THE TASK:
The Daimler AG planned to establish a public API platform by Mercedes–Benz. The mission was to support developers, startups and enterprises in creating innovative applications. I was asked by Goodmates Hamburg, the leading agency, to develop the information architecture, the UI concept and to support the whole project as strategist.
THE WORKING PROCESS:
At the very start the client defined the most important requirement: This portal should grow step by step but the first phase should be released as early as possible. So it was clear that an agile working process based on Scrum was needed – especially because up to 10 vendors are involved.
THE RESULT / STATUS QUO:
In 2017 the portal was launched in three phases. But as planned it is up to become the core of all API activities the Daimer AG initiates. With this approach the project was presented at the Web Summit 2017 in Lisbon.
MY INVOLVEMENT:
MERCEDES PRO PORTAL - OPTIMIZED FLEET MANAGEMENT WITH DIGITAL SOLUTIONS
MY TASK:
MY INVOLVEMENT:
UX concept
GOOGLE CLOUD PLATFORM - AN INTERACTIVE EXPERIENCE IN AUGMENTED REALITY
THE TASK:
THE SOLUTION:
Electric Interface developed a live experience. Customers can modify specific 3D-models of certain processes of different industries. These models are generated in augmented reality. The set up includes stage box and a stele for 4 iPads.
THE RESULT:
This live experience is now parts of Googles general exhibition tool kit.
MY INVOLVEMENT:
THE GOOGLE TRUCK CHALLENGE - A GOOGLE MAPS APIs BASED iPAD GAME
THE TASK:
In 2016 Electric Interface developed the Google Maps Logistics Experience running on a large touch panel. Now this application should be transformed into an iPad compatible version – a 2nd chance to improve the application and elevate it to the next level.
THE SOLUTION:
Electric Interface transformed the original application into the Google Truck Challenge – a game running on two iPads providing a single and a double player mode. The user experience itself basically stayed the same: Users still have to distribute incoming delivery orders to eight available trucks in the most efficient way. The application is based on real location data from Google. Trying to make the best decision and of course maximum profit players get supported by the Google Maps APIs.
THE RESULT:
The Google Truck Challenge was presented at the Google Cloud Summit in Stockholm, Paris and Munich. It was rated as the most involving and helpful exhibit of these events.
MY INVOLVEMENT:
THE GOOGLE MAPS APIs BOOTH @ (Gladly on request)
THE TASK:
In 2017 the TechXLR8 IOT WORLD was one of the most important and best frequented conventions across Europe. The task was to to equip the 200qm Google Maps booth with a variety of digital exhibits that introduce the options of using Google Maps APIs in the internet of things.
THE IDEA:
200qm... WOW! That is huge. Enough space to guide visitors deeper and deeper into the content the deeper they get into the booth. So the idea was to arrange a couple of digital exhibits with different information densities and different approaches to a funnel path ending with a one-on-one-consultation.
THE SOLUTION:
Electric Interface equipped the booth with:
THE RESULT:
The Google Maps APIs booth was totally crowded on all the three days of the exhibition. At the end Google entrusted us with the complete booth management – not only technically but also managing all operational processes.
MY INVOLVEMENT:
DEUTSCHE BAHN - AN INTERACTIVE FLOOR PROJECTION
THE TASK:
The Deutsche Bahn and the city of Munich started the biggest urban infrastructure project of the last decades – a new subway railway crosstown. Of course that means the citizens will suffer for a long time from traffic chaos. So to keep in touch with the people in April 2017 the Deutsche Bahn opened an information center at the Marienplatz – the heart of Munich. Designhaus Berlin, the leading agency, asked Electric Interface to develop an interactive floor projection equal to the Google Maps Experience.
THE SOLUTION:
Visitors can enter a projected map of the new railway. According to the color of the helmet they can choose a certain content mode of the map will be activated and they can discover hidden information by stepping on marked hotspots.
MY INVOLVEMENT:
GOOGLE MAPS LOGISTICS EXPERIENCE – A TOUCH CONTROLLED APPLICATION
THE TASK:
How to make people really understand very complex things like Google Maps APIs without long and boring descriptions?
