• Project Ownership for the internal Product Development: Responsible for crossfunctional team (three Front-End and two Back-End Developers); Provide constant team coaching and workshop execution for a self-organized agile softwaredevelopment team; In charge of new feature releases, as well as complete coordinated conceptual redesign; Structuring the team and planning technological capabilities with Project Management methodologies; Operating along different inovex locations with an agile, cross-functional team and stakeholders
• Scrum Increments: Organizing and managing the Backlog; Implementation of User Stories with strong user-centered focus; Support Sprint Planning and Stakeholder
• Direct mediation and exchange with stakeholders: Management, Sales Account Management, Team Leads, Developers and End Users
• User Research, e.g. with 50 qualitative Interviews, benchmarks, market analysis, needfinding with JTBD; user testing with iterative wireframing and prototyping

• Developed new features for a web application with a user-centered mindset
• Consistent improvement through an iterative process (Design Thinking Cycle)
• Conducted an intense user research, consisting of Needfinding, JTBD interviews, benchmarking and market analysis
• Implemented User Stories with a strong user-centered focus

• Product Consultant
• Visual Merchandising
• Sales
• Graphic Design
• Marketing

• Introduced new product trends to shop assistants and advised consumers
• Supported the Operation Team on sales and administration tasks; Distributed Pre/ Re-Order Processing; Established customer communication (B2B)
• Coordinated and managed fairs and events in relation to nutrition, sports and outdoor topics
• Created design content in web and offline media
• Brands included Asics, The North Face, CEP, Eastpak, Triumpf, Hubert Burda Media and more

• Gained experience in identifying users‘ needs, prototyping, designing services, and working with fixed budgets
• Cooperation with students from Hasso Plattner Institute Potsdam and Karlsruhe Institute of Technology
• Workshops and pitches in an international context in Karlsruhe, St. Gallen, Porto, and Silicon Valley
• Presentations and workshops in front of board members and business partners
• Development of two insure tech applications for young customers (Gen Y) in the health insurance system

Designed an app which helped customers to create their mass-customized napkin.

• Development of a mobile application for mass customized napkins
• Connecting the vast brand environment of Rosenthal through a single new product

Created a techno music video with the infrared sensor of an xbox kinect.

• Experimented with new technology: Mapping organic forms on sensor mesh
• Visualized urban culture lifestyle

Researched on future implementations of voice interaction

• Experimented on the potential of autonomous driving (assistance)
• Developed futuristic personas and customer journeys incorporating Internet of Things (e.g. smart home)