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Senior Expert for marketing, corporate strategy development and change communication - [contact details on request]

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Available from
Dec 4, 2019
Availability
80 %
on customer site
50 %
Areas

All others

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Austria

Switzerland

Cities
Aschaffenburg
100 km

Position

Comment
  • Senior Expert for marketing, strategy and change communication

Projects

10/2018 - Today

1 year 2 months

Marketing communication, change communication and strategy development

Roles
Consultant

06/2017 - 08/2018

1 year 3 months

Publication project

Roles
Author

04/2015 - 02/2017

1 year 11 months

Strategy, business planning and change communication

Roles
Head of Marketing & Business Planning Germany
Customer
NNE Pharmaplan (part of Novo Nordisk Group)
Tasks
  • As Member of German/Central Europe Management Team resp. for strategy, business planning, change communication and DE/CH marketing activities.

11/2013 - 03/2015

1 year 5 months

Anchoring corporate strategy

Roles
Strategy Coordinator Central Europe
Customer
NNE Pharmaplan
Tasks
  • Anchoring corporate strategy in region, development of regional strategy, stakeholder communication, supporting local leaders in strategic planning.
  • The tasks comprised development/reporting of regional business plan and change communication management for new initiatives and processes.

11/2012 - 03/2015

2 years 5 months

Development/implementation of new marketing strategy

Roles
Marketing Manager Central Europe (CE)
Customer
NNE Pharmaplan
Tasks
  • Responsible for development/implementation of new marketing strategy to increase brand awareness for CE (DE, CH, F, BE), building an European marketing network incl. budget responsibility and market research.

07/2009 - 10/2012

3 years 4 months

Maternity Leave

09/2004 - 06/2009

4 years 10 months

Global external communication activities

Roles
Manager of Global Marketing Team
Customer
Pharmaplan (former part of Fresenius Group)
Tasks
  • Responsible for global external communication activities incl. budget responsibility and consulting subsidiaries in Europe, Asia and America.
  • Development of new corporate identity and website incl. SEO/SEM.
  • Heading internal communication and marketing integration teams at merger.

10/1999 - 08/2004

4 years 11 months

Support of strategy development

Roles
Assistant to Managing Director
Customer
Pharmaplan
Tasks
  • Support of strategy development of group and subsidiaries in US locally.
  • Preparation of management/shareholder meetings, editor employee magazine.

03/1994 - 09/1999

5 years 7 months

Assisting in daily business and back-office for sales team

Roles
Assistant to deputy Managing Director
Customer
Pharmatec

Skills

Key Aspects
Branding
Business Planning
Change Communication
Employer Branding
Marketing
Marketing-Konzepte
Online-Marketing
Redaktion
Social Media
Strategieentwicklung
Text
Workshop-Moderation
Products / Standards / Experiences
CMS
Episerver, Wordpress
CRM
Superoffice
InDesign
MS-Office
QuarkXPress

Personal Profile

Senior Expert for marketing, strategy and change communication with 20 years of professional experience. Combining excellent communication, organizational and analytical skills for developing and implementing business strategies, marketing concepts and deploying changes. Workshop facilitator for English and German speaking groups. Experienced in managing international teams.

Operating Systems
Mac-OS
Windows
Language Skills
English
fluent
French
basic communication skills
German
native
Spanish
basic communication skills

Education and Training

06/2000 - 01/2005

4 years 8 months

Business studies

Certification
German diploma in business administration / Diplom-Kauffrau (FH)
Institute
University of Applied Science
Focus Area
  • Marketing
  • Controlling

06/1997 - 07/1999

2 years 2 months

Graduate in Foreign Trade

Certification
Fachkauffrau Außenwirtschaft
Institute
German Chamber of Commerce

Training History

09/1991 - 07/1993: Graduate Foreign Languages

Institute: Friedrich-Feld Business School

Kontaktieren
Auf die Merkliste