THE IDEA:
Since our childhood we all know that inspiration results in understanding. Experience - letting people try out things - is the key. That was our conviction when Electric Interface came up in 2017 with the idea to integrate Google Maps APIs into an interactive demo to show people its benefits and functionalities.
THE SOLUTION:
Electric Interface created and developed the Google Maps Logistics Experience – a touch controlled application running on a large touch panel synchronized with a 2nd screen. Users have to distribute incoming delivery orders to eight available trucks in the most efficient way. Trying to make the best decision and of course maximum profit players get supported by the Google Maps APIs. The 2nd screen displays the activities of all trucks on a map. The application is based on real location data from Google Maps APIs.
THE RESULT:
The Google Maps Logistics Experience was presented at the Google – Beyond the Road events in Stockholm, Düsseldorf, Amsterdam, Paris, London, Zürich, New York, Chicago, Austin, Los Angeles and at the Google head quarter in Mountain View. It became the exhibit of the whole road show.
MY INVOLVEMENT:
THE GOOGLE PIP TOOL – AUTOMATED PERFORMANCE ANALYTICS
THE TASK:
In 2015 Google asked Electric Interface to develop an application for internal use which automatically transforms its partners’ marketing activities results into a branded website based on Googles App Engine.
THE SOLUTION:
The tool generates a responsive website including an email using informations extracted from an internal Google data base to provide an overview of the current performance status in a very comfortable and simple way to Googles international sales partners.
THE RESULT:
The tool was used by Googles marketing managers world-wide. As a side-effect it was promoted as a best-practice example for using Googles App Engine.
MY INVOLVEMENT:
ASIAN INFRASTRUCTURE AND INVESTMENT BANK – CORPORATE WEBSITE
THE TASK:
The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank with a mission to improve social and economic outcomes in Asia and beyond. The bank started in 2015 as a brand new player with prominent competitors. The website was meant to be as an important tool to succeed in business. INTERONE Beijing invited me to develop the information architecture, the UI concept and to support the whole project as strategist.
THE SOLUTION:
Information first! Both content and structure of this new website had to be clear, relevant and comfortable to consume on every device. Not as simple as it seems to be...
THE RESULT:
The website is the core the AIIB´s online communication and underlines the bank´s approach of leadership, up-to-dateness, transparency and reliability.
MY INVOLVEMENT:
CANON ASIA RELAUNCH – THE APAC WEBSITE UNIFICATION
THE TASK:
For decades Canon has been the benchmark in photo technique. And of course a company’s websites have to correspond to this approach. In 2013 the company’s leaders realized that the Asian website doesn´t. So, they hired INTERONE, a digital specialist agency, to change this situation. The goal was to unify and re-design all Asian websites. INTERONE BEIJING asked me to take part in this very ambitious project.
THE RESULT:
After 14 months of work this project was cancelled for client’s internal issues. Shit happens.
MY INVOLVEMENT:
CANON ASIA RELAUNCH – THE APAC WEBSITE UNIFICATION
THE TASK:
For decades Canon has been the benchmark in photo technique. And of course a company’s websites have to correspond to this approach. In 2013 the company’s leaders realized that the Asian website doesn´t. So, they hired INTERONE, a digital specialist agency, to change this situation. The goal was to unify and re-design all Asian websites. INTERONE BEIJING asked me to take part in this very ambitious project.
THE RESULT:
After 14 months of work this project was cancelled for client’s internal issues. Shit happens.
MY INVOLVEMENT:
SENNHEISER / RESHAPING EXCELLENCE – A WebGL BASED PRODUCT LANDING PAGE
THE TASK:
In 2015 Sennheiser developed the best headphones of all times - the Orpheus HE 1. The web special was meant to be an extraordinary experience that underlines what excellence really means. Artificial Rome invited me to help to reach that goal.
THE IDEA:
In a cloudy and mountainous landscape four corners of a massive monument rise up from which the biggest parts are still missing. The monument will be build by small monoliths created by users. A monument of sound that changes its shape frequently with every new monolith and, eventually, becomes complete by an accumulation of thousands of individual created pieces.
THE SOLUTION:
The Orpheus HE 1 is definitely a cutting edge product. So the website is cutting egde, too. People from all over the world created a sound sculpture, each piece in the shape of a monolith extending a monument of sound by one‘s very own segments.
THE RESULT:
More than 1 million people from 184 countries took part. More than 52 million website impressions were generated and the web special convinced the press, the social media and last but not least the award juries. It was honored by Clio Awards, FWA, the ADC, the Deutscher Digital Award and the New York Festival.
MY INVOLVEMENT:
THE GOOGLE MAPS EXPERIENCE – A SPATIAL INSTALLATION @ (Gladly on request)
THE TASK:
For years now Google has been known as one of the most frequented exhibitors at the Gartner IT-Expo - an exclusive event for C-Level managers of leading companies from all over the world. To underline that approach Google asked Electric Interface to create a spectacular spatial installation for the event in Barcelona in 2014. The goal was to visualize Google Maps for Work benefits in an easy but highly involving way.
THE IDEA:
Electric Interface was into that challenge from the beginning and came up with the idea to create a map where people can really walk on instead of staring at a display.
THE SOLUTION:
Simple but smart: People could move on a projected map of Barcelona. Additional information was automatically generated to their feet according to their position. If visitors put on a safety hard hat, then relevant information for the construction business appeared on the map.
THE RESULT:
During the four event days the projection was entered nearly 9000 times. This is amazing considering the fact that the number of visitors was limited to 5000 attendees. The client generated more than 400 valuable leads... and we took it as a compliment that the hard hat was stolen.
MY INVOLVEMENT:
1985 - 1987:
Institution: POS Kurt Prenzel / Görlitz
1987 - 1991:
Institution: POS Erich Weinert / Reichenbach
1991 - 1994:
Institution: Joliot-Curie-Gymnasium / Görlitz
1994 - 1997:
Institution: Gynasium Augustum / Görlitz
Degree: Abitur
1998 - 2006:
Institution: TU Dresden
Education: Studies of German Language Science, History and Philosophy
Degree: Master of Arts
Career history:
2007 - 2017:
Role: Freelancer
2007 - 2017:
Role: Founder
Customer: Gladly on request
2006 - 2007:
Role: Concept developer
Customer: Interone HH
Skills:
Tools:
CLIENTS:
AGENCIES:
THE TASK:
The Daimler AG planned to establish a public API platform by Mercedes–Benz. The mission was to support developers, startups and enterprises in creating innovative applications. I was asked by Goodmates Hamburg, the leading agency, to develop the information architecture, the UI concept and to support the whole project as strategist.
THE WORKING PROCESS:
At the very start the client defined the most important requirement: This portal should grow step by step but the first phase should be released as early as possible. So it was clear that an agile working process based on Scrum was needed – especially because up to 10 vendors are involved.
THE RESULT / STATUS QUO:
In 2017 the portal was launched in three phases. But as planned it is up to become the core of all API activities the Daimer AG initiates. With this approach the project was presented at the Web Summit 2017 in Lisbon.
MY INVOLVEMENT:
MERCEDES PRO PORTAL - OPTIMIZED FLEET MANAGEMENT WITH DIGITAL SOLUTIONS
MY TASK:
MY INVOLVEMENT:
UX concept
GOOGLE CLOUD PLATFORM - AN INTERACTIVE EXPERIENCE IN AUGMENTED REALITY
THE TASK:
THE SOLUTION:
Electric Interface developed a live experience. Customers can modify specific 3D-models of certain processes of different industries. These models are generated in augmented reality. The set up includes stage box and a stele for 4 iPads.
THE RESULT:
This live experience is now parts of Googles general exhibition tool kit.
MY INVOLVEMENT:
THE GOOGLE TRUCK CHALLENGE - A GOOGLE MAPS APIs BASED iPAD GAME
THE TASK:
In 2016 Electric Interface developed the Google Maps Logistics Experience running on a large touch panel. Now this application should be transformed into an iPad compatible version – a 2nd chance to improve the application and elevate it to the next level.
THE SOLUTION:
Electric Interface transformed the original application into the Google Truck Challenge – a game running on two iPads providing a single and a double player mode. The user experience itself basically stayed the same: Users still have to distribute incoming delivery orders to eight available trucks in the most efficient way. The application is based on real location data from Google. Trying to make the best decision and of course maximum profit players get supported by the Google Maps APIs.
THE RESULT:
The Google Truck Challenge was presented at the Google Cloud Summit in Stockholm, Paris and Munich. It was rated as the most involving and helpful exhibit of these events.
MY INVOLVEMENT:
THE GOOGLE MAPS APIs BOOTH @ (Gladly on request)
THE TASK:
In 2017 the TechXLR8 IOT WORLD was one of the most important and best frequented conventions across Europe. The task was to to equip the 200qm Google Maps booth with a variety of digital exhibits that introduce the options of using Google Maps APIs in the internet of things.
THE IDEA:
200qm... WOW! That is huge. Enough space to guide visitors deeper and deeper into the content the deeper they get into the booth. So the idea was to arrange a couple of digital exhibits with different information densities and different approaches to a funnel path ending with a one-on-one-consultation.
THE SOLUTION:
Electric Interface equipped the booth with:
THE RESULT:
The Google Maps APIs booth was totally crowded on all the three days of the exhibition. At the end Google entrusted us with the complete booth management – not only technically but also managing all operational processes.
MY INVOLVEMENT:
DEUTSCHE BAHN - AN INTERACTIVE FLOOR PROJECTION
THE TASK:
The Deutsche Bahn and the city of Munich started the biggest urban infrastructure project of the last decades – a new subway railway crosstown. Of course that means the citizens will suffer for a long time from traffic chaos. So to keep in touch with the people in April 2017 the Deutsche Bahn opened an information center at the Marienplatz – the heart of Munich. Designhaus Berlin, the leading agency, asked Electric Interface to develop an interactive floor projection equal to the Google Maps Experience.
THE SOLUTION:
Visitors can enter a projected map of the new railway. According to the color of the helmet they can choose a certain content mode of the map will be activated and they can discover hidden information by stepping on marked hotspots.
MY INVOLVEMENT:
GOOGLE MAPS LOGISTICS EXPERIENCE – A TOUCH CONTROLLED APPLICATION
THE TASK:
How to make people really understand very complex things like Google Maps APIs without long and boring descriptions?
THE IDEA:
Since our childhood we all know that inspiration results in understanding. Experience - letting people try out things - is the key. That was our conviction when Electric Interface came up in 2017 with the idea to integrate Google Maps APIs into an interactive demo to show people its benefits and functionalities.
THE SOLUTION:
Electric Interface created and developed the Google Maps Logistics Experience – a touch controlled application running on a large touch panel synchronized with a 2nd screen. Users have to distribute incoming delivery orders to eight available trucks in the most efficient way. Trying to make the best decision and of course maximum profit players get supported by the Google Maps APIs. The 2nd screen displays the activities of all trucks on a map. The application is based on real location data from Google Maps APIs.
THE RESULT:
The Google Maps Logistics Experience was presented at the Google – Beyond the Road events in Stockholm, Düsseldorf, Amsterdam, Paris, London, Zürich, New York, Chicago, Austin, Los Angeles and at the Google head quarter in Mountain View. It became the exhibit of the whole road show.
MY INVOLVEMENT:
THE GOOGLE PIP TOOL – AUTOMATED PERFORMANCE ANALYTICS
THE TASK:
In 2015 Google asked Electric Interface to develop an application for internal use which automatically transforms its partners’ marketing activities results into a branded website based on Googles App Engine.
THE SOLUTION:
The tool generates a responsive website including an email using informations extracted from an internal Google data base to provide an overview of the current performance status in a very comfortable and simple way to Googles international sales partners.
THE RESULT:
The tool was used by Googles marketing managers world-wide. As a side-effect it was promoted as a best-practice example for using Googles App Engine.
MY INVOLVEMENT:
ASIAN INFRASTRUCTURE AND INVESTMENT BANK – CORPORATE WEBSITE
THE TASK:
The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank with a mission to improve social and economic outcomes in Asia and beyond. The bank started in 2015 as a brand new player with prominent competitors. The website was meant to be as an important tool to succeed in business. INTERONE Beijing invited me to develop the information architecture, the UI concept and to support the whole project as strategist.
THE SOLUTION:
Information first! Both content and structure of this new website had to be clear, relevant and comfortable to consume on every device. Not as simple as it seems to be...
