Digital Analytics, Interim, Team Lead, Head of Analytics/Data, CDO, Web Analytics, Google, Adobe, Performance, Marketing
Aktualisiert am 14.08.2020
Profil
Freiberufler / Selbstständiger
Remote-Arbeit
Verfügbar ab: 17.08.2020
Verfügbar zu: 100%
davon vor Ort: 100%
Web Analytics
digital analytics
Adobe Analytics
Google Analytics
Teamlead
Mentor
Interim
Key Performance Indicator
Dashboard
Performance Management
Marketingkonzept
Prozesse
Online
Advisor
Agile
Projekt Management

Einsatzorte

Einsatzorte

Frankfurt, Köln, Düsseldorf, München, Stuttgart (+50km)
möglich

Projekte

Projekte

5 Monate
2020-01 - 2020-05

Online Performance Dashboard

Projektleiter
Projektleiter

Analyse und Optimierung der Online Marketing Maßnahmen; Überführung der Performance in Dashboards; Verknüpfung "Big Data" Online- und CRM Sales-Daten

DKV Mobility
Ratingen
1 Jahr
2019-01 - 2019-12

Interim Head of Team Data

Onsite Project Manager, Teamlead, Analytics Advisor
Onsite Project Manager, Teamlead, Analytics Advisor
smartPocket AllVest KaiserX Alvary
Allianz Deutschland, München
München
5 Monate
2018-08 - 2018-12

Dashboard/Scorecard

  • "Reputation" in International Digital Communication
Merck Group, Darmstadt
3 Monate
2018-06 - 2018-08

Digital Software Audit

  • Recommendation for a 5-year digital perspective
Nürnberger Versicherung, Nürnberg
4 Monate
2018-03 - 2018-06

From Zero to Analytics

  • Concept
  • Implementation
  • Configuration for Adobe Analytics
DEKA Investment, Frankfurt a.M.
1 Jahr 11 Monate
2016-04 - 2018-02

Strategy & Frankfurt Office

Head
Head
  • Account Management (Douglas)
  • Staffing
  • Coaching
iCompetence, Frankfurt/Hamburg
5 Monate
2016-04 - 2016-08

Immobilienportal

  • Adobe Analytics Tracking/KPI/Reporting
  • Concept
  • Implementation
  • Execution
Sparkasse Finanzportal, Sparkasse
2 Jahre 1 Monat
2014-04 - 2016-04

Digital Analytics,

Head, Teamlead
Head, Teamlead
  • Data Strategy for 8 portals
  • Matrix Org Unit
  • Streamline Mgmt Reports
  • Rollout Adobe Premium
  • Touchpoint Digitalisation (TV, Print, Online, Shops)
DER Touristik Online
10 Monate
2013-06 - 2014-03

Websales

Head, Teamlead
Head, Teamlead
  • Teamlead of 5 specialists
  • Reporting to Board
  • P/L responsibility for the Online Sales Channel
Unitymedia, Köln
9 Monate
2012-06 - 2013-02

Interim Marketing Performance

Manager
Manager
  • Monitoring & Reporting to C-Level
  • Adobe
  • Microstrategy
Kabel Deutschland, München
2 Jahre 6 Monate
2010-01 - 2012-06

several Digital Analytics Projects

  • Microsoft Store
  • Panasonic
  • United Internet
  • Tealeaf
diverse Kunden
Heidelberg, Wiesbaden, Köln, Nürnberg, Karlsruhe
2 Jahre 6 Monate
2007-08 - 2010-01

several projects

Director Analytics
Director Analytics
Razorfish, Frankfurt
4 Jahre 7 Monate
2003-02 - 2007-08

Websidestory

Senior Enterprise Account Manager, Business Development Manager
Senior Enterprise Account Manager, Business Development Manager
Mapsolute, Instadia
2 Jahre 10 Monate
2000-05 - 2003-02

Managing

Director
Director
Frankfurt
2 Jahre 11 Monate
1997-06 - 2000-04

Internet & Gaming Café Franchise

Netzwerk Game Cafés
Frankfurt, Wiesbaden, Kassel

Kompetenzen

Kompetenzen

Top-Skills

Web Analytics digital analytics Adobe Analytics Google Analytics Teamlead Mentor Interim Key Performance Indicator Dashboard Performance Management Marketingkonzept Prozesse Online Advisor Agile Projekt Management

Produkte / Standards / Erfahrungen / Methoden

Core Competences

  • 20 years of experience in Digital Data Analytics + Web Sales, Digital Marketing, Project Management
  • Expert Level knowledge in Digital Analytics Solutions & Software, Processes, Strategy, Coaching
  • Huge Expert Network, Member of eMetrics „Fachbeirat“
  • Author, Lecturer, Speaker
  • substantial degree of resilience, self-motivation and professional seniority

