PROFILE SUMMARY

• Executive MBA in “Innovation and Business Creation”, Technical University of Munich, Germany
• Massachusetts Institute of Technology (MIT) - Sloan School of Management
  • “Understanding and Solving Complex Business Problems” 
  • “Creating High Velocity Organizations” 
  • “Marketing Innovation”
• Master of Science and Advanced Studies in “Computer Science”, Polytechnic University of Bucharest, Romania
• Salesforce.com Certified Technical Architect, System Architect and Application Architect; 17x Salesforce certified
• 20 years of consultancy, leadership and full software product development & project life-cycle experience. I advise global enterprises in their digital transformation programs through applied innovation, redesigning processes, building complex solutions and bringing innovative products into the market

2018 – 2019: Transformation, strategy, demand, change and run for the Salesforce Platform

Customer: BARCLAYS

Role: CIO SALESFORCE

Place of work: London, UK 

Description:

Barclays is a 327 years old transatlantic consumer, corporate and investment bank offering products and services across personal, corporate and investment banking, credit cards and wealth management. It has a strong presence in the main markets UK and US and in over 40 countries, employing 85,000 people.

Tasks:

• Accountable for the complete transformation, strategy, demand, change and run for the Salesforce Platform 
• Build, coach and lead a diverse high-performing team that mirrors the Barclays Values Framework, onshore and offshore 
• Single engagement point and relationship executive for Salesforce.com, including negotiating, managing and executing on the global Salesforce strategic partnership 
• Accountable for managing the Salesforce related Strategic Investment portfolio P&L 
• Global coordination of the Salesforce Center of Enablement within Barclays

2017 – 2018: Lead a team of onshore and offshore resources

Customer: CAPGEMINI

Role: CTO SALESFORCE

Place of work: London, UK 

Description:

Global leader in consulting, technology and outsourcing services; 190,000+ employees

Tasks:

Lead a team of onshore and offshore resources in the Salesforce Unit for:

• Leading the improvement of delivery methodologies and ensuring delivery technical excellence for customers 
• Leading innovation initiatives within our unit and in collaboration across the wider Capgemini organization 
• Team size growth of 85% over 5 months 
• Created the global “CTA Accelerator” internal program for supporting our most senior colleagues aiming for the Salesforce Technical Architect Certification
• Winning new strategic, global business. Technical leadership and quality assurance for several strategic accounts 
• Promoting the Capgemini expertise in public events by speaking at events (Dreamforce, London World Tour, User Groups, Diversity focused events) 
• Strengthening the Capgemini-Salesforce relationship

2012 – 2017: Management of the Salesforce Technical Architects Community 

Customer: SALESFORCE.COM

Place of work: Munich, Germany

Roles:

• Senior Principal Success Architect (2015 – 2017)
• Senior Program/Technical Architect (2012 – 2015)

Description:

Enterprise Cloud Computing Solutions Provider; 20.000+ employees; Forbes' World’s Most Innovative Company for 7 years, leader for 5 years; Bloomberg #2 Top Performing Company

Tasks:

• Performance recognition:
  • EMEA Lead of the Salesforce Technical Architects Community (350+ senior colleagues in Professional Services and Advisory)
  • Salesforce EMEA Peak Performer 2016 (leadership nomination)
  • Salesforce Woman of the Month, November 2015 (peer nomination)
  • Salesforce Social Ambassador (leadership nomination)
• Enabled the delivery of innovative, complex, highly scalable and secure solutions generating business value by:
  • Identifying the business requirements and potential for innovation, defining solutions vision, architecture and roadmaps, enterprise integration
  • Providing best practice, defining organizational governance, program strategies and structures
• Global fast-moving consumer goods – contributed to the design and build of a Call Center complex solution (Service Cloud), part of an integrated landscape; successfully rolled out in 52 markets worldwide over 2 years
• Global Healthcare and Life Sciences company - setup a Center of Excellence for the delivery and run of applications on Salesforce technologies. Defined best practices and enterprise wide procedures, supported the delivery in parallel of releases to the existing complex solutions and 17 new applications over 8 months

2010 – 2012: Project management for the implementation of the company's CRM solution

Customer: PROPERTYBASE GMBH

Role: Senior Consultant

Place of work: Munich, Germany

Description:

IT Startup, solutions for Real Estate Companies; 10-20 employees

Tasks:

• Managed projects through the entire life-cycle for the implementation of the company’s CRM solution built on the Force.com platform; business analysis and development, consulting.

1999 - 2005: Defining the company strategy

Customer: SIVECO ROMANIA SA 

Place of work: Bucharest, Romania

Roles:

• Business Unit Manager (2004 – 2006)
• Product & Project Manager (2002 – 2004)
• Lead Solution Analyst & Developer (1999 – 2002)

Description:

Main Software Solutions Provider in the Romanian IT market; 500+ employees; Investors: Intel Capital & Enterprise.

Tasks:

• Involved together with the CEO, VPs and major investors in defining the company strategy. Led the full product life-cycle, from strategic planning to tactical activities for the development, promotion and delivery of a new Document Management and Collaboration product. Revenue generated: > 3.5 mil EUR over the first 3 years.
• Developed a nationwide network of > 40 partners for sales & promotion, implementation, technical support. Expanded the range of technologies used by the company. Result: strategic partnerships with IBM, Microsoft. Immediate financial value: > 70% prices reduction of backend products (database / application servers)