand Management at Campari Mediterranean Brands
Working student: Brand Management at Campari Mediterranean Brands
Campari Deutschland GmbH
Munich
6 Monate
2016-01 - 2016-06
Internship
Internship: Product Marketing Estée Lauder & Tom Ford
Estée Lauder Companies
Munich
Aus- und Weiterbildung
Aus- und Weiterbildung
4 Jahre 1 Monat
2015-04 - 2019-04
Management & Markets
Master of Science, University of Siegen
Master of Science
University of Siegen
Major Subject: Marketing and Management
Master Thesis: on request
5 Jahre 7 Monate
2009-09 - 2015-03
Economic Science
Bachelor of Science, TU Dortmund
Bachelor of Science
TU Dortmund
Major Subjects: Marketing, Human Resource Management
Bachelor Thesis: on request
9 Jahre 1 Monat
2000-06 - 2009-06
A Level
Grammar School, Wilnsdorf
Grammar School, Wilnsdorf
Advanced Courses: Social Science, Politics and Economics, English
Kompetenzen
Kompetenzen
Top-Skills
Strategische MarkenpositionierungAccount-Based Marketing (ABM)Datengetriebene MarketingstrategienKampagnenmanagement über mehrere KanäleKundenbindung und Lifecycle MarketingMarkt- und WettbewerbsanalyseTeamführung und cross-funktionale ZusammenarbeitContent-Erstellung und Storytelling
Produkte / Standards / Erfahrungen / Methoden
EDV Skills
MS Office - perfect knowledge
Canva, Adobe Express - perfect knowledge
Asana, Slack - perfect knowledge
SAP, Hubspot, Power BI, Salesf. - good knowledge
Marketo, Lego - good knowledge
Einsatzorte
Einsatzorte
Düsseldorf (+50km) Köln (+50km)
Deutschland
möglich
Projekte
Projekte
1 Jahr 11 Monate
2023-03 - heute
Defined and implemented a compelling narrative
Head of Communication & Media
Head of Communication & Media
Strategic Brand Positioning: Defined and implemented a compelling narrative for Unbias as the pioneer of the first AI-powered credit risk decision agent, emphasizing its transformative impact on credit decisions and capital distribution.
Content-Led Thought Leadership: Created and executed content strategies, including blogs, webinars, and whitepapers, to establish Unbias as a trusted innovator in the financial technology space.
ABM Strategies: Designed account-based marketing initiatives to engage decision-makers, such as Heads of Risk and IT Directors, through LinkedIn campaigns, tailored emails, and customized landing pages and Social Media campaigns.
Partnerships & Events: Built partnerships and facilitated Unbias?s visibility at industry events, including thought leadership discussions at the World Economic Forum, driving partnerships and market recognition.
Data-Driven Performance: Built reporting frameworks to analyze campaign success and optimize engagement, ensuring marketing initiatives delivered measurable ROI and aligned with business goals.
Unbias Technologies
1 Jahr
2023-01 - 2023-12
Marketing Strategy & Go-to-Market Plans
Head of Marketing
Head of Marketing
Marketing Strategy & Go-to-Market Plans: Designed a data-driven marketing strategy for an AIpowered logistics SaaS solution, emphasizing operational efficiency and cost reduction for B2B clients.
Value Proposition Development: Crafted clear, impactful messaging to differentiate Apta's platform in a competitive market.
Campaign Leadership: Directed multi-channel campaigns, leveraging strategic partnerships, industry conferences, and digital channels to amplify visibility.
Customer Lifecycle Engagement: Implemented marketing initiatives aimed at lead generation and retention, focusing on onboarding materials, case studies, and usage-driven campaigns.
Analytics & ROI Tracking: Developed a reporting framework to evaluate campaign performance and ensure sustainable growth.
Apta Technologies
1 Jahr 6 Monate
2022-01 - 2023-06
brand & online pharmacy platform
Senior Marketing Manager
Senior Marketing Manager
Breezy brand & online pharmacy platform
Defined long-term marketing objectives and go-to-market strategies
Led digital initiatives and content creation across B2C channels, including social media, newsletters, PR, and partnerships
Developed a community-building strategy to foster engagement and growth
Managed strategic partnerships and key accounts to strengthen brand presence
Evaluated new technologies to enhance customer experience and drive sales
Identified new market opportunities and crafted strategies to attract new customers
Collaborated cross-functionally with sales and customer service to achieve shared goals
Maintained and expanded customer relationships to boost retention and sales
Researched customer needs to propose new products and services
Milestones:
Responsible for marketing in launching the new online pharmacy platform
Development and positioning of a new e-commerce brand ?breezy.de?
Setting strategy objectives and go-to-market strategy
?Developing a new community strategy
Breezy Brands GmbH
1 Jahr 11 Monate
2020-05 - 2022-03
Managed the full marketing mix (ATL & BTL) for globally recognized brands
Developed and implemented long-term, profitable strategies for focus & prestige brands across channels
Identified and cultivated new business opportunities
Monitored brand performance and marketing effectiveness using KPIs
Created regional activation plans with sales teams, brand ambassadors, and management
Strengthened brand visibility through events, sponsorships, and strategic networking
Amplified brand experiences across digital platforms to maximize reach
Coordinated agencies and aligned with internal teams to ensure on-strategy execution
Closely tracked competitor initiatives to stay ahead in the market
Milestones:
Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
H?NWI Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it
Global leading FMCG company: Pernod Ricard Deutschland GmbH
11 Monate
2017-08 - 2018-06
Marketing
Working student: Marketing at Amazon Pay
Working student: Marketing at Amazon Pay
Amazon Deutschland Services GmbH
Munich
1 Jahr
2016-08 - 2017-07
Brand Management
Working student: Brand Management at Campari Mediterranean Brands
Working student: Brand Management at Campari Mediterranean Brands
Campari Deutschland GmbH
Munich
6 Monate
2016-01 - 2016-06
Internship
Internship: Product Marketing Estée Lauder & Tom Ford
Estée Lauder Companies
Munich
Aus- und Weiterbildung
Aus- und Weiterbildung
4 Jahre 1 Monat
2015-04 - 2019-04
Management & Markets
Master of Science, University of Siegen
Master of Science
University of Siegen
Major Subject: Marketing and Management
Master Thesis: on request
5 Jahre 7 Monate
2009-09 - 2015-03
Economic Science
Bachelor of Science, TU Dortmund
Bachelor of Science
TU Dortmund
Major Subjects: Marketing, Human Resource Management
Bachelor Thesis: on request
9 Jahre 1 Monat
2000-06 - 2009-06
A Level
Grammar School, Wilnsdorf
Grammar School, Wilnsdorf
Advanced Courses: Social Science, Politics and Economics, English
Kompetenzen
Kompetenzen
Top-Skills
Strategische MarkenpositionierungAccount-Based Marketing (ABM)Datengetriebene MarketingstrategienKampagnenmanagement über mehrere KanäleKundenbindung und Lifecycle MarketingMarkt- und WettbewerbsanalyseTeamführung und cross-funktionale ZusammenarbeitContent-Erstellung und Storytelling
Produkte / Standards / Erfahrungen / Methoden
EDV Skills
MS Office - perfect knowledge
Canva, Adobe Express - perfect knowledge
Asana, Slack - perfect knowledge
SAP, Hubspot, Power BI, Salesf. - good knowledge
Marketo, Lego - good knowledge
Vertrauen Sie auf Randstad
Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung