• Driving the strategic direction and execution across multiple product teams.
• Aligning product vision with business goals, prioritizing cross-team roadmaps, ensuring seamless collaboration between tech, UX, and stakeholders, and fostering a customer-centric mindset to deliver impactful and compliant digital health solutions.
• Establishing new collaboration frameworks across a multi-domain product organization, while defining new roles and fostering employee growth and empowerment.

Migration eines separaten AdServers, SSP und DMP in eine gemeinsame Plattform. 

Entwicklung eines Sales- und Netzwerkmanagement Systems, auf Basis dessen Netzbetreiber für digital Außenwerbung ihre gesamten Inventardaten digital pflegen können, sowie auf Basis des Inventars einfach Angebote erstellen und daraus automatisiert Kampagnen erzeugen können. 

Meine Verantwortlichkeit umfasste:

• Anforderungserfassung ab Zeitpunkt 0 des Projektes
• Planung des Projektes, inkl. Ressourcenauswahl 
• Gesamt-Konzeption der Benutzeroberfläche
• Backlogerstellung, Priorisierung und Pflege
• Steuerung der Entwickler und Designer

Hired to lead a new project from scratch, develop business objectives, hire a product-development team and lead the development of a quick commerce enabling b2b platform-as-a-service.

• Developing a webshop based on Shopify with a headless cms

• Integrating a warehouse management system for a self-run warehouse and fulfillment center

• Developing a partnership model, based on which a b2b platform is being developed to allow quick commerce companies to rent inner city storage space and fulfill their order through our storage partners

• Took some time off, after the death of my parents, to deal with organizational and emotional topics

• Solve the limitations of the 15-year-old front-end framework, on which all customer interfaces of the e-commerce solution are based upon, running 350+ global client accounts with individual customer UX 

• Developed a new, modular front-end framework from scratch + interfaces for checkout and subscr. mgmt.

• Temporary role of an agile coach

• Achieved MVP go-live and MMP go-live

• Established major organizational changes as well as enhancements to the companies' market positioning, based on the opportunities of the developed framework 

• Developed the product vision, mission, and strategy (MVP, MMP, platform migration and portfolio integration)

• Data driven prio. (CR, AOV, CLTV, MRR/ARR, etc.)

• Report to CTO, CPO

travel & focus on startup ?Bierpoints.com?

• Responsible for the strategic and operational development of the HRS iOS App (serving leisure, SME, enterprise users) + the mobile web

• Achieved significant increase of overall checkout funnel CR, AOVs and app engagement rate

• Responsible for the integration of an acquired startup, e.g.: Technical & UX, brand, product portfolio, sales processes, compliance. 

• Staffing a new developer team

• Temporary role of the scrum master

• Report to CEO, CTO

• Business development, product development (development of a digital feedback-management tool)

• Account management

• 2012 marked-launch. Until the end of 2015, we acquired up to 20 clients with more than 1.500 product installations

• Project lead (product management for native Apps, mobile web and responsive websites for multiple leading companies in aviation and e-commerce)

• Offer preparation, forecasting, project management, reporting, controlling, requirements engineering

• Project sizes avg. 350.000? / quarter; 12-people team

• Steering of international teams (Germany, Greece, India)

• Business development lead (iTunes affiliate based ?Roadee? music-App)

• Affiliate program management

• Conception of the ?Strombar? trade fair stand (dmexco)

enterprise sales corporate

• Conception and development of the official ?dmexco? trade fair app, project management

• Creation of customer journeys, consumer insights, brand-positioning, conception of the Ikea community