THE RESULT:
The website is the core the AIIB´s online communication and underlines the bank´s approach of leadership, up-to-dateness, transparency and reliability.
MY INVOLVEMENT:
CANON ASIA RELAUNCH – THE APAC WEBSITE UNIFICATION
THE TASK:
For decades Canon has been the benchmark in photo technique. And of course a company’s websites have to correspond to this approach. In 2013 the company’s leaders realized that the Asian website doesn´t. So, they hired INTERONE, a digital specialist agency, to change this situation. The goal was to unify and re-design all Asian websites. INTERONE BEIJING asked me to take part in this very ambitious project.
THE RESULT:
After 14 months of work this project was cancelled for client’s internal issues. Shit happens.
MY INVOLVEMENT:
CANON ASIA RELAUNCH – THE APAC WEBSITE UNIFICATION
THE TASK:
For decades Canon has been the benchmark in photo technique. And of course a company’s websites have to correspond to this approach. In 2013 the company’s leaders realized that the Asian website doesn´t. So, they hired INTERONE, a digital specialist agency, to change this situation. The goal was to unify and re-design all Asian websites. INTERONE BEIJING asked me to take part in this very ambitious project.
THE RESULT:
After 14 months of work this project was cancelled for client’s internal issues. Shit happens.
MY INVOLVEMENT:
SENNHEISER / RESHAPING EXCELLENCE – A WebGL BASED PRODUCT LANDING PAGE
THE TASK:
In 2015 Sennheiser developed the best headphones of all times - the Orpheus HE 1. The web special was meant to be an extraordinary experience that underlines what excellence really means. Artificial Rome invited me to help to reach that goal.
THE IDEA:
In a cloudy and mountainous landscape four corners of a massive monument rise up from which the biggest parts are still missing. The monument will be build by small monoliths created by users. A monument of sound that changes its shape frequently with every new monolith and, eventually, becomes complete by an accumulation of thousands of individual created pieces.
THE SOLUTION:
The Orpheus HE 1 is definitely a cutting edge product. So the website is cutting egde, too. People from all over the world created a sound sculpture, each piece in the shape of a monolith extending a monument of sound by one‘s very own segments.
THE RESULT:
More than 1 million people from 184 countries took part. More than 52 million website impressions were generated and the web special convinced the press, the social media and last but not least the award juries. It was honored by Clio Awards, FWA, the ADC, the Deutscher Digital Award and the New York Festival.
MY INVOLVEMENT:
THE GOOGLE MAPS EXPERIENCE – A SPATIAL INSTALLATION @ (Gladly on request)
THE TASK:
For years now Google has been known as one of the most frequented exhibitors at the Gartner IT-Expo - an exclusive event for C-Level managers of leading companies from all over the world. To underline that approach Google asked Electric Interface to create a spectacular spatial installation for the event in Barcelona in 2014. The goal was to visualize Google Maps for Work benefits in an easy but highly involving way.
THE IDEA:
Electric Interface was into that challenge from the beginning and came up with the idea to create a map where people can really walk on instead of staring at a display.
THE SOLUTION:
Simple but smart: People could move on a projected map of Barcelona. Additional information was automatically generated to their feet according to their position. If visitors put on a safety hard hat, then relevant information for the construction business appeared on the map.
THE RESULT:
During the four event days the projection was entered nearly 9000 times. This is amazing considering the fact that the number of visitors was limited to 5000 attendees. The client generated more than 400 valuable leads... and we took it as a compliment that the hard hat was stolen.
MY INVOLVEMENT:
1985 - 1987:
Institution: POS Kurt Prenzel / Görlitz
1987 - 1991:
Institution: POS Erich Weinert / Reichenbach
1991 - 1994:
Institution: Joliot-Curie-Gymnasium / Görlitz
1994 - 1997:
Institution: Gynasium Augustum / Görlitz
Degree: Abitur
1998 - 2006:
Institution: TU Dresden
Education: Studies of German Language Science, History and Philosophy
Degree: Master of Arts
Career history:
2007 - 2017:
Role: Freelancer
2007 - 2017:
Role: Founder
Customer: Gladly on request
2006 - 2007:
Role: Concept developer
Customer: Interone HH
Skills:
Tools:
CLIENTS:
AGENCIES: