Digital Management - Online Marketing, SEO, SEA, Tracking, E-Commerce, Content)
Aktualisiert am 30.01.2020
Profil
Freiberufler / Selbstständiger
Verfügbar ab: 01.02.2020
Verfügbar zu: 80%
davon vor Ort: 80%
Online Marketing
SEO
Online Analytical Processing
Search Engine Optimization
growth marketing
digital managemenet
digital
English
Business Fluent
German
Mother tongue

Einsatzorte

Einsatzorte

Schweiz, Österreich, Deutschland
nicht möglich

Projekte

Projekte

10 Jahre 5 Monate
2015-11 - heute

Affiliate Fashion + Content-Pages (self emploed)

Owner / Founder
Owner / Founder
  • Growing the pinup-fashion portals
  • Starting the Miss-Mole vintage affiliate-store
  • Consulting and freelance in online marketing for different
    customers


Achievements:

  • Achieved great sales development, customers and rankings as planned in the business plan. Unfortunately two big unexpected problems destroyed the business plan and we had to close the Fashion Store in 12/2016.The Content Platforms are still online.
[Firmenname auf Anfrage]
10 Monate
2018-12 - 2019-09

Digital Manager - Consumer Health

Digital Manager
Digital Manager

Tasks: 

  • Consulting in digital questions and online marketing, internal trainings in SEO, Social Marketing and E-Commerce, SEO conceptions for different brands. Support in Google Shopping with external partners. SEA campaign restruction with external agency, setup google 360° accounts and more


Achievements: 

  • Two relaunches in cooperation with external agency, internal technology. SEO and tracking aspects.
  • Conception of an SEO Content strategy for Kytta
  • Restructuring SEA campaigns with external Agency and significant CPL reduction with consistent website KPIs
Procter & Gamble Health GmbH
Darmstadt
8 Monate
2018-04 - 2018-11

Digital Manager - Consumer Health / OTC

Digital Manager
Digital Manager

Tasks:

  • Analyses and Conceptions, Hands on Online Marketing. Consulting in all digital questions in the digital first strategy with all brand managers and shopper managers. Creating new campaigns, running SEA accounts, doing SEO analyses and onsite SEO, content creation, tracking and more


Achievements:

  • Introducing of new tracking any analytic products. Introducing of new SEA steps. Improving pages per visit with more than 30 %, reducing the bounce rate with 25 %
  • Introducing new external campaigns
Merck Group, Darmstadt
10 Monate
2017-03 - 2017-12

Setup SEA & SEO Strategy for a Hotel Company

SEO & SEA Management
SEO & SEA Management

Tasks:

  • Creating a SEA Strategy, Building a SEA Account, Optimizing, SEO and Content Creation for Hotels in the Precise Hotel Group


Achievements:

  • Increased the conversion with SEA. Decreased the cost per
    conversion with SEA. Created a SEO Strategy and increased the visits and conversions via SEO
Precise Hotel Group, Berlin
8 Monate
2016-06 - 2017-01

Online Marketing for a new opened Travel Platform

Online Marketing Manager
Online Marketing Manager

Tasks:

  • Online Marketing for a new opened Travel Platform. Content creation, Onsite SEO, Google SEA, Facebook advertising and social marketing


Achievements:

  • Creating and optimizing the advertising campaigns for the new platform, created a working SEO content strategy. Big increase in SEA and SEO visits with the given budget
Travel Partner, Berlin
5 Monate
2015-05 - 2015-09

Fashion Internet Content Creation and Affiliate Stores

Self-employed
Self-employed

Self-employed with my own project Pinup-Fashion


Tasks:

  • Creating five internet content platforms in four languages plus creating an affiliate fashion store or the German platform


Achievements:

  • More than 200,000 page impressions a month, 800,000
    Facebook-Fans, 100,000 Instagram followers
Pinup-Fashion, Berlin
1 Jahr
2014-05 - 2015-04

Marketing

Head of Online Marketing
Head of Online Marketing

Tasks:

  • Heading up an Online Marketing team of 7 people - Affiliate, SEO,SEM, cooperations, mobile, social for 8 different platforms in six languages in the Holidaypirates network


Achievements:

  • Doubled the German traffic in SEO in one year, growed the team and the whole online marketing from one platform in one language to eight platforms in six languages
Holidaypirates GmbH, Berlin
5 Jahre 5 Monate
2008-12 - 2014-04

Cross medial lifestyle company (DE)

Senior Online Marketing Manager
Senior Online Marketing Manager
  • Director online
Questico AG, Internet B2C
1 Jahr 5 Monate
2007-07 - 2008-11

