Unternehmensberater für Marketing/Pricing
Aktualisiert am 25.01.2017
Profil
Freiberufler / Selbstständiger
Verfügbar ab: 01.03.2017
Verfügbar zu: 100%
davon vor Ort: 100%
Deutsch
Englisch
Französisch
Spanisch

Einsatzorte

Einsatzorte

Deutschland
nicht möglich

Projekte

Projekte

Set up and implemented new B2B pricing and communication strategy for international automotive
company (>12 months)

  • Developed comprehensive price setting framework and price communication guidelines
  • Analyzed customer purchasing behavior and price elasticities by means of pilot project
  • Set up pricing and communication guidelines, manual and training instructions
  • Implemented new price setting instruments in 5 European countries and facilitated trainings
  • Evaluated implementation achievement by introducing and monitoring key price performance
    indicators

Developed value-based pricing framework for an international chemical company (12 months)

  • Set up value-based pricing strategy based on thorough internal review of pricing processes
  • Conducted internal workshops with sales to identify industry-specific value drivers
  • Developed analytical pricing model to quantify maximum willingness-to-pay
  • International roll-out of new value-based pricing framework by training local organization

Lead team responsible for implementing new terms and discount system for international
construction company (3 months)

  • Reviewed existing price setting processes, terms and conditions as well as discount structure
  • Defined target price process based on qualitative expert interviews and quantitative models
  • Build target pricing tool to ensure consistent roll-out of new setting and execution
  • Developed comprehensive monitoring and reporting tools

Advised Swiss financial institution on implementation of new behavioral pricing initiative (6 months)

  • Developed phase model for implementing new behavioral pricing initiative
  • Elaborated migration model for price harmonization in pilot market
  • Set up multistage sales concept for transition to new price system
  • Developed internal and external communication concept and training plan

Interim Project Manager for implementation of new B2C pricing instruments in automotive industry (6 months)

  • Lead pricing projects in >10 different countries together with local management
  • Implemented new pricing instruments and improved existing pricing tools based on comprehensive pricing strategy and guidelines
  • Monitored success of price instruments in multiple dimensions
  • Facilitated intra-country support and knowledge sharing

Aus- und Weiterbildung

Aus- und Weiterbildung

University of St. Gallen (HSG), St. Gallen, Switzerland                                                           04/04 ? 02/08

Dr. oec. HSG (Ph.D.) in Pricing, ?magna cum laude? (best 7% of class)

University of St. Gallen (HSG), St. Gallen, Switzerland                                                           04/04 ? 03/05

Ph.D. program in Marketing, grade average of 5.5 (?very good?)

European Business School (ebs), Oestrich-Winkel, Germany                                              09/99 ? 12/03

Dipl.-Kfm. (MBA) in Business Administration, grade average of 1.5 (best 10% of class)

Majors in Banking and Finance, Taxation and Accounting

DePaul University, College of Commerce, Chicago (IL), USA                                                09/03 ? 11/03

Exchange semester, majors in Finance and Economics, grade average of ?A? (best 5% of class)

Universidad Pontificia Comillas (ICAI-ICADE), Madrid, Spain                                               02/02 ? 06/02

Exchange semester, majors in Finance and Marketing, grade average of 8.4 (best 10% of class)

Graf-Engelbert-Gymnasium, Bochum, Germany                                                                   09/87 ? 06/96

Abitur (high-school diploma), grade average of 1.9

Kompetenzen

Kompetenzen

Produkte / Standards / Erfahrungen / Methoden

Business controlling and monitoring tools
Customer insight and customer segmentation
Interim management
International price harmonization
Price and discount systems
Price elasticity and price modeling
Price monitoring and price reporting
Price setting and price execution processes
Price strategy
Product management and product portfolio strategies
Project management
Psychological pricing
Sales strategies, sales channel allocation and models
Value-based pricing

Managementerfahrung in Unternehmen

MANAGEMENT EXPERTISE

  • Consulting projects for international companies 
  • Strategic management as head of pricing and revenue management 
  • Operative line management and project management in SMEs, MDAX and DAX-30 companies as project manager, interim manager and team leader
  • Management of strategic and operative projects from CxO level to working level
  • Price management as head of pricing and revenue management
  • Interim management and management consulting
  • International working environment (>20 countries)

Branchen

Branchen

  • Transportation (focus)
  • Construction (focus)
  • Automotive (focus)
  • Chemical Industry (focus)
  • Retail
  • Real Estate
  • FMCG

Einsatzorte

Einsatzorte

Deutschland
nicht möglich

Projekte

Projekte

Set up and implemented new B2B pricing and communication strategy for international automotive
company (>12 months)

  • Developed comprehensive price setting framework and price communication guidelines
  • Analyzed customer purchasing behavior and price elasticities by means of pilot project
  • Set up pricing and communication guidelines, manual and training instructions
  • Implemented new price setting instruments in 5 European countries and facilitated trainings
  • Evaluated implementation achievement by introducing and monitoring key price performance
    indicators

Developed value-based pricing framework for an international chemical company (12 months)

  • Set up value-based pricing strategy based on thorough internal review of pricing processes
  • Conducted internal workshops with sales to identify industry-specific value drivers
  • Developed analytical pricing model to quantify maximum willingness-to-pay
  • International roll-out of new value-based pricing framework by training local organization

Lead team responsible for implementing new terms and discount system for international
construction company (3 months)

  • Reviewed existing price setting processes, terms and conditions as well as discount structure
  • Defined target price process based on qualitative expert interviews and quantitative models
  • Build target pricing tool to ensure consistent roll-out of new setting and execution
  • Developed comprehensive monitoring and reporting tools

Advised Swiss financial institution on implementation of new behavioral pricing initiative (6 months)

  • Developed phase model for implementing new behavioral pricing initiative
  • Elaborated migration model for price harmonization in pilot market
  • Set up multistage sales concept for transition to new price system
  • Developed internal and external communication concept and training plan

Interim Project Manager for implementation of new B2C pricing instruments in automotive industry (6 months)

  • Lead pricing projects in >10 different countries together with local management
  • Implemented new pricing instruments and improved existing pricing tools based on comprehensive pricing strategy and guidelines
  • Monitored success of price instruments in multiple dimensions
  • Facilitated intra-country support and knowledge sharing

Aus- und Weiterbildung

Aus- und Weiterbildung

University of St. Gallen (HSG), St. Gallen, Switzerland                                                           04/04 ? 02/08

Dr. oec. HSG (Ph.D.) in Pricing, ?magna cum laude? (best 7% of class)

University of St. Gallen (HSG), St. Gallen, Switzerland                                                           04/04 ? 03/05

Ph.D. program in Marketing, grade average of 5.5 (?very good?)

European Business School (ebs), Oestrich-Winkel, Germany                                              09/99 ? 12/03

Dipl.-Kfm. (MBA) in Business Administration, grade average of 1.5 (best 10% of class)

Majors in Banking and Finance, Taxation and Accounting

DePaul University, College of Commerce, Chicago (IL), USA                                                09/03 ? 11/03

Exchange semester, majors in Finance and Economics, grade average of ?A? (best 5% of class)

Universidad Pontificia Comillas (ICAI-ICADE), Madrid, Spain                                               02/02 ? 06/02

Exchange semester, majors in Finance and Marketing, grade average of 8.4 (best 10% of class)

Graf-Engelbert-Gymnasium, Bochum, Germany                                                                   09/87 ? 06/96

Abitur (high-school diploma), grade average of 1.9

Kompetenzen

Kompetenzen

Produkte / Standards / Erfahrungen / Methoden

Business controlling and monitoring tools
Customer insight and customer segmentation
Interim management
International price harmonization
Price and discount systems
Price elasticity and price modeling
Price monitoring and price reporting
Price setting and price execution processes
Price strategy
Product management and product portfolio strategies
Project management
Psychological pricing
Sales strategies, sales channel allocation and models
Value-based pricing

Managementerfahrung in Unternehmen

MANAGEMENT EXPERTISE

  • Consulting projects for international companies 
  • Strategic management as head of pricing and revenue management 
  • Operative line management and project management in SMEs, MDAX and DAX-30 companies as project manager, interim manager and team leader
  • Management of strategic and operative projects from CxO level to working level
  • Price management as head of pricing and revenue management
  • Interim management and management consulting
  • International working environment (>20 countries)

Branchen

Branchen

  • Transportation (focus)
  • Construction (focus)
  • Automotive (focus)
  • Chemical Industry (focus)
  • Retail
  • Real Estate
  • FMCG

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