• As a bridge between Legal, IT, and Marketing, my responsibilities include conducting technical due diligence, documentation, and designing privacy-compliant IT functions across multiple B2P Telefónica Germany brands as part of the RAITT digitalization program. Focused on aligning web and app services with GDPR, TDDDG, and Privacy by Design & Default principles. Core responsibilities included analysing and visualising data flows across customer journeys, validating tracking and martech integrations, and supporting IT teams in designing privacy-compliant digital architectures. Delivered documentation for internal legal assessments and maintained OneTrust governance and cookie-banner accuracy. Services and technologies involved: - Identity & Authentication: CIAM (OAuth2, OIDC), login and session handling, customer account services - Analytics & Measurement: Google Analytics (GA4), Google Tag Manager (Server-side Tagging & Data Stream Design), event tracking and tagging - Advertising & Attribution: Google Ads, Google DoubleClick / Campaign Manager, Meta Pixel, affiliate partner integrations - Experience & Personalisation: Adobe Experience Manager (AEM), Adobe Target, Adobe Experience Platform (AEP), Adobe Edge Network - Security & Delivery: Cloudflare (CDN), PayPal FraudNet - Compliance & Governance: OneTrust CMP, consent categories, cookie governance, TDDDG-compliant banner logic - General web/app services: partner APIs, data transfers, tracking schemas, consent-dependent data activation

• Helping brands accelerate growth with privacy-first analytics, automated campaign workflows, and measurable digital experiences. I design and optimise marketing architectures for tracking, attribution, data governance, conversion optimisation, and performance advertising. Working with brands like Telefónica, Novartis, Vodafone, Brown-Forman, Disney, Lufthansa Group, Gillette, Braun, Oral-B, Fielmann, and E wie Einfach, I learned how to translate high-level corporate goals into executable media strategies across different verticals. I speak the language of both agile DTC brands and complex global advertisers.

• I led a marketing team of 6, overseeing performance across 6+ channels. Beyond team leadership and client reporting, I developed comprehensive dashboard overviews for all activities. This included backend configuration and data operations (ETL) to ensure data quality, as well as supervising tracking technologies for clients in sectors such as pharmaceuticals and telecommunications.

• Zombie Puppies is my passion project ? a fully bootstrapped card game built on the idea that you can shape a product entirely yourself. I designed the gameplay, visual identity, and MVP, and led the project from the earliest sketches all the way to physical production and distribution across Europe. Along the way I built the entire digital footprint: the website, the online shop, the tracking and analytics setup, and the performance marketing that drives sales. From scratch to shelves ? and then into the hands of customers.

• Responsible for all operational online marketing activities (CRM, E-Mail, Social Media, Search, SEO, Shopify CMS, Google Analytics Reporting, Google Tag Manager and Shopping Feeds). This includes account management of various marketing tools, the architectural design of their data compliance tracking set-up, marketing automations, and consent management. This position also required me to further utilize Shopify's plugin store to improve the conversion rate. I have also been tasked with being solely responsible for all online activities of the brand CustoMySocks ? the B2B Brands of the stilfaser GmbH. I have reported directly to the CEO in both occupations.

• Scaling company revenue tenfold within 10 months by building a scalable data infrastructure and a single source of truth. Key achievements: Establishment of a Single Source of Truth (SSoT): Breaking down existing data silos by consolidating marketing, shop (Shopware), and CRM data into a central reporting system (Google Analytics), which significantly validated management decision-making. Data Governance & Compliance: Design and implementation of a legally compliant consent management and tracking setup to ensure data integrity under strict data protection regulations (GDPR). End-to-end data flow optimization: Responsible for the entire chain from data collection (Tag Manager) through processing to activation across all digital channels (search, social, affiliate). Automation of reporting: Reduction of manual analysis efforts through the development of automated dashboards, enabling efficient and ROI-driven management of marketing budgets.

Web/App Development:

Human Ressource Manager:

• Independent analysis and evaluation of innovative e-commerce technologies and product solutions for use in the otto Group.
• Service provider analysis of a group-wide partner in innovative technologies of article image production
• Development and planning of a workshop to identify e-commerce innovations for a niche shop of the Otto Group.
• Independent contact with external service providers in the iBeacon area and conduct of a subsequent practical test of the technology for a group shareholder.
• Price and assortment analysis of a group company with subsequent competition analysis

• Organising and executing a strategy workshop with the whole executive management to identify the company's long-term strategy

• Transformation of a sales training into an e-learning concept, which reduced the linear decrease of quality in the sales process after the training.

• Identification and evaluation of further network agents for enhancing the current network of Hanseatic Consulting.