Weblogs (DE)

Senior Marketing Manager
Senior Marketing Manager

Staff responsibility: 3 employees Tasks:

  • Further development of the platform, SEO, SEM, performance and premium advertising of Blogs plus concepting and creating a content strategy and platform for SEO-Content marketing
Mokono GmbH (Blog.de), Berlin
8 Monate
2006-10 - 2007-05

Social Network (DE)

Online Marketing Manager
Online Marketing Manager
  • Affiliate, SEO, SEM, new features, advertising
Qype GmbH, Hamburg
1 Jahr 11 Monate
2004-11 - 2006-09

Online Search Platform for Real Property

Online Marketing Manager
Online Marketing Manager
  • Build an affiliate Marketing Program, optimize SEO, Start a
    SEM Campaign, traffic management, analytics
Immonet GmbH, Hamburg
11 Monate
2003-12 - 2004-10

Online Search Platform for Real Property

Product Manager
Product Manager
  • Cooperations, content, new features, advertising, creating a
    SEO platform
Immonet GmbH, Hamburg
3 Jahre 1 Monat
2000-11 - 2003-11

Multimedia Agency (DE)

Project Assistant
Project Assistant
  • Worked for Media Markt
  • Different online projects for Media Markt, production, monitoring, SEO, search marketing, tracking
For Sale Digital Internet GmbH, Hamburg
1 Jahr 3 Monate
1999-08 - 2000-10

Online Auctions (DE)

Product Manager
Product Manager
  • Category Manager Sport-Germany
QXL GmbH, Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 9 Monate
2001-10 - 2004-06

MBA Entrepreneurship

Master of Business Administration (MBA), Hamburger Universität für Wirtschaft und Politik (DE)
Master of Business Administration (MBA)
Hamburger Universität für Wirtschaft und Politik (DE)
2 Jahre 10 Monate
1998-10 - 2001-07

Business Economist

Diplom Kaufmann with a major in Marketing, Hamburger Universität für Wirtschaft und Politik (DE)
Diplom Kaufmann with a major in Marketing
Hamburger Universität für Wirtschaft und Politik (DE)
3 Jahre 3 Monate
1995-08 - 1998-10

Apprenticeship

Groß-und Außenhandelskaufmann, Hermann Stitz GmbH & Co.Kg, Barsbüttel
Groß-und Außenhandelskaufmann
Hermann Stitz GmbH & Co.Kg, Barsbüttel
3 Jahre
1992-08 - 1995-07

Apprenticeship

Bankkaufmann, Dresdner Bank AG, Hamburg
Bankkaufmann
Dresdner Bank AG, Hamburg

Kompetenzen

Kompetenzen

Top-Skills

Online Marketing SEO Online Analytical Processing Search Engine Optimization growth marketing digital managemenet digital

Produkte / Standards / Erfahrungen / Methoden

Executive Summary / Core Competencies
Core competencies:

  • Digital management
  • Online marketing
  • SEO, SEA, campaign management, analytics, conception & creation, CRM, social media
  • Content creation
  • Affiliate marketing


Organisational / managerial skills:

  • Analytical ability, lead generation management, entrepreneurialism, strategic planning,digital innovation, product management

Professional Background (Overview)
Since 06/2016

Role: Interim Manager (self-employed, Berlin)
Interim manager and freelancer - digital management, online marketing, SEO, SEM & strategic project-management, consulting for different customers (DE)
See details for projects


Since 11/2015

Role: Owner / Founder

Customer: [Firmenname auf Anfrage], Berlin
Online fashion store and content pages (DE)


05/2015 - 09/2015

Role: Self-employed

Customer: Pinup-Fashion / [Firmenname auf Anfrage], Berlin
Fashion Internet Content Creation and Affiliate Stores (DE)


05/2014 - 04/2015

Role: Head of Online Marketing

Customer: Holidaypirates GmbH, Berlin
Travel company (DE)


12/2008 - 04/2014

Role: Senior Online Marketing Manager

Customer: Questico AG, Internet B2C
Crossmedial lifesyle company (DE)


07/2007 - 11/2008

Role: Senior Marketing Manager

Customer: Mokono GmbH (Blog.de), Berlin
Weblogs (DE)


10/2006 - 05/2007

Role: Online Marketing Manager

Customer: Qype GmbH, Hamburg
Social network (DE)


12/2003 - 09/2006

Role: Online Marketing Manager

Customer: Immonet GmbH, Hamburg
Online Search Platform for Real Property (DE)


11/2000 - 11/2003

Role: Project Assistant

Customer: For Sale Digital Internet GmbH, Hamburg
Multimedia Agency (DE) - (parallel to studies)


