Marketing & Growth Consultant | Fractional CMO | Interim
Aktualisiert am 14.07.2023
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 07.07.2023
Verfügbar zu: 100%
davon vor Ort: 100%
Growth
Marketing
Strategieberatung
Go-to-Market
Marketingkonzept
B2B
B2C
Salesforce
HubSpot
Google Analytics
AdWords
Social Media
Facebook Ads
Instagram
Digital Marketing
Direktmarketing
Analysefähigkeit
Business Development
Forecasting
Etatverwaltung
E-Mail-Marketing
CRM
Mitarbeiterführung
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Spanisch
Fortgeschritten
Französisch
Grundkenntnisse

Einsatzorte

Einsatzorte

Berlin (+200km)
Deutschland
möglich

Projekte

Projekte

10 Monate
2023-06 - heute

Go-to-Market for Recruiting Platform

Marketing Consultant Python Go-to-Market B2B ...
Marketing Consultant
  • Go-to-Market Strategy
  • Implementierung Demand-based Outbound Lead-Engine
  • CRM Setup HubSpot
  • Marketing Automation Optimierung
  • TechStack Optimierung Advisor
HubSpot Apollo
Python Go-to-Market B2B Leadgeneration Database-Marketing
Workeer
Berlin
8 Monate
2022-12 - 2023-07

Go-to-Market Y-Combinator Venture

Marketing Advisor AI QA LinkedIn ...
Marketing Advisor
  • Go-to-Market Strategy
  • Setup B2B Sales Funnel & Prozess
  • Sales Assets Optimierung
  • Sales Coaching
LinkedIn Google Analytics
AI QA LinkedIn E-Mail-Marketing
MobileBoost
Remote
6 Monate
2022-04 - 2022-09

Rollout Go-to-Market of Recruiting SaaS

Growth Consultant Business Development Growth Marketingprozesse ...
Growth Consultant
  • Implementierung B2B Demand-based Outbound Lead-Engine
  • Rollout Performance Channels für Talent Akquise
  • Setup Sales Funnel & Prozess
  • Setup CRM Tool HubSpot mit B2B Unternehmens Datenbank
  • Implementierung Tracking & Analytics
Google Analytics Google Tag Manager Facebook API HubSpot
Business Development Growth Marketingprozesse B2C B2B Analysefähigkeit AdWords Facebook Ads Instagram Ads Go-to-Market
Berlin
8 Monate
2021-05 - 2021-12

Go-to-Market Y-Combinator Venture

Marketing Advisor D2C B2C Go-to-Market ...
Marketing Advisor
  • Go-to-Market Strategie für Deutschland
  • Growth Hacking mit OOH Kampagnen
  • Implementierung von Performance Marketing Channel Mix
  • Setup Google Ads Account 
  • Branding Consultant
Facebook API Google Analytics AdWords Linkedin
D2C B2C Go-to-Market Instagram Ads Facebook Ads AdWords Analysefähigkeit OOH Brand Management Performance Performance Analyse
Kitchenful
Remote
5 Monate
2018-08 - 2018-12

Rollout Performance Marketing & Analytics Set Up E-Commerce

Digital Marketing Consultant Google Analytics Google BigTable Google Docs ...
Digital Marketing Consultant
  • Implementierung Performance Marketing Channel Mix
  • Google Ads: Search, Retargeting, Shopping Ads
  • Facebook & Instagram Ads
  • Analytics Setup: Google Tag Manager, Google Analytics



Google Analytics AdWords Facebook Ads Instagram Ads Google Tag Manager Google Docs Retargeting
Google Analytics Google BigTable Google Docs Facebook API Google Tag Manager
Berlin
6 Monate
2018-07 - 2018-12

Relaunch Fin-Tech Plattform

Marketing Strategie Scrum Marketing Performance Optimierung ...
Marketing Strategie
  • Website SEO optimierten
  • Agiles Projektmanagement
  • Monetarisierung Website Traffic
  • UX und Website Performance optimieren
  • Content Marketing Strategie
  • Rebranding 
Scrum Marketing Performance Optimierung Website Optimization UX Design Content Marketing SEO Google Analytics
Alternativer Finanzierungsanbieter
Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre 7 Monate
2011-03 - 2015-09

Business Administration

Bachelor of Arts, Berlin Business School of Economics and Law
Bachelor of Arts
Berlin Business School of Economics and Law
Finance & Marketing

Position

Position

[OOO] CMO
Founder
Mai 2023 - Present (3 Monate) Berlin, Deutschland

CMO as a service | Fractional CMO | Interim Management



Freelance | Consultant

Marketing | Growth | Strategy Consultant August 2018 - Present (5 Jahre)
Berlin und Umgebung, Deutschland

? High-impact growth strategies
? Digital analytics for data based decisions
? Project examples:
- Go to market strategy for Y-Combinator ventures
- Outbound growth engine for HR tech startup
- Rebranding and relaunch of established fin-tech portal

- Implementing analytics & growth strategy for e-commerce startup



MobileBoost

Investor & Advisor
November 2022 - Present (9 Monate)

AI native mobile testing. Backed by Y Combinator.



