Product strategy & roadmapping Market research and competitive analysis Stakeholder management Training & (innovation) workshop facilitation
Aktualisiert am 30.05.2024
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 01.05.2024
Verfügbar zu: 100%
davon vor Ort: 100%
research
product management
UX-Design
leadership
incl. behavioral economics principles
community building & engagement Adaptive & transformational leader
team coach Elaboration of RFP proposals & technical sales strategies
B2B
B2B2C No-code app development Public speaking
English
C2/C1 - Full Profess
German
C1/B2 - Profess.
Spanish
C2 - Native

Einsatzorte

Einsatzorte

Zürich (+50km)
Schweiz
möglich

Projekte

Projekte

2023 - today: Conducting market research & benchmarking


Place of work: SWITZERLAND

Role: WEB3 SENIOR PRODUCT MANAGER, STARTUP FOUNDER, PRE-SEED PHASE

Customer: on request


Tasks:

  • Conducting market research & benchmarking
  • identifying business, technology, and customer trends
  • determining B2B sales opportunities & developing a Web3 digital experience & product offering

2021 - today: Conducting business analysis & applying product


Place of work: SWITZERLAND/REMOTE

Role: PRODUCT INNOVATION LEAD

Customer: MIRO


Tasks:

  • Product strategist & workshop facilitator in a multidisciplinary community of 700+ members worldwide
  • conducting business analysis & applying product management tools, bridging technology, stakeholders, product requirements, design & business strategy
  • Sample workshop: GenAI product discovery, access

2022 - 2023: Lead in client projects. incl. design sprint workshops

Role: LEAD PRODUCT DESIGNER

Customer: COGNIZANT, SWITZERLAND


Tasks:

  • Lead in client projects. incl. design sprint workshops, strategizing digital customer experiences, managing stakeholder communication, directing UX research, collecting product requirements & incorporating technology trends, supporting clients' business goals & respective KPIs
  • Responsible for drafting winning RFPs & business proposals, elaborating & presenting B2B sales & presales pitches, incorporating latest market trends
  • Mentored junior team members, practiced Thought Leadership, facilitated innovation workshops & gained leads in key industry events
2019 - 2022: PROJECT MANAGEMENT CONSULTING

Role: FOUNDER

Customer: on request


Tasks:

  • Professional services in UX & human-centered AI product design of mobile apps & responsive websites, CX/EX/UX/service design, agile project management, workshop facilitation & usability test
  • Lead consultant in UX design tasks: digital products in retail/e-commerce, food industry, learning & development
  • Main clients: ZHDK, Miro, IFTF.
  • UX mentoring, B2B sales, and gaining leads

2014 - 2019: Various multi-disciplinary research projects

Role: SENIOR RESEARCHER & PROJECT MANAGER

Customer: UNIVERSITY OF HOHENHEIM, GERMANY


Tasks:

  • Lead in various multi-disciplinary research projects
  • Key engagement: Technology Risk Perception: Client: Ministry of Education, Research, and Arts in Baden-Württemberg (MWK), part of the Bioeconomy Program, budget on request
  • Responsible for project design, planning, execution, monitoring, controlling, and closure in a team of 4 members
  • State-wide stakeholder collaboration

2012 - 2013: PROJECT COORDINATION

Role: RESEARCH PROJECT COORDINATOR

Customer: UNIVERSITY OF STUTTGART, GERMANY


Tasks:

  • Technology feasibility assessments, database management, market research & insights

Aus- und Weiterbildung

Aus- und Weiterbildung

2024 - today:

UNIVERSITY OF ZURICH, SWITZERLAND

Executive Master of Business Administration


Focus:

  • Digital transformation, leadership & B2B sales strategies


2014 - 2019:

UNIVERSITY OF HOHENHEIM, GERMANY

Natural & Social Sciences. Specialization in technology acceptance, risk perception, risk communication & management

PhD, Dr.sc.agr. (cum laude)


ADDITIONAL CERTIFICATES:

  • Generative AI for Product Management
  • Generative AI for Project Managers
  • Project Management Professional(PMP)®
  • Disciplined Agile Senior Scrum Master (DASSM)®
  • Advanced Google Analytics
  • IBM Enterprise Design Thinking Team Essentials for AI
  • Human Factors in AI
  • UX Strategy Professional
  • UX for AR/VR/MR
  • Customer Experience Design
  • Strategic Foresight
  • Digital Age Leadership


2023 - 2023:

COLUMBIA BUSINESS SCHOOL, USA

Digital Strategies for Business: Leveraging data, digital customer behaviors, developing platform strategies, and building a testand-learn culture to accelerate innovation

Certificate


2023 - 2023:

HARVARD BUSINESS SCHOOL, USA

Strategy Execution. Equipped with skills, tools, and frameworks to allocate resources, measure performance, manage risk, and successfully implement business strategy

Certificate


2021 - 2022

MASSACHUSETTS INSTITUTE OF TECHNOLOGY, USA

Human-Computer Interaction for User Experience Design. MIT CSAIL: Computer Science & AI Laboratory

Certificate

Kompetenzen

Kompetenzen

Top-Skills

research product management UX-Design leadership incl. behavioral economics principles community building & engagement Adaptive & transformational leader team coach Elaboration of RFP proposals & technical sales strategies B2B B2B2C No-code app development Public speaking

Produkte / Standards / Erfahrungen / Methoden

Product vision
roadmap
backlog AI tools
GenAI product discovery
Stakeholder Management
Design Thinking
Innovation Mgmt.
UX Strategy
Research & Design
A/B Testing
Surveys
Analytics
Agile Project Management
Customer Experience Strategy
Pitching/B2B Sales
Networking
Team Leadership & Coaching
Workshop Facilitation
Usability Testing/UAT
Interviews
Wireframing & Prototyping
Digital Competencies
access
PROFESSIONAL NETWORKS
  • HBR Advisory Council Member
  • Zurich Economic Society, Member
  • Green FinTech Network, Member
  • Women in Web3 Switzerland, ReFi Working Group Lead
  • Crypto Valley Association, Sustainability Team Member
  • International Society for Professional Innovation Management, Member


Professional experience:

  • Experience consulting clients across multiple industries, incl. SaaS, retail, banking, education & professional services, energy, ag & biotech, pharma & healthcare, access
  • Product Management: UX/CX/Service Design, Research & Strategy (Figma, Adobe XD, Miro) | Customer loyalty programs, website & mobile app designs, gamified experiences, behavioral economics in product & service design, business analysis, conversational AI, interactive displays, smartwatch usability, AR, VR, and Web3 experiences, access
  • Human-Centered AI Product Design | Human factors in AI, Generative AI products, Google AI design process, conversational AI, UI design patterns for AI, ethical AI/digital trust, access
  • Workshop Facilitation | Stakeholder workshops (online & in-person) with Miro & partners from industry, discussing Generative AI use cases, application of AI tools in teams, ethical AI, usability tests, lean UX canvas, accessibility, access
  • Technology Acceptance & Risk Perception | Role of risk perception in AI product design, factors influencing technology acceptance, risk management & communication, access
  • Strategic Foresight | Futures thinking & innovation workshops for product scenarios that meet customers' needs, expectations, and behavioral patterns in sustainability (ongoing), access

Einsatzorte

Einsatzorte

Zürich (+50km)
Schweiz
möglich

Projekte

Projekte

2023 - today: Conducting market research & benchmarking


Place of work: SWITZERLAND

Role: WEB3 SENIOR PRODUCT MANAGER, STARTUP FOUNDER, PRE-SEED PHASE

Customer: on request


Tasks:

  • Conducting market research & benchmarking
  • identifying business, technology, and customer trends
  • determining B2B sales opportunities & developing a Web3 digital experience & product offering

2021 - today: Conducting business analysis & applying product


Place of work: SWITZERLAND/REMOTE

Role: PRODUCT INNOVATION LEAD

Customer: MIRO


Tasks:

  • Product strategist & workshop facilitator in a multidisciplinary community of 700+ members worldwide
  • conducting business analysis & applying product management tools, bridging technology, stakeholders, product requirements, design & business strategy
  • Sample workshop: GenAI product discovery, access

2022 - 2023: Lead in client projects. incl. design sprint workshops

Role: LEAD PRODUCT DESIGNER

Customer: COGNIZANT, SWITZERLAND


Tasks:

  • Lead in client projects. incl. design sprint workshops, strategizing digital customer experiences, managing stakeholder communication, directing UX research, collecting product requirements & incorporating technology trends, supporting clients' business goals & respective KPIs
  • Responsible for drafting winning RFPs & business proposals, elaborating & presenting B2B sales & presales pitches, incorporating latest market trends
  • Mentored junior team members, practiced Thought Leadership, facilitated innovation workshops & gained leads in key industry events
2019 - 2022: PROJECT MANAGEMENT CONSULTING

Role: FOUNDER

Customer: on request


Tasks:

  • Professional services in UX & human-centered AI product design of mobile apps & responsive websites, CX/EX/UX/service design, agile project management, workshop facilitation & usability test
  • Lead consultant in UX design tasks: digital products in retail/e-commerce, food industry, learning & development
  • Main clients: ZHDK, Miro, IFTF.
  • UX mentoring, B2B sales, and gaining leads

2014 - 2019: Various multi-disciplinary research projects

Role: SENIOR RESEARCHER & PROJECT MANAGER

Customer: UNIVERSITY OF HOHENHEIM, GERMANY


Tasks:

  • Lead in various multi-disciplinary research projects
  • Key engagement: Technology Risk Perception: Client: Ministry of Education, Research, and Arts in Baden-Württemberg (MWK), part of the Bioeconomy Program, budget on request
  • Responsible for project design, planning, execution, monitoring, controlling, and closure in a team of 4 members
  • State-wide stakeholder collaboration

2012 - 2013: PROJECT COORDINATION

Role: RESEARCH PROJECT COORDINATOR

Customer: UNIVERSITY OF STUTTGART, GERMANY


Tasks:

  • Technology feasibility assessments, database management, market research & insights

Aus- und Weiterbildung

Aus- und Weiterbildung

2024 - today:

UNIVERSITY OF ZURICH, SWITZERLAND

Executive Master of Business Administration


Focus:

  • Digital transformation, leadership & B2B sales strategies


2014 - 2019:

UNIVERSITY OF HOHENHEIM, GERMANY

Natural & Social Sciences. Specialization in technology acceptance, risk perception, risk communication & management

PhD, Dr.sc.agr. (cum laude)


ADDITIONAL CERTIFICATES:

  • Generative AI for Product Management
  • Generative AI for Project Managers
  • Project Management Professional(PMP)®
  • Disciplined Agile Senior Scrum Master (DASSM)®
  • Advanced Google Analytics
  • IBM Enterprise Design Thinking Team Essentials for AI
  • Human Factors in AI
  • UX Strategy Professional
  • UX for AR/VR/MR
  • Customer Experience Design
  • Strategic Foresight
  • Digital Age Leadership


2023 - 2023:

COLUMBIA BUSINESS SCHOOL, USA

Digital Strategies for Business: Leveraging data, digital customer behaviors, developing platform strategies, and building a testand-learn culture to accelerate innovation

Certificate


2023 - 2023:

HARVARD BUSINESS SCHOOL, USA

Strategy Execution. Equipped with skills, tools, and frameworks to allocate resources, measure performance, manage risk, and successfully implement business strategy

Certificate


2021 - 2022

MASSACHUSETTS INSTITUTE OF TECHNOLOGY, USA

Human-Computer Interaction for User Experience Design. MIT CSAIL: Computer Science & AI Laboratory

Certificate

Kompetenzen

Kompetenzen

Top-Skills

research product management UX-Design leadership incl. behavioral economics principles community building & engagement Adaptive & transformational leader team coach Elaboration of RFP proposals & technical sales strategies B2B B2B2C No-code app development Public speaking

Produkte / Standards / Erfahrungen / Methoden

Product vision
roadmap
backlog AI tools
GenAI product discovery
Stakeholder Management
Design Thinking
Innovation Mgmt.
UX Strategy
Research & Design
A/B Testing
Surveys
Analytics
Agile Project Management
Customer Experience Strategy
Pitching/B2B Sales
Networking
Team Leadership & Coaching
Workshop Facilitation
Usability Testing/UAT
Interviews
Wireframing & Prototyping
Digital Competencies
access
PROFESSIONAL NETWORKS
  • HBR Advisory Council Member
  • Zurich Economic Society, Member
  • Green FinTech Network, Member
  • Women in Web3 Switzerland, ReFi Working Group Lead
  • Crypto Valley Association, Sustainability Team Member
  • International Society for Professional Innovation Management, Member


Professional experience:

  • Experience consulting clients across multiple industries, incl. SaaS, retail, banking, education & professional services, energy, ag & biotech, pharma & healthcare, access
  • Product Management: UX/CX/Service Design, Research & Strategy (Figma, Adobe XD, Miro) | Customer loyalty programs, website & mobile app designs, gamified experiences, behavioral economics in product & service design, business analysis, conversational AI, interactive displays, smartwatch usability, AR, VR, and Web3 experiences, access
  • Human-Centered AI Product Design | Human factors in AI, Generative AI products, Google AI design process, conversational AI, UI design patterns for AI, ethical AI/digital trust, access
  • Workshop Facilitation | Stakeholder workshops (online & in-person) with Miro & partners from industry, discussing Generative AI use cases, application of AI tools in teams, ethical AI, usability tests, lean UX canvas, accessibility, access
  • Technology Acceptance & Risk Perception | Role of risk perception in AI product design, factors influencing technology acceptance, risk management & communication, access
  • Strategic Foresight | Futures thinking & innovation workshops for product scenarios that meet customers' needs, expectations, and behavioral patterns in sustainability (ongoing), access

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