08/1999 - 10/2000

Role: Student Assistant

Customer: QXL GmbH, Hamburg
Online Auctions (DE) - (parallel to studies)

Einsatzorte

Einsatzorte

Schweiz, Österreich, Deutschland
nicht möglich

Projekte

Projekte

10 Jahre 5 Monate
2015-11 - heute

Affiliate Fashion + Content-Pages (self emploed)

Owner / Founder
Owner / Founder
  • Growing the pinup-fashion portals
  • Starting the Miss-Mole vintage affiliate-store
  • Consulting and freelance in online marketing for different
    customers


Achievements:

  • Achieved great sales development, customers and rankings as planned in the business plan. Unfortunately two big unexpected problems destroyed the business plan and we had to close the Fashion Store in 12/2016.The Content Platforms are still online.
[Firmenname auf Anfrage]
10 Monate
2018-12 - 2019-09

Digital Manager - Consumer Health

Digital Manager
Digital Manager

Tasks: 

  • Consulting in digital questions and online marketing, internal trainings in SEO, Social Marketing and E-Commerce, SEO conceptions for different brands. Support in Google Shopping with external partners. SEA campaign restruction with external agency, setup google 360° accounts and more


Achievements: 

  • Two relaunches in cooperation with external agency, internal technology. SEO and tracking aspects.
  • Conception of an SEO Content strategy for Kytta
  • Restructuring SEA campaigns with external Agency and significant CPL reduction with consistent website KPIs
Procter & Gamble Health GmbH
Darmstadt
8 Monate
2018-04 - 2018-11

Digital Manager - Consumer Health / OTC

Digital Manager
Digital Manager

Tasks:

  • Analyses and Conceptions, Hands on Online Marketing. Consulting in all digital questions in the digital first strategy with all brand managers and shopper managers. Creating new campaigns, running SEA accounts, doing SEO analyses and onsite SEO, content creation, tracking and more


Achievements:

  • Introducing of new tracking any analytic products. Introducing of new SEA steps. Improving pages per visit with more than 30 %, reducing the bounce rate with 25 %
  • Introducing new external campaigns
Merck Group, Darmstadt
10 Monate
2017-03 - 2017-12

Setup SEA & SEO Strategy for a Hotel Company

SEO & SEA Management
SEO & SEA Management

Tasks:

  • Creating a SEA Strategy, Building a SEA Account, Optimizing, SEO and Content Creation for Hotels in the Precise Hotel Group


Achievements:

  • Increased the conversion with SEA. Decreased the cost per
    conversion with SEA. Created a SEO Strategy and increased the visits and conversions via SEO
Precise Hotel Group, Berlin
8 Monate
2016-06 - 2017-01

Online Marketing for a new opened Travel Platform

Online Marketing Manager
Online Marketing Manager

Tasks:

  • Online Marketing for a new opened Travel Platform. Content creation, Onsite SEO, Google SEA, Facebook advertising and social marketing


Achievements:

  • Creating and optimizing the advertising campaigns for the new platform, created a working SEO content strategy. Big increase in SEA and SEO visits with the given budget
Travel Partner, Berlin
5 Monate
2015-05 - 2015-09

Fashion Internet Content Creation and Affiliate Stores

Self-employed
Self-employed

Self-employed with my own project Pinup-Fashion


Tasks:

  • Creating five internet content platforms in four languages plus creating an affiliate fashion store or the German platform


Achievements:

  • More than 200,000 page impressions a month, 800,000
    Facebook-Fans, 100,000 Instagram followers
Pinup-Fashion, Berlin
1 Jahr
2014-05 - 2015-04

Marketing

Head of Online Marketing
Head of Online Marketing

Tasks:

  • Heading up an Online Marketing team of 7 people - Affiliate, SEO,SEM, cooperations, mobile, social for 8 different platforms in six languages in the Holidaypirates network


Achievements:

  • Doubled the German traffic in SEO in one year, growed the team and the whole online marketing from one platform in one language to eight platforms in six languages
Holidaypirates GmbH, Berlin
5 Jahre 5 Monate
2008-12 - 2014-04

Cross medial lifestyle company (DE)

Senior Online Marketing Manager
Senior Online Marketing Manager
  • Director online
Questico AG, Internet B2C
1 Jahr 5 Monate
2007-07 - 2008-11

Weblogs (DE)

Senior Marketing Manager
Senior Marketing Manager

Staff responsibility: 3 employees Tasks:

  • Further development of the platform, SEO, SEM, performance and premium advertising of Blogs plus concepting and creating a content strategy and platform for SEO-Content marketing
Mokono GmbH (Blog.de), Berlin
8 Monate
2006-10 - 2007-05