Kitchenful

Investor & Advisor
Mai 2021 - Present (2 Jahre 3 Monate)

Your Personal Food Assistant - Meal planning and groceries, done for you! Backed by Y Combinator and Goodwater Capital.



beatvest

Head of Marketing
November 2022 - Februar 2023 (4 Monate)

beatvest is creating a brighter financial future for everyone by making investing simple. We empower people to built long-term wealth with confidence.



HeyJobs

Head of Growth
November 2019 - April 2022 (2 Jahre 6 Monate) Berlin und Umgebung, Deutschland

Help everyone find the right job to live a fulfilling life! Generate more candidates with Predictable HiringTM!
? Build up & leading high performing Growth Marketing & Pre Sales team of 10+
? Growing B2B customer base & revenue over 400%
? Implementing SMB go to market strategy
? Responsible for 7 digit marketing budget



haloo.io

Co-Founder
Januar 2019 - Juli 2020 (1 Jahr 7 Monate) Berlin und Umgebung, Deutschland

Hire haloo.io ? Your digital sales experts
? Delivering growth through social sales on LinkedIn for B2B businesses ? Conceptualising and execution of digital sales strategies
? Digital sales workshops for sales teams



Funding Circle Deutschland GmbH 2 Jahre 6 Monate

Marketing Strategy Manager
Oktober 2017 - August 2018 (11 Monate) Berlin und Umgebung, Deutschland

? Responsible for strategic planning of 7-figure marketing budget
? Responsible for hitting growth targets and translate them into team objectives ? Forecasting and cost controlling of European marketing plan
? Marketing spokesperson and key-stakeholder management
? Improving marketing reporting and analytics in Tableau
? Coordination of SEO and affiliate activities
? Responsible for on-page A/B testing


Digital Marketing Manager

Ma?rz 2016 - Oktober 2017 (1 Jahr 8 Monate) Berlin und Umgebung, Deutschland

Funding Circle is the world?s leading lending platform for small businesses, matching investors to businesses who want to grow in the UK, US and Europe.

? Responsible for the digital marketing activities for the European markets
? Strategy, planning and optimisation of paid search, paid social, affiliate and SEO channel
? Building analytics environment and funnel reports for the performance channel
? Audit and rebuild of advertising accounts increasing efficiency and scalability ? Coordinating the content activities for Germany



Blacklane GmbH

Online Marketing
Mai 2014 - Oktober 2014 (6 Monate) Berlin und Umgebung, Deutschland

? A/B test, On-page optimization using Clicktale and Optimizely
? Development of content strategy to compete in fast growing mobility market
? Building blogger relations network realizing valuable and long-term social media awareness next to higher search engine visibility

Kompetenzen

Kompetenzen

Top-Skills

Growth Marketing Strategieberatung Go-to-Market Marketingkonzept B2B B2C Salesforce HubSpot Google Analytics AdWords Social Media Facebook Ads Instagram Digital Marketing Direktmarketing Analysefähigkeit Business Development Forecasting Etatverwaltung E-Mail-Marketing CRM Mitarbeiterführung

Produkte / Standards / Erfahrungen / Methoden

AdWords
Experte
Agiles Projektmanagement
Fortgeschritten
B2C Marketing
Experte
Content Marketing
Experte
Google Analytics
Experte
Kanban
Fortgeschritten
KPI
Experte
Marketing
Experte
Marketing Strategie
Experte
Performance Optimierung
Experte
Scrum
Fortgeschritten
SEO
Experte
Social Media
Experte
UX Design
Fortgeschritten
Website Optimization
Experte
Brand Marketing
Experte
Leadgeneration
Experte
Sales Funnel
Experte
Outbound
Experte
Inbound
Experte
Facebook Ads
Experte
Instagram Ads
Experte
Meta
Experte
AI
Fortgeschritten
Email Marketing
Experte
CRM
Experte
Direct Mail
Experte
Direktmarketing
Experte

Betriebssysteme

Google Analytics
Experte
Google Tag Manager
Fortgeschritten
HubSpot
Experte
Salesforce
Fortgeschritten
Tabelau
Fortgeschritten
Excel
Fortgeschritten

Programmiersprachen

Facebook Hack
Experte
HTML
Basics

Managementerfahrung in Unternehmen

Entrepreneurship
Fortgeschritten
C-Level
Fortgeschritten

Personalverantwortung

Teamleadership
Experte
Team Performance
Fortgeschritten
Hiring
Experte

Branchen

Branchen

  • Recruiting
  • SaaS
  • Beratung
  • Automobil
  • E-Commerce
  • Fintech/Banken
  • IT & Services

Einsatzorte

Einsatzorte

Berlin (+200km)
Deutschland
möglich

Projekte

Projekte

10 Monate
2023-06 - heute

Go-to-Market for Recruiting Platform

Marketing Consultant Python Go-to-Market B2B ...
Marketing Consultant
  • Go-to-Market Strategy
  • Implementierung Demand-based Outbound Lead-Engine
  • CRM Setup HubSpot
  • Marketing Automation Optimierung
  • TechStack Optimierung Advisor
HubSpot Apollo
Python Go-to-Market B2B Leadgeneration Database-Marketing
Workeer
Berlin
8 Monate
2022-12 - 2023-07

Go-to-Market Y-Combinator Venture

Marketing Advisor AI QA LinkedIn ...
Marketing Advisor
  • Go-to-Market Strategy
  • Setup B2B Sales Funnel & Prozess
  • Sales Assets Optimierung
  • Sales Coaching
LinkedIn Google Analytics
AI QA LinkedIn E-Mail-Marketing
MobileBoost
Remote
6 Monate
2022-04 - 2022-09

Rollout Go-to-Market of Recruiting SaaS

Growth Consultant Business Development Growth Marketingprozesse ...
Growth Consultant
  • Implementierung B2B Demand-based Outbound Lead-Engine
  • Rollout Performance Channels für Talent Akquise
  • Setup Sales Funnel & Prozess
  • Setup CRM Tool HubSpot mit B2B Unternehmens Datenbank
  • Implementierung Tracking & Analytics
Google Analytics Google Tag Manager Facebook API HubSpot
Business Development Growth Marketingprozesse B2C B2B Analysefähigkeit AdWords Facebook Ads Instagram Ads Go-to-Market
Berlin
8 Monate
2021-05 - 2021-12

Go-to-Market Y-Combinator Venture

Marketing Advisor D2C B2C Go-to-Market ...
Marketing Advisor
  • Go-to-Market Strategie für Deutschland
  • Growth Hacking mit OOH Kampagnen
  • Implementierung von Performance Marketing Channel Mix
  • Setup Google Ads Account 
  • Branding Consultant
Facebook API Google Analytics AdWords Linkedin
D2C B2C Go-to-Market Instagram Ads Facebook Ads AdWords Analysefähigkeit OOH Brand Management Performance Performance Analyse
Kitchenful
Remote
5 Monate
2018-08 - 2018-12

Rollout Performance Marketing & Analytics Set Up E-Commerce

Digital Marketing Consultant Google Analytics Google BigTable Google Docs ...
Digital Marketing Consultant
  • Implementierung Performance Marketing Channel Mix
  • Google Ads: Search, Retargeting, Shopping Ads
  • Facebook & Instagram Ads
  • Analytics Setup: Google Tag Manager, Google Analytics



Google Analytics AdWords Facebook Ads Instagram Ads Google Tag Manager Google Docs Retargeting
Google Analytics Google BigTable Google Docs Facebook API Google Tag Manager
Berlin
6 Monate
2018-07 - 2018-12

Relaunch Fin-Tech Plattform

Marketing Strategie Scrum Marketing Performance Optimierung ...
Marketing Strategie
  • Website SEO optimierten
  • Agiles Projektmanagement
  • Monetarisierung Website Traffic
  • UX und Website Performance optimieren
  • Content Marketing Strategie
  • Rebranding 
Scrum Marketing Performance Optimierung Website Optimization UX Design Content Marketing SEO Google Analytics
Alternativer Finanzierungsanbieter
Berlin

Aus- und Weiterbildung

Aus- und Weiterbildung

4 Jahre 7 Monate
2011-03 - 2015-09

Business Administration

Bachelor of Arts, Berlin Business School of Economics and Law
Bachelor of Arts
Berlin Business School of Economics and Law
Finance & Marketing

Position

Position

[OOO] CMO
Founder
Mai 2023 - Present (3 Monate) Berlin, Deutschland

CMO as a service | Fractional CMO | Interim Management



Freelance | Consultant

Marketing | Growth | Strategy Consultant August 2018 - Present (5 Jahre)
Berlin und Umgebung, Deutschland

? High-impact growth strategies
? Digital analytics for data based decisions
? Project examples:
- Go to market strategy for Y-Combinator ventures
- Outbound growth engine for HR tech startup
- Rebranding and relaunch of established fin-tech portal

- Implementing analytics & growth strategy for e-commerce startup



MobileBoost

Investor & Advisor
November 2022 - Present (9 Monate)

AI native mobile testing. Backed by Y Combinator.



Kitchenful

Investor & Advisor
Mai 2021 - Present (2 Jahre 3 Monate)

Your Personal Food Assistant - Meal planning and groceries, done for you! Backed by Y Combinator and Goodwater Capital.



beatvest

Head of Marketing
November 2022 - Februar 2023 (4 Monate)

beatvest is creating a brighter financial future for everyone by making investing simple. We empower people to built long-term wealth with confidence.



HeyJobs

Head of Growth
November 2019 - April 2022 (2 Jahre 6 Monate) Berlin und Umgebung, Deutschland

Help everyone find the right job to live a fulfilling life! Generate more candidates with Predictable HiringTM!
? Build up & leading high performing Growth Marketing & Pre Sales team of 10+
? Growing B2B customer base & revenue over 400%
? Implementing SMB go to market strategy
? Responsible for 7 digit marketing budget



haloo.io

Co-Founder
Januar 2019 - Juli 2020 (1 Jahr 7 Monate) Berlin und Umgebung, Deutschland

Hire haloo.io ? Your digital sales experts
? Delivering growth through social sales on LinkedIn for B2B businesses ? Conceptualising and execution of digital sales strategies
? Digital sales workshops for sales teams



Funding Circle Deutschland GmbH 2 Jahre 6 Monate

Marketing Strategy Manager
Oktober 2017 - August 2018 (11 Monate) Berlin und Umgebung, Deutschland

? Responsible for strategic planning of 7-figure marketing budget
? Responsible for hitting growth targets and translate them into team objectives ? Forecasting and cost controlling of European marketing plan
? Marketing spokesperson and key-stakeholder management
? Improving marketing reporting and analytics in Tableau
? Coordination of SEO and affiliate activities
? Responsible for on-page A/B testing


Digital Marketing Manager

Ma?rz 2016 - Oktober 2017 (1 Jahr 8 Monate) Berlin und Umgebung, Deutschland

Funding Circle is the world?s leading lending platform for small businesses, matching investors to businesses who want to grow in the UK, US and Europe.

? Responsible for the digital marketing activities for the European markets
? Strategy, planning and optimisation of paid search, paid social, affiliate and SEO channel
? Building analytics environment and funnel reports for the performance channel
? Audit and rebuild of advertising accounts increasing efficiency and scalability ? Coordinating the content activities for Germany



Blacklane GmbH

Online Marketing
Mai 2014 - Oktober 2014 (6 Monate) Berlin und Umgebung, Deutschland

? A/B test, On-page optimization using Clicktale and Optimizely
? Development of content strategy to compete in fast growing mobility market
? Building blogger relations network realizing valuable and long-term social media awareness next to higher search engine visibility

Kompetenzen

Kompetenzen

Top-Skills

Growth Marketing Strategieberatung Go-to-Market Marketingkonzept B2B B2C Salesforce HubSpot Google Analytics AdWords Social Media Facebook Ads Instagram Digital Marketing Direktmarketing Analysefähigkeit Business Development Forecasting Etatverwaltung E-Mail-Marketing CRM Mitarbeiterführung

Produkte / Standards / Erfahrungen / Methoden

AdWords
Experte
Agiles Projektmanagement
Fortgeschritten
B2C Marketing
Experte
Content Marketing
Experte
Google Analytics
Experte
Kanban
Fortgeschritten
KPI
Experte
Marketing
Experte
Marketing Strategie
Experte
Performance Optimierung
Experte
Scrum
Fortgeschritten
SEO
Experte
Social Media
Experte
UX Design
Fortgeschritten
Website Optimization
Experte
Brand Marketing
Experte
Leadgeneration
Experte
Sales Funnel
Experte
Outbound
Experte
Inbound
Experte
Facebook Ads
Experte
Instagram Ads
Experte
Meta
Experte
AI
Fortgeschritten
Email Marketing
Experte
CRM
Experte
Direct Mail
Experte
Direktmarketing
Experte

Betriebssysteme

Google Analytics
Experte
Google Tag Manager
Fortgeschritten
HubSpot
Experte
Salesforce
Fortgeschritten
Tabelau
Fortgeschritten
Excel
Fortgeschritten

Programmiersprachen

Facebook Hack
Experte
HTML
Basics

Managementerfahrung in Unternehmen

Entrepreneurship
Fortgeschritten
C-Level
Fortgeschritten

Personalverantwortung

Teamleadership
Experte
Team Performance
Fortgeschritten
Hiring
Experte

Branchen

Branchen

  • Recruiting
  • SaaS
  • Beratung
  • Automobil
  • E-Commerce
  • Fintech/Banken
  • IT & Services

Vertrauen Sie auf GULP

Im Bereich Freelancing
Im Bereich Arbeitnehmerüberlassung / Personalvermittlung

Fragen?

Rufen Sie uns an +49 89 500316-300 oder schreiben Sie uns:

Das GULP Freelancer-Portal

Direktester geht's nicht! Ganz einfach Freelancer finden und direkt Kontakt aufnehmen.