Project Skillset

  • Data Strategy (audits, workshops, execution)
  • Analytics requirement specification, stakeholder management
  • Analytics concept, KPI definition, Software setup, Report distribution strategy
  • Dashboarding, Indices, Scorecards
  • C-level communication & expectation management
  • Digitalizing touchpoints along the user journey (Callcenter, Print, TV, POS, ...)
  • Analytics team setup, Team Lead, Coaching, Mentoring
  • Project Management

Einsatzorte

Einsatzorte

Frankfurt, Köln, Düsseldorf, München, Stuttgart (+50km)
möglich

Projekte

Projekte

5 Monate
2020-01 - 2020-05

Online Performance Dashboard

Projektleiter
Projektleiter

Analyse und Optimierung der Online Marketing Maßnahmen; Überführung der Performance in Dashboards; Verknüpfung "Big Data" Online- und CRM Sales-Daten

DKV Mobility
Ratingen
1 Jahr
2019-01 - 2019-12

Interim Head of Team Data

Onsite Project Manager, Teamlead, Analytics Advisor
Onsite Project Manager, Teamlead, Analytics Advisor
smartPocket AllVest KaiserX Alvary
Allianz Deutschland, München
München
5 Monate
2018-08 - 2018-12

Dashboard/Scorecard

  • "Reputation" in International Digital Communication
Merck Group, Darmstadt
3 Monate
2018-06 - 2018-08

Digital Software Audit

  • Recommendation for a 5-year digital perspective
Nürnberger Versicherung, Nürnberg
4 Monate
2018-03 - 2018-06

From Zero to Analytics

  • Concept
  • Implementation
  • Configuration for Adobe Analytics
DEKA Investment, Frankfurt a.M.
1 Jahr 11 Monate
2016-04 - 2018-02

Strategy & Frankfurt Office

Head
Head
  • Account Management (Douglas)
  • Staffing
  • Coaching
iCompetence, Frankfurt/Hamburg
5 Monate
2016-04 - 2016-08

Immobilienportal

  • Adobe Analytics Tracking/KPI/Reporting
  • Concept
  • Implementation
  • Execution
Sparkasse Finanzportal, Sparkasse
2 Jahre 1 Monat
2014-04 - 2016-04

Digital Analytics,

Head, Teamlead
Head, Teamlead
  • Data Strategy for 8 portals
  • Matrix Org Unit
  • Streamline Mgmt Reports
  • Rollout Adobe Premium
  • Touchpoint Digitalisation (TV, Print, Online, Shops)
DER Touristik Online
10 Monate
2013-06 - 2014-03

Websales

Head, Teamlead
Head, Teamlead
  • Teamlead of 5 specialists
  • Reporting to Board
  • P/L responsibility for the Online Sales Channel
Unitymedia, Köln
9 Monate
2012-06 - 2013-02

Interim Marketing Performance

Manager
Manager
  • Monitoring & Reporting to C-Level
  • Adobe
  • Microstrategy
Kabel Deutschland, München
2 Jahre 6 Monate
2010-01 - 2012-06

several Digital Analytics Projects

  • Microsoft Store
  • Panasonic
  • United Internet
  • Tealeaf
diverse Kunden
Heidelberg, Wiesbaden, Köln, Nürnberg, Karlsruhe
2 Jahre 6 Monate
2007-08 - 2010-01

several projects

Director Analytics
Director Analytics
Razorfish, Frankfurt
4 Jahre 7 Monate
2003-02 - 2007-08

Websidestory

Senior Enterprise Account Manager, Business Development Manager
Senior Enterprise Account Manager, Business Development Manager
Mapsolute, Instadia
2 Jahre 10 Monate
2000-05 - 2003-02

Managing

Director
Director
Frankfurt
2 Jahre 11 Monate
1997-06 - 2000-04

Internet & Gaming Café Franchise

Netzwerk Game Cafés
Frankfurt, Wiesbaden, Kassel

Kompetenzen

Kompetenzen

Top-Skills

Web Analytics digital analytics Adobe Analytics Google Analytics Teamlead Mentor Interim Key Performance Indicator Dashboard Performance Management Marketingkonzept Prozesse Online Advisor Agile Projekt Management

Produkte / Standards / Erfahrungen / Methoden

Core Competences

  • 20 years of experience in Digital Data Analytics + Web Sales, Digital Marketing, Project Management
  • Expert Level knowledge in Digital Analytics Solutions & Software, Processes, Strategy, Coaching
  • Huge Expert Network, Member of eMetrics „Fachbeirat“
  • Author, Lecturer, Speaker
  • substantial degree of resilience, self-motivation and professional seniority

Project Skillset

  • Data Strategy (audits, workshops, execution)
  • Analytics requirement specification, stakeholder management
  • Analytics concept, KPI definition, Software setup, Report distribution strategy
  • Dashboarding, Indices, Scorecards
  • C-level communication & expectation management
  • Digitalizing touchpoints along the user journey (Callcenter, Print, TV, POS, ...)
  • Analytics team setup, Team Lead, Coaching, Mentoring
  • Project Management

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