Social Network (DE)

Online Marketing Manager
Online Marketing Manager
  • Affiliate, SEO, SEM, new features, advertising
Qype GmbH, Hamburg
1 Jahr 11 Monate
2004-11 - 2006-09

Online Search Platform for Real Property

Online Marketing Manager
Online Marketing Manager
  • Build an affiliate Marketing Program, optimize SEO, Start a
    SEM Campaign, traffic management, analytics
Immonet GmbH, Hamburg
11 Monate
2003-12 - 2004-10

Online Search Platform for Real Property

Product Manager
Product Manager
  • Cooperations, content, new features, advertising, creating a
    SEO platform
Immonet GmbH, Hamburg
3 Jahre 1 Monat
2000-11 - 2003-11

Multimedia Agency (DE)

Project Assistant
Project Assistant
  • Worked for Media Markt
  • Different online projects for Media Markt, production, monitoring, SEO, search marketing, tracking
For Sale Digital Internet GmbH, Hamburg
1 Jahr 3 Monate
1999-08 - 2000-10

Online Auctions (DE)

Product Manager
Product Manager
  • Category Manager Sport-Germany
QXL GmbH, Hamburg

Aus- und Weiterbildung

Aus- und Weiterbildung

2 Jahre 9 Monate
2001-10 - 2004-06

MBA Entrepreneurship

Master of Business Administration (MBA), Hamburger Universität für Wirtschaft und Politik (DE)
Master of Business Administration (MBA)
Hamburger Universität für Wirtschaft und Politik (DE)
2 Jahre 10 Monate
1998-10 - 2001-07

Business Economist

Diplom Kaufmann with a major in Marketing, Hamburger Universität für Wirtschaft und Politik (DE)
Diplom Kaufmann with a major in Marketing
Hamburger Universität für Wirtschaft und Politik (DE)
3 Jahre 3 Monate
1995-08 - 1998-10

Apprenticeship

Groß-und Außenhandelskaufmann, Hermann Stitz GmbH & Co.Kg, Barsbüttel
Groß-und Außenhandelskaufmann
Hermann Stitz GmbH & Co.Kg, Barsbüttel
3 Jahre
1992-08 - 1995-07

Apprenticeship

Bankkaufmann, Dresdner Bank AG, Hamburg
Bankkaufmann
Dresdner Bank AG, Hamburg

Kompetenzen

Kompetenzen

Top-Skills

Online Marketing SEO Online Analytical Processing Search Engine Optimization growth marketing digital managemenet digital

Produkte / Standards / Erfahrungen / Methoden

Executive Summary / Core Competencies
Core competencies:

  • Digital management
  • Online marketing
  • SEO, SEA, campaign management, analytics, conception & creation, CRM, social media
  • Content creation
  • Affiliate marketing


Organisational / managerial skills:

  • Analytical ability, lead generation management, entrepreneurialism, strategic planning,digital innovation, product management

Professional Background (Overview)
Since 06/2016

Role: Interim Manager (self-employed, Berlin)
Interim manager and freelancer - digital management, online marketing, SEO, SEM & strategic project-management, consulting for different customers (DE)
See details for projects


Since 11/2015

Role: Owner / Founder

Customer: [Firmenname auf Anfrage], Berlin
Online fashion store and content pages (DE)


05/2015 - 09/2015

Role: Self-employed

Customer: Pinup-Fashion / [Firmenname auf Anfrage], Berlin
Fashion Internet Content Creation and Affiliate Stores (DE)


05/2014 - 04/2015

Role: Head of Online Marketing

Customer: Holidaypirates GmbH, Berlin
Travel company (DE)


12/2008 - 04/2014

Role: Senior Online Marketing Manager

Customer: Questico AG, Internet B2C
Crossmedial lifesyle company (DE)


07/2007 - 11/2008

Role: Senior Marketing Manager

Customer: Mokono GmbH (Blog.de), Berlin
Weblogs (DE)


10/2006 - 05/2007

Role: Online Marketing Manager

Customer: Qype GmbH, Hamburg
Social network (DE)


12/2003 - 09/2006

Role: Online Marketing Manager

Customer: Immonet GmbH, Hamburg
Online Search Platform for Real Property (DE)


11/2000 - 11/2003

Role: Project Assistant

Customer: For Sale Digital Internet GmbH, Hamburg
Multimedia Agency (DE) - (parallel to studies)


08/1999 - 10/2000

Role: Student Assistant

Customer: QXL GmbH, Hamburg
Online Auctions (DE) - (parallel